Mimi Schroeder – Publicist

I am a literary publicist who has been working independently since 2007, after managing publicity for six years at Peachtree Publishers, a traditional publishing house in Atlanta. I've enjoyed working with many different genres, now doing a lot of nonfiction and historical fiction. Each campaign is personalized for the specific author and book, and includes, but is not limited to: media kits, traditional and digital media outreach, media placement, author tours, literary events, book festival proposals, award submissions, assistance with social media, and referrals for editing, websites, and book trailers.My book publicity services are enriched by an additional 15 years in public relations and other book experience: Community Relations Manager with Barnes & Noble and an indie bookstore, book reviewer and reporter for Gannett, editing and marketing for academic publisher SETAC, and PR for non-profits.In 2007 I earned my APR (accredited in public relations) from the PRSA, a distinction held by only 10% of PR professionals. I've been a member of PRSA since 1995. My company was recently chosen by Expertise as one of 19 best PR firms out of 148 in Atlanta.I've had the pleasure of working with authors who are independently published and also with traditionally-published authors and their in-house publicists. My clients come from all corners of the US, plus England, and represent many diverse backgrounds. One of the aspects of my current job that I appreciate the most is the unique quality of each author and book. Each day is different!