Mimi Schroeder

Mimi Schroeder – Publicist

Accredited PR pro providing custom publicity plans for authors. Publicity mgr for Peachtree Publishers for 6 yrs, independent for 9 yrs.

Overview

I am a literary publicist who has been working independently since 2007, after managing publicity for six years at Peachtree Publishers, a traditional publishing house in Atlanta. I've enjoyed working with many different genres, now doing a lot of nonfiction and historical fiction. Each campaign is personalized for the specific author and book, and includes, but is not limited to: media kits, traditional and digital media outreach, media placement, author tours, literary events, book festival proposals, award submissions, assistance with social media, and referrals for editing, websites, and book trailers.

My book publicity services are enriched by an additional 15 years in public relations and other book experience: Community Relations Manager with Barnes & Noble and an indie bookstore, book reviewer and reporter for Gannett, editing and marketing for academic publisher SETAC, and PR for non-profits.

In 2007 I earned my APR (accredited in public relations) from the PRSA, a distinction held by only 10% of PR professionals. I've been a member of PRSA since 1995. My company was recently chosen by Expertise as one of 19 best PR firms out of 148 in Atlanta.

I've had the pleasure of working with authors who are independently published and also with traditionally-published authors and their in-house publicists. My clients come from all corners of the US, plus England, and represent many diverse backgrounds. One of the aspects of my current job that I appreciate the most is the unique quality of each author and book. Each day is different!
Services
Non-Fiction
Art Biographies & Memoirs Business & Management Health & Wellbeing History Parenting & Families Photography
Fiction
Cultural & Ethnic Historical Fiction Picture Books
Awards
  • Chosen as one of 19 best PR firms out of 148 in Atlanta by Expertise
Certifications
  • APR (accredited in public relations by PRSA)

Work experience

Self-employed

Mar, 2007 — Present

I create and complete customized publicty plans for each book, taking into account the author platform and genre. Before the launch date, I put together the media kit (author bio, book synopsis, endorsements, talking points, author Q&A, flyer for speakers), advise on the website and social media, build media lists for the target audience, set up events, and start pitching media and other review sources. As of the launch, I continue with event planning, media pitching, proposing for book festivals / conferences, and submitting for awards. Some campaigns take four months and other authors, with multiple titles, continue for years. Each plan is personalized for a specifc author with their input.

Peachtree Publishers

Aug, 2001 — May, 2007 (almost 6 years)

From August 2001 - May 2007

Responsible for publicity for all titles: children's, parenting, health, education, and regional. Propose authors and illustrators for educational conferences, trade shows, and literary festivals. Provide media relations, oversee budget, supervise publicity department and interns.

Barnes & Noble

Jan, 1998 — Aug, 1999 (over 1 year)

Coordinated grand opening for store in Pensacola and achieved record attendance and sales for region. Developed and directed more than two dozen monthly events and book signings. Created all publicity. Organized "First Book" Local Advisory Board for children's literacy with the local ABC-TV affiliate. Worked with schools and businesses.

Max Communications

Mar, 1996 — Aug, 2001 (over 5 years)

Edited and promoted books, including national media campaigns, tour booking, and target outreach. Marketed science books for SETAC (Society of Environmental Toxicology and Chemistry). Reviewed books and wrote human interest stories for The Pensacola News Journal. Developed and implemented PR plan for five-county "Leave a Legacy" program; won national award for best new chapter in 2000. PR for Santa Rosa Medical Center. Coordinated "Partners in Fatherhood," a responsible county fatherhood initiative.

Audubon Court Books

Jan, 1991 — Jun, 1995 (over 4 years)

Created and managed author program for indie bookstore in Milwaukee, Wis. Brought in 200+ authors such as John Grisham, Deepak Chopra, Carl Sagan, and Dave Barry. Coordinated all publicity and advertising. Created niche-market programs including story time, chess, poetry, live music and theater events. Awarded "Best Place to Hang Out " by Milwaukee Magazine in 1994.

Portfolio

James Marshall Smith has been praised as a master of suspense and one of the year’s best newcomers. His debut thriller, Silent Source, was an international finalist for the prestigious Clive Cussler Grand Master Award. The hate is deep. The death is slow. The ... read more
In August 1906, black soldiers stationed in Brownsville, Texas, were accused of going on a lawless rampage in which shots were fired, one man was killed, and another wounded. Because the perpetrators could never be positively identified, President Theodore Roo... read more
Why do crucial business partnerships and alliances fail so often and how can you keep it from happening to you? Partnering with the Frenemy answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships ... read more
Alphabet

Debbie Fleming Caffery

This sumptuous case-bound edition features 26 black and white photographs, each corresponding with letters of the alphabet. Pulled from Caffery s deep archive, this book reimagines in an open and creative way that essential experience of every childhood our AB... read more
The name Doc Holliday conjures images of the Wild West and the shootout at the OK Corral, but before he was a Western legend he was a Southern son, born in the last days of the Old South with family links to the author of Gone with the Wind. Now this amazing s... read more
Some see the cup as half empty and others see it half full. But what do you do when the cup is empty? In Is My Cup Empty?, Lil Sherri, along with some help from her friends, gives a message about optimism. Lil Sherri shows that whether a cup, a bowl, or even a... read more
Set in the glamorous 1920s, A Fine Imitation is an intoxicating debut that sweeps readers into a privileged Manhattan socialite's restless life and the affair with a mysterious painter that upends her world, flashing back to her years at Vassar and the friends... read more

Professionals similar to Mimi

Get a range of offers by requesting quotes from multiple professionals.

Emily Keough

Emily K.

Book publicist located in Portland, OR providing campaigns for authors to help their books gain reviews, readers, and attention.

Portland, OR, USA

100% reply rate

View profile
Angela Melamud

Angela M.

Publicist with 10 years experience at major publishing houses (Picador, FSG). Specializes in literary/commercial fiction, kids + lifestyle.

New York, NY, USA

100% reply rate

View profile
Emily Mullen

Emily M.

Writer and communications expert with 15 years of experience executing media campaigns for both authors and corporate clientele.

New York, United States

100% reply rate

View profile