I create and complete customized publicty plans for each book, taking into account the author platform and genre. Before the launch date, I put together the media kit (author bio, book synopsis, endorsements, talking points, author Q&A, flyer for speakers), advise on the website and social media, build media lists for the target audience, set up events, and start pitching media and other review sources. As of the launch, I continue with event planning, media pitching, proposing for book festivals / conferences, and submitting for awards. Some campaigns take four months and other authors, with multiple titles, continue for years. Each plan is personalized for a specifc author with their input.
From August 2001 - May 2007
Responsible for publicity for all titles: children's, parenting, health, education, and regional. Propose authors and illustrators for educational conferences, trade shows, and literary festivals. Provide media relations, oversee budget, supervise publicity department and interns.
Coordinated grand opening for store in Pensacola and achieved record attendance and sales for region. Developed and directed more than two dozen monthly events and book signings. Created all publicity. Organized "First Book" Local Advisory Board for children's literacy with the local ABC-TV affiliate. Worked with schools and businesses.
Edited and promoted books, including national media campaigns, tour booking, and target outreach. Marketed science books for SETAC (Society of Environmental Toxicology and Chemistry). Reviewed books and wrote human interest stories for The Pensacola News Journal. Developed and implemented PR plan for five-county "Leave a Legacy" program; won national award for best new chapter in 2000. PR for Santa Rosa Medical Center. Coordinated "Partners in Fatherhood," a responsible county fatherhood initiative.
Created and managed author program for indie bookstore in Milwaukee, Wis. Brought in 200+ authors such as John Grisham, Deepak Chopra, Carl Sagan, and Dave Barry. Coordinated all publicity and advertising. Created niche-market programs including story time, chess, poetry, live music and theater events. Awarded "Best Place to Hang Out " by Milwaukee Magazine in 1994.
Set in the glamorous 1920s, A Fine Imitation is an intoxicating debut that sweeps readers into a privileged Manhattan socialite's restless life and the affair with a mysterious painter that upends her world, flashing back to her years at Vassar and the friendship that brought her to the brink of ruin.Vera Bellington has beauty, pedigree, and a penthouse at The Angelus--the most coveted address... read more
Some see the cup as half empty and others see it half full. But what do you do when the cup is empty? In Is My Cup Empty?, Lil Sherri, along with some help from her friends, gives a message about optimism. Lil Sherri shows that whether a cup, a bowl, or even a heart is empty, what matters most is filling them with good things. This is a simple message with a lot of meaning for children and the... read more
The name Doc Holliday conjures images of the Wild West and the shootout at the OK Corral, but before he was a Western legend he was a Southern son, born in the last days of the Old South with family links to the author of Gone with the Wind. Now this amazing story is told for the first time in a trilogy of novels entitled Southern Son: The Saga of Doc Holliday. The story begins with Inheritanc... read more
This sumptuous case-bound edition features 26 black and white photographs, each corresponding with letters of the alphabet. Pulled from Caffery s deep archive, this book reimagines in an open and creative way that essential experience of every childhood our ABCs. A unique and beautiful book, able to reach hearts and minds through the playful interaction between the alphabet and photography. Th... read more
Why do crucial business partnerships and alliances fail so often and how can you keep it from happening to you? Partnering with the Frenemy answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships to implode. Drawing on cutting-edge research, Sandy Jap illuminates the widespread “frenemy” phenomenon in organizational partnerships, ... read more
In August 1906, black soldiers stationed in Brownsville, Texas, were accused of going on a lawless rampage in which shots were fired, one man was killed, and another wounded. Because the perpetrators could never be positively identified, President Theodore Roosevelt took the highly unusual step of discharging without honor all one hundred sixty-seven members of the black battalion on duty the ... read more
James Marshall Smith has been praised as a master of suspense and one of the year’s best newcomers. His debut thriller, Silent Source, was an international finalist for the prestigious Clive Cussler Grand Master Award. The hate is deep. The death is slow. The cause is silent. You know that Atlanta PD has given up on a case when they call in Dr. Damon Keane. The sleuth scientist is quietly famo... read more
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Independent non-fiction publicist with over twelve years’ experience, including senior management roles at Pan Macmillan and Bloomsbury.
Lifestyle publicity expert, lover of all things food, film, fashion, art & design. 20+ yrs in the publishing world.