Overview
I've penned a published article on this very subject, and I'd be delighted to send you the relevant link.
I carefully tailor the PR strategy to each book/ author/ company I promote, and I work closely with my clients to develop a clear, and captivating message. In order to put together the media lists, I subscribe to Gorkana, the leading media database in the UK.
Moreover, I'm very creative in finding ideas for features/ media stories, etc. to increase chances of getting coverage in a very competitive market. My long experience in the field contributes to devising original but relevant pitches.
Lastly, I'm thorough and methodical and I follow up all the media leads to the end. PR professionals must be proactive to obtain results.
Even if this often involves some work after the book's launch date, I don't charge extra to the client. I always agree an 'all-inclusive' fee at the offset of the campaign to avoid nasty surprises when the work ends.
During the course of the PR campaign, I send weekly Reports to the client to let them know how things are progressing. I also speak to them regularly and make myself available for any questions they might have.
I'm a member of the 'Association of Learned & Professional Societies Publishers' (ALPSP).
Lastly, I've given two lectures about PR & Publishing at Kingston University (London) and I've advised on a voluntary basis Watford Mencap, a charity in North London, for several years.
** A PORTFOLIO SHOWCASING MANY PR CAMPAIGNS AND QUOTES FROM CLIENTS, AUTHORS, AND THE MEDIA, IS AVAILABLE UPON REQUEST **
Services
Non-Fiction
Work experience
Martha Halford PR
Some examples of titles I've promoted since setting up Martha Halford PR, starting from 2010 (as mentioned above, a Portfolio showcasing many more campaigns is available to prospective clients):
- What's Wrong with Work, by Blaire Palmer (Wiley)
- The Marketing Century (published in association with the Chartered Institute of Marketing) Wiley
- Marketing to the Ageing Consumer, by Dick Stroud and Kim Walker (Palgrave Macmillan)
- Chambers English Dictionary, 12th Edition
- Brewers Dictionary of Phrase and Fable, 19th Edition
- Collins English Dictionary Partnership with Twitter
- Collins English Dictionary , 12th Edition
- Launched several book Series including, '7 Simple Steps professional series', fully redesigned, published by Collins Learning, and 'All That Matters current affairs series', aimed at university students, published by Hodder Education
- How we Treat the Sick: Neglect and Abuse in our Health Services, by Michael Mandelstam (Jessica Kingsley Publishing)
- The Mystery of Pain, by Douglas Nelson (USA-based) JKP
- 7 Simple Steps to Stop Emotional Eating, by Sally Baker and Liz Hogon (Hammersmith Books)
- The Complete Correspondence of Michael Faraday in 6 Volumes, edited by Frank James, Professor of the History of Science and Head of Collections, Royal Institution (published by the Institution of Engineering & Technology)
- Offshore Wind Turbines: Reliability, Availability and Maintenance, by Prof. Peter Tavner (IET)
- Games without Rules: The Often Interrupted History of Afghanistan, by Tamim Ansary (PublicAffairs, distributed in the UK by Perseus)
- Treason of the Heart, by David Pryce-Jones (Encounter Books, distributed in the UK by Perseus)
- Lord Mansfied: Justice in the Age of Reason (McGill-Queen's University Press, distributed in the UK by Combined Academic Publishers)
- The Atheist Primer, by Michael Palmer (Lutterworth Press)
- Fluent in 3 Months: The Simplest Way to Learn Any Language, by Benny Lewis (Collins Learning)
- Fault Lines, David Pryce-Jones' memoir (Criterion Books NY)
- Porsche Sounds (earBOOKS)
Portfolio
