I've been a PR professional in publishing & related fields for almost two decades. I specialise in promoting 'difficult' books - e.g. books which aren't written by celebrities and whose topic isn't necessarily in the 'eye of the media'.
I've penned a published article on this very subject, and I'd be delighted to send you the relevant link.
I carefully tailor the PR strategy to each book/ author/ company I promote, and I work closely with my clients to develop a clear, and captivating message. In order to put together the media lists, I subscribe to Gorkana, the leading media database in the UK.
Moreover, I'm very creative in finding ideas for features/ media stories, etc. to increase chances of getting coverage in a very competitive market. My long experience in the field contributes to devising original but relevant pitches.
Lastly, I'm thorough and methodical and I follow up all the media leads to the end. PR professionals must be proactive to obtain results.
Even if this often involves some work after the book's launch date, I don't charge extra to the client. I always agree an 'all-inclusive' fee at the offset of the campaign to avoid nasty surprises when the work ends.
During the course of the PR campaign, I send weekly Reports to the client to let them know how things are progressing. I also speak to them regularly and make myself available for any questions they might have.
I'm a member of the 'Association of Learned & Professional Societies Publishers' (ALPSP).
Lastly, I've given two lectures about PR & Publishing at Kingston University (London) and I've advised on a voluntary basis Watford Mencap, a charity in North London, for several years.
** A PORTFOLIO SHOWCASING MANY PR CAMPAIGNS AND QUOTES FROM CLIENTS, AUTHORS, AND THE MEDIA, IS AVAILABLE UPON REQUEST **
Some examples of titles I've promoted since setting up Martha Halford PR, starting from 2010 (as mentioned above, a Portfolio showcasing many more campaigns is available to prospective clients):
- What's Wrong with Work, by Blaire Palmer (Wiley)
- The Marketing Century (published in association with the Chartered Institute of Marketing) Wiley
- Marketing to the Ageing Consumer, by Dick Stroud and Kim Walker (Palgrave Macmillan)
- Chambers English Dictionary, 12th Edition
- Brewers Dictionary of Phrase and Fable, 19th Edition
- Collins English Dictionary Partnership with Twitter
- Collins English Dictionary , 12th Edition
- Launched several book Series including, '7 Simple Steps professional series', fully redesigned, published by Collins Learning, and 'All That Matters current affairs series', aimed at university students, published by Hodder Education
- How we Treat the Sick: Neglect and Abuse in our Health Services, by Michael Mandelstam (Jessica Kingsley Publishing)
- The Mystery of Pain, by Douglas Nelson (USA-based) JKP
- 7 Simple Steps to Stop Emotional Eating, by Sally Baker and Liz Hogon (Hammersmith Books)
- The Complete Correspondence of Michael Faraday in 6 Volumes, edited by Frank James, Professor of the History of Science and Head of Collections, Royal Institution (published by the Institution of Engineering & Technology)
- Offshore Wind Turbines: Reliability, Availability and Maintenance, by Prof. Peter Tavner (IET)
- Games without Rules: The Often Interrupted History of Afghanistan, by Tamim Ansary (PublicAffairs, distributed in the UK by Perseus)
- Treason of the Heart, by David Pryce-Jones (Encounter Books, distributed in the UK by Perseus)
- Lord Mansfied: Justice in the Age of Reason (McGill-Queen's University Press, distributed in the UK by Combined Academic Publishers)
- The Atheist Primer, by Michael Palmer (Lutterworth Press)
- Fluent in 3 Months: The Simplest Way to Learn Any Language, by Benny Lewis (Collins Learning)
- Fault Lines, David Pryce-Jones' memoir (Criterion Books NY)
- Porsche Sounds (earBOOKS)
The world's population is increasing; but its supply of water is not. Empires have grown and declined due to discovery and exhaustion of their water sources, and now the West is at last catching on to the fact that abundance of water can no longer be taken for granted. For the last fifty years, wars have been fought over oil; for the next fifty, they may be fought over water (in fact, some loc... read more
What's the point of it all? In Philosophy: All That Matters, bestselling philosopher Julian Baggini shows how abstract ideas feed into the most important existential questions of all. He tells the story of Philosophy, bringing together and interlinking all its different areas, to create what is perhaps the first non-historical narrative of the subject?one that takes you right to its heart.It p... read more
No official statistics are kept for the number of hospital patients, in particular older people, who are subjected to neglect and abuse. That is, left malnourished and dehydrated, in pain, allowed to develop agonising and fatal pressure sores, not taken to the toilet, left to lie in their own bodily waste, cared for in a filthy environment and at risk of infection, ignored, allowed to fall ove... read more
The more deeply you understand the process of pain, the more power you have to influence it. Emerging advances in the science of pain are not only fascinating; they open doors to possible avenues of treatment. This book presents a comprehensive, accessible guide to the scientific understanding of pain. Covering the traditional scientific models of understanding as well as the current research,... read more
Did another new year s resolution to lose weight fail? Maybe overeating and staying over-weight are unconscious survival decisions for you or someone you care about? If they are, no matter how many tried-and-tested diets you follow, you will not succeed. Therapists Sally Baker and Liz Hogon offer this practical guide to understanding the emotional reasons for overeating and how to overcome the... read more
In the first modern biography of Lord Mansfield (1705-1793), Norman Poser details the turbulent political life of eighteenth-century Britain's most powerful judge, serving as chief justice for an unprecedented thirty-two years. His legal decisions launched England on the path to abolishing slavery and the slave trade, modernized commercial law in ways that helped establish Britain as the world... read more
Born in Vienna in 1936, David Pryce-Jones is the son of the well-known writer and editor of the Times Literary Supplement Alan Pryce-Jones and Therese “Poppy” Fould-Springer. He grew up in a cosmopolitan mix of industrialists, bankers, soldiers, and playboys on both sides of a family, embodying the fault lines of the title: “not quite Jewish and not quite Christian, not quite Austrian and not ... read more
Porsche, the myth. Since 1948, the cars from Stuttgart-Zuffenhausen bring automotive enthusiasts from around the world into raptures. The track record of the Porsche brand is based on decades of experience in automotive and motor sports. The spectrum of automotive innovation ranges from 356 to 911 up to the 918 Spyder and the Macan. This book, published in cooperation with the Historical Archi... read more
"Michael Faraday’s discoveries of electromagnetic rotation and electromagnetic induction laid the foundations of the modern electricity industry. These and a whole host of other fundamental discoveries in physics and chemistry, together with his lecturing at the Royal Institution, his work for the state, his religious beliefs and his lack of mathematical ability, make Faraday one of the most f... read more
Higgs Force is a gripping account of the scientists who have revealed the hidden structure of the natural world. It is the story of the fundamental components of matter and the forces that bind them together; a tale that is woven around the symmetry at the heart of the universe and the mystery of how this symmetry is broken. The book is divided into three parts. The first three chapters provid... read more
Work isn't working. We all love to hate our jobs. Everyone moans about the same things: we're not listened to; we're not trusted; we spend our time in pointless meetings; we’re weighed down by bureaucracy; we hate our boss; we're overloaded and work saps time and energy from the rest of our lives. It shouldn't be like this. Work ought to be, and can be meaningful and fulfilling. In What's Wron... read more
Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future. While The Marketing Century describes the years since 1911 it also describes the 21st Century: a time w... read more
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Now in its 12 edition, The Chambers Dictionary is the most comprehensive single-volume British English dictionary available. Known for the tradition of including the occasional lighthearted definition it it's pages, this establish reference delves deep into all the glories of English, detailing weird and wonderful words like spoffish, jobernowl, mullligrubs and humdudgeon, all the while while ... read more
Much loved for its wit and wisdom since 1870, Brewer's Dictionary of Phrase and Fable takes you on a captivating adventure through its trademark blend of language, culture, myth and legend.Edited by Susie Dent, this new edition contains an intriguing supplement of Brewer's Gems - facts, fables and curiosities from Brewer collections of the past. Its pages brim with esoteric and entertaining en... read more
The largest single-volume dictionary in print celebrates the extraordinary breadth and changing nature of world English, with more than 100,000 entries and definitions added, and a total of 722,000 words, meanings, and phrases The dictionary is drawn from the Collins Corpus, the largest word-gathering database in the world with more than 4.5 billion words, and combined with a selection of emer... read more
Simple steps to help you get what you want from networking Networking: get it right, and it provides an opportunity for learning and expanding your business contacts. But there are so many ways to get it wrong. Maybe you've learned this the hard way, or maybe you don't know where to start. If you're setting out into the world of business for the first time, planning a return visit, or want to ... read more
Simple steps to a successful start up So you've thought about starting a business, but how do you get started? This book breaks it down into seven simple steps. This book includes all the advice you need, from working out the objectives and vision of your company and defining your USPs, to writing a business plan and developing the sales and marketing strategy. Follow our simple steps and lear... read more
7 simple steps to help you find your perfect job.kickstart your job applications and get the job you want. Ifyou're new to the job market, back for a restart, or want achange of scene, we'll help you target what you want andshow you how to get there.the job market is tougher than ever, and making a greatfirst impression is everything. We'll debunk the myths ofapplying for jobs, help get your c... read more
In this book: Donna Dickenson - Winner of the International Spinoza Lens AwardShould we do what ever science lets us do?Bioethics: All That Matters, new developments in biotechnology like genetics, stem cell research and artificial reproduction arouse both our greatest hopes and our greatest fears. Many people invest the new biotechnology with all the aspirations and faith once accorded to rel... read more
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30+ years book publicity experience. Non-fiction specialist. PPC Campaign of Year Shortlist (x2). Indy & Major publishing clients
I'm a professional publicist working with books, documentary film, animal advocacy, veterinarians and business products.