I'm all about authentic marketing and helping authors connect their work with the most resonant audience. I consult with the author and review their work to identify key demographics and major themes that contribute to their marketing outreach. After these are identified, we can create an educated and personalized marketing strategy based on the authors desire. I have consulted on and executed e-mail campaigns, social media, website design, marketing material, book tours, speaking engagements, and advertising platforms both in print and new media.
I have assisted individual authors and literary organizations with their audience and outreach. Past clients have included ALTA (American Literary Translation Association) and Thought Catalog Books. I have also assisted theatre companies and producers with marketing of their shows in New York City such as The Amoralists Theatre Company and a production of Craig Wright's The Pavilion.
I am currently developing unique marketing tactics for Matt Sumell's "Making Nice", Carmiel Banasky's "The Suicide of Claire Bishop", and Mike Heppner's "We Came All This Way." I am also currently working with The Prose Bowl, a new reading series for emerging fiction writers in New York City.
Lucinda Literary is one of very few hybrid marketing and literary agencies in today’s evolving publishing landscape. We use a multi-pronged approach—representation, editorial consulting, traditional publicity, online marketing, and lecture events—to help authors identify and reach the broadest range of readers possible. Through our website, newsletter, and social media platforms we touch an audience of 14,000 people interested in literature, with whom we interact regularly.
Unlike many traditional agencies or public relations firms, we have not been onlookers, but have actively experienced the rise of new media. We are instinctively familiar and knowledgeable with the myriad forms of promotion available through the Internet. Lucinda’s distinct experience on both the corporate side of online marketing and publicity offers our clients insights into all aspects of the publishing process. Plugged into new media, but maintaining active relationships with traditional media, our greatest value is simply to be tireless, creative, and energetic advocates for books.
Freddie Steinmark started at safety for the undefeated University of Texas Longhorns in 1969. In the thrilling “Game of the Century,” a come-from-behind victory against Arkansas that ensured Texas the national championship, Steinmark played with pain in his left leg. Two days later, X-rays revealed a bone tumor so large that it seemed a miracle Steinmark could walk, let alone play football. Wi... read more
“Beautiful and important on many levels, Course Correction is about rowing and so much more . . . Ultimately it is about the transforming power of love, and, damnit all, it made me cry.”—Daniel James Brown, author of The Boys in the Boat “Written with poetic grace and true grit . . . A powerful testament to the impact of sport on our lives.”—Billie Jean KingWild meets The Boys in the Boat, a m... read more
From the #1 internationally bestselling author of The Moment and Five Days comes a “completely absorbing and atmospheric” (Philip Kerr) novel about a woman whose husband disappears without a trace amidst the stunning, labyrinthine world of Morocco.Robin knew Paul wasn’t perfect. But he said they were so lucky to have found each other, and she believed it was true. When he suggests a month in M... read more
How to survive Califorina's hottest surf spot: Never go anywhere without a bathing suit. Never cut your hair. Never let them see you panic.The year is 1972. Fifteen-year-old Haunani Nani” Grace Nuuhiwa is transplanted from her home in Hawaii to Santa Monica, California after her father’s fatal heart attack. Now the proverbial fish-out-of-water, Nani struggles to adjust to her new life with he... read more
When Carrie Visintainer became a mother at the age of thirty-two, she worried it was all over, that her adventurous life was done. World travel? Adios. Solo explorations in the mountains? Ciao. Creative outlets? She wondered, are diapers my new white canvas? Immersed in a whirlwind of sleeplessness and spit-up, she was madly in love with her new baby, yet also felt her adventurous spirit and c... read more
Greenwich Village, 1959. Claire Bishop sits for a portraita gift from her husbandonly to discover that what the artist has actually depicted is Claire’s suicide. Haunted by the painting, Claire is forced to redefine herself within a failing marriage and a family history of madness. Shifting ahead to 2004, we meet West, a young man with schizophrenia obsessed with a painting he encounters in ... read more
We Came All This Way is the first novel in eight years from the author whom Entertainment Weekly calls ... a fearsome cultural critic disguised in a novelist’s clothing,” and the Washington Post calls ... a young master of this old art.” It’s the story of Roseanne Okerfeldt, a thirty-one year old mother of four who finds her life in Grand Rapids, Michigan stultifying, and runs off with her b... read more
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My programs & services have already distributed over 1.5m subscribers while managing almost $1m in author advertising budgets.
I have published and marketed >60 books and series from debut authors, more than 50% of which reached bestseller status on Amazon.