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Mimi Schroeder

Mimi Schroeder - Publicist

Atlanta, GA, United States

I provide custom publicity campaigns for authors, both traditionally and self-published. Fifteen years in book publicity plus more in PR.

Overview

I am a literary publicist who has been working independently since 2007, after managing publicity for six years at Peachtree Publishers, a traditional publishing house in Atlanta. I've enjoyed working with many different genres, now focusing mostly on nonfiction and children's. Each campaign is personalized for the specific author and book, and includes, but is not limited to: media kits, traditional and digital media outreach, media placement, author tours, literary events, book festival proposals, award submissions, assistance with social media, and referrals for editing, websites, and book trailers.

My book publicist services are enriched by an additional 15 years in public relations and other book experience: Community Relations Manager with Barnes & Noble and an indie bookstore, book reviewer and reporter for Gannett, editing and marketing for academic publisher SETAC, and PR for non-profits.

In 2007 I earned my APR (accredited in public relations) from the PRSA, a distinction held by only 10% of PR professionals.

I've had the pleasure of working with authors who are self-published and also with traditionally-published authors and their in-house publicists. My clients come from all corners of the US, plus England, and represent many diverse backgrounds. One of the aspects of my current job that I appreciate the most is the unique quality of each author and book. Each day is different!

Services
Fiction
Cultural & Ethnic Themes Historical Fiction
Non-Fiction
Arts & Architecture & Photography Biographies & Memoirs Business & Management Economics Health & wellbeing History Parenting & Families

Certifications

  • APR (accredited in public relations by PRSA)

Work experience

Owner

Max Communications

March, 2007 – Present (over 9 years)

I create and follow through with customized publicty plans for each book, taking into account their author platform and genre. Before the launch date, I put together the media kit, advise on the website and social media, build media lists for the target audience, set up events, and start pitching media. As of the launch, I continue with event planning, media pitching, proposing for book festivals / conferences, and submitting for awards. Some campaigns take three months and other authors, with multiple titles, continue for years. Each plan is personalized for a specifc author and their needs.

Publicity Manager

Peachtree Publishers

August, 2001 – May, 2007 (almost 6 years)

From August 2001 - May 2007

Responsible for publicity for all titles: children's, parenting, health, education, and regional. Propose authors and illustrators for educational conferences, trade shows, and literary festivals. Provide media relations, oversee budget, supervise publicity department and interns.

Community Relations Manager

Barnes & Noble

January, 1998 – August, 1999 (over 1 year)

Coordinated grand opening for store in Pensacola and achieved record attendance and sales for region. Developed and directed more than two dozen monthly events and book signings. Created all publicity. Organized "First Book" Local Advisory Board for children's literacy with the local ABC-TV affiliate. Worked with schools and businesses.

Public Relations Freelancer

Max Communications

March, 1996 – August, 2001 (over 5 years)

Edited and promoted books, including national media campaigns, tour booking, and target outreach. Marketed science books for SETAC (Society of Environmental Toxicology and Chemistry). Reviewed books and wrote human interest stories for The Pensacola News Journal. Developed and implemented PR plan for five-county "Leave a Legacy" program; won national award for best new chapter in 2000. PR for Santa Rosa Medical Center. Coordinated "Partners in Fatherhood," a responsible county fatherhood initiative.

Public Relations Director

Audubon Court Books

January, 1991 – June, 1995 (over 4 years)

Created and managed author program for indie bookstore in Milwaukee, Wis. Brought in 200+ authors such as John Grisham, Deepak Chopra, Carl Sagan, and Dave Barry. Coordinated all publicity and advertising. Created niche-market programs including story time, chess, poetry, live music and theater events. Awarded "Best Place to Hang Out " by Milwaukee Magazine in 1994.

Portfolio (7 selected works)

A Fine Imitation: A Novel

Amber Brock

Set in the glamorous 1920s, A Fine Imitation is an intoxicating debut that sweeps readers into a privileged Manhattan socialite's restless life and the affair with a mysterious painter that upends her world, flashing back to her years at Vassar and the friendship that brought her to the brink of ruin.Vera Bellington has beauty, pedigree, and a penthouse at The Angelus--the most coveted address... read more

Set in the glamorous 1920s, A Fine Imitation is an intoxicating debut that sweeps readers into a privileged Manhattan socialite's restless life and the affair with a mysterious painter that upends her world, flashing back to her years at Vassar and the friendship that brought her to the brink of ruin.Vera Bellington has beauty, pedigree, and a penthouse at The Angelus--the most coveted address... read more

Is My Cup Empty (Thank You Card Kit)

Sherri Graves Smith

Some see the cup as half empty and others see it half full. But what do you do when the cup is empty? In Is My Cup Empty?, Lil Sherri, along with some help from her friends, gives a message about optimism. Lil Sherri shows that whether a cup, a bowl, or even a heart is empty, what matters most is filling them with good things. This is a simple message with a lot of meaning for children and the... read more

Some see the cup as half empty and others see it half full. But what do you do when the cup is empty? In Is My Cup Empty?, Lil Sherri, along with some help from her friends, gives a message about optimism. Lil Sherri shows that whether a cup, a bowl, or even a heart is empty, what matters most is filling them with good things. This is a simple message with a lot of meaning for children and the... read more

Inheritance (Southern Son: The Saga of Doc Holliday Book 1)

Victoria Wilcox

The name Doc Holliday conjures images of the Wild West and the shootout at the OK Corral, but before he was a Western legend he was a Southern son, born in the last days of the Old South with family links to the author of Gone with the Wind. Now this amazing story is told for the first time in a trilogy of novels entitled Southern Son: The Saga of Doc Holliday. The story begins with Inheritanc... read more

The name Doc Holliday conjures images of the Wild West and the shootout at the OK Corral, but before he was a Western legend he was a Southern son, born in the last days of the Old South with family links to the author of Gone with the Wind. Now this amazing story is told for the first time in a trilogy of novels entitled Southern Son: The Saga of Doc Holliday. The story begins with Inheritanc... read more

Alphabet

Debbie Fleming Caffery

This sumptuous case-bound edition features 26 black and white photographs, each corresponding with letters of the alphabet. Pulled from Caffery s deep archive, this book reimagines in an open and creative way that essential experience of every childhood our ABCs. A unique and beautiful book, able to reach hearts and minds through the playful interaction between the alphabet and photography. Th... read more

This sumptuous case-bound edition features 26 black and white photographs, each corresponding with letters of the alphabet. Pulled from Caffery s deep archive, this book reimagines in an open and creative way that essential experience of every childhood our ABCs. A unique and beautiful book, able to reach hearts and minds through the playful interaction between the alphabet and photography. Th... read more

Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing Conflict, and Achieving Partnership Success

Sandy Jap

Why do crucial business partnerships and alliances fail so often and how can you keep it from happening to you? Partnering with the Frenemy answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships to implode. Drawing on cutting-edge research, Sandy Jap illuminates the widespread “frenemy” phenomenon in organizational partnerships, ... read more

Why do crucial business partnerships and alliances fail so often and how can you keep it from happening to you? Partnering with the Frenemy answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships to implode. Drawing on cutting-edge research, Sandy Jap illuminates the widespread “frenemy” phenomenon in organizational partnerships, ... read more

Taking on Theodore Roosevelt: How One Senator Defied the President on Brownsville and Shook American Politics

Harry Lembeck

In August 1906, black soldiers stationed in Brownsville, Texas, were accused of going on a lawless rampage in which shots were fired, one man was killed, and another wounded. Because the perpetrators could never be positively identified, President Theodore Roosevelt took the highly unusual step of discharging without honor all one hundred sixty-seven members of the black battalion on duty the ... read more

In August 1906, black soldiers stationed in Brownsville, Texas, were accused of going on a lawless rampage in which shots were fired, one man was killed, and another wounded. Because the perpetrators could never be positively identified, President Theodore Roosevelt took the highly unusual step of discharging without honor all one hundred sixty-seven members of the black battalion on duty the ... read more

Silent Source: A Medical Thriller

James Marshall Smith

“… monumentally conceived and masterfully sculpted … Smith is the master of suspense … spiked with surprising turns that will send readers jolting or gasping at times.” —Manhattan Book Review (5 Stars)"Smith spins an unsettling story in his stunning debut … a flurry of unpredictable, nail biting, and clock-ticking scenarios … should be on the Silver Screen." --San Francisco Book Review (5 Star... read more

“… monumentally conceived and masterfully sculpted … Smith is the master of suspense … spiked with surprising turns that will send readers jolting or gasping at times.” —Manhattan Book Review (5 Stars)"Smith spins an unsettling story in his stunning debut … a flurry of unpredictable, nail biting, and clock-ticking scenarios … should be on the Silver Screen." --San Francisco Book Review (5 Star... read more

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