Overview
With over a decade of experience as a book publicist, I help authors maximize reach, boost book sales, and grow their reading audience. I've worked with a range of clients -- from debut novelists to seasoned journalists to celebrity chefs.
I specialize in identifying niche media angles that land media and help authors find new audiences. My clients have been featured on national TV and radio, including TODAY, Good Morning America, Fox & Friends, and Fresh Air. They've also had their books featured in major outlets like The Wall Street Journal, The New York Times, The Atlantic, and People.
My services include:
-A discovery call to discuss your book and establish campaign goals. Following the call, authors receive a comprehensive summary of key points, recommendations, and next steps.
-Campaign plan and timeline tailored to your book, platform, and publishing schedule.
-Comprehensive press packets that includes a press release, talking points, and tailored pitches.
-Media training for long- or short-form interviews.
-Help with brainstorming, drafting, and placing essays and op-eds.
-Book events and tours.
-Radio/podcasts tours, and more.
Whether you're looking for a full campaign, need specific services like a book tour, or would like help creating a DIY promotion plan, I'm happy to adapt to your specific needs and budget.
Every author has their audience. I'm here to help you reach yours.
Services
Fiction
Non-Fiction
Work experience
MLB Publicity
Execute book publicity + marketing campaigns for a variety of clients, both traditionally and independently published. Services provided include media outreach, drafting press releases, social media calendar creation, event planning and management, and op-ed editing and placement.
Penguin Random House
Executed lead-title publicity campaigns for hardcover and trade paperback original nonfiction titles, securing national media coverage for lead titles from bestselling authors like Nedra Tawwab, Maya Smart, Dr. Thema Bryant, and Dr. Herman Pontzer.
Simon & Schuster
Served as head of Tiller’s publicity department, managing an associate publicist and publicity assistant. Led national publicity campaigns for Tiller titles; provided feedback on proposed titles and cover design; set seasonal title assignments and marketing/publicity annual budgets.
Penguin Random House
Spearheaded national publicity campaigns and book tours for hardcover and trade paperback original nonfiction titles.
Macmillan
Managed publicity campaigns for hardcover and paperback original adult trade titles and trade paperback reprints, securing national media coverage and coordinating national, multi-city book tours.
Oxford University Press
Spearheaded publicity campaigns for hardcover academic titles, securing national media coverage.
HarperCollins Publishers
Provided key support on high-profile projects, such as titles by former Secretaries of State Madeleine Albright and General Colin Powell, former Governor Jan Brewer, and former Senator Scott Brown. Also managed personal book campaigns—securing national media for titles and executing successful, multi-city book tours.
Projects
Natalie Wexler's THE KNOWLEDGE GAP
Natalie Wexler’s THE KNOWLEDGE GAP, which unpacks the inequities in public education, quickly became one of the most important book campaigns I worked on at Penguin Random House. During the publicity campaign, we shared Wexler’s insights on narrowing the education gap on major platforms like Morning Joe, The Atlantic, and KQED’s MindShift.
BURN by Herman Pontzer - Publicity Campaign
Developed press materials and secured national and major regional media, including interviews on CBN's Healthy Living / 700 Club and Sirius XM's Doctor Radio and features in The New York Times and The New York Post.
I KNOW WHAT I SAW by Linda Godfrey - Publicity Campaign
It’s not everyday you get to work with the Queen of the Crytpids. Linda Godfrey’s I KNOW WHAT I SAW was a delightful introduction to the creepy-crawly world of cryptozoology, and I secured her major press including interviews on Coast to Coast and Beyond Reality Radio and a feature in The Chicago Tribune.
SET BOUNDARIES, FIND PEACE by Nedra Tawwab - Publicity Campaign
I was incredibly fortunate to work with Nedra Tawwab for the publication of her instant NYT bestseller SET BOUNDARIES, FIND PEACE and the SET BOUNDARIES WORKBOOK. This was another fantastic launch I got to spearhead at PRH. Media hits I booked include Good Morning America, Esquire, Elle, The One You Feed Podcast, The Skinny Confidential, and The School of Greatness.
DEMENTIA REIMAGINED by Tia Powell - Publicity Campaign
Crafted effective press material to secure national media in the Wall Street Journal, NPR's Fresh Air, and C-SPAN's BookTV.
ASPIRATIONAL THOUGHTS, INSPIRATIONAL IMAGES by Frank McKinney - Tour Media Campaign
Provided media outreach for Frank McKinney's 64-city, 10,100 mile ASPIRATIONAL THOUGHTS, INSPIRATIONAL IMAGES book tour.
BACK ON TOP series by JN Welsh - Publicity Campaign
Spearheaded media outreach for the paperback release of JN Welsh's Back on Top series from Harlequin. Placements include a giveaway with Mocha Girl Reads, an excerpt with Frumious Consortium, and a feature on Women Writer, Women's Books.
TO WALK IT IS TO SEE IT by Kathy Elkind - Publicity Campaign
Created press materials and pitches to secure regional media for Kathy Elkind's hybrid-published first memoir. Press included an interview WDEV's Vermont Viewpoint and reviews in The Martha Vineyard Times and Vermont's The Valley Reporter.
Portfolio
Marlena has 1 review
Professionalism
Quality
Value
Responsiveness
lisa K.
Nov, 2024
