- Social Media Marketing for Business through the Learning Resources Network
Penguin Random House
Marketing Associate in Digital Marketing Group (Books on Tape, Listening Library, PRH Audio):
Performed proactive retail, library, and school marketing for audiobooks, wrote engaging blog posts for department's Wordpress site using HTML and SEO, wrote copy for email newsletters, curated themed audiobook collections, and composed social media posts on official accounts in department's voice. Also created sell sheets for 150+ adult and children's audiobooks each season (450+ per year), and planned/managed the creation of digital and physical audiobook catalogs. Additionally wrote copy for flyers, CD samplers, advertisements, and marketing campaign websites, represented brand at trade shows and library conferences, and fostered meaningful connections with librarians and educators.
Grossman Marketing Publicity
Book, Media, and Tech Marketer/Publicist:
Promote books and media for Permuted Press, Post Hill Press, Bibliocrunch, and self-published authors, build relationships with authors and partnerships with bloggers, podcasters, journalists, local bookstore owners, and influencers, write pitches, arrange book reviews, author interviews, and giveaways.
Performed client relationship marketing and copy-writing at successful real estate technology start-up, SiteCompli.
Simon & Schuster
Sales/Marketing Assistant (Atria, Howard, Gallery/Pocket Books):
Made sales pitches that impacted my team's goal of achieving $3,850,000 in advances per year, created strong and trusting relationships with customer base, and implemented a change in department's product submission process to a more efficient and sustainable system.
Additional Tasks: Copy-wrote and copy-edited product promotional materials to send to both domestic and international customers, created documents in Excel for departmental organization, performed customer service by gathering and organizing materials for clientele and coordinating with production department to make sure deadlines were met, managed contractual agreements, worked with digital asset management software and Microsoft Office Suite, and performed some clerical work.
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