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Mark Fortier

Mark Fortier - Publicist

New York City

President of Fortier Public Relations, a PR firm representing business authors ranging from first-time authors to #1 bestselling authors.

Overview

Mark Fortier is founder of the 7 person firm Fortier Public Relations, a PR firm specializing in business and nonfiction authors. Mark Fortier has twenty-four years of experience publicizing hundreds of successful books. Among the bestsellers he has handled are the #1 bestsellers Onward by Howard Schultz, CEO of Starbucks, Delivering Happiness by Tony Hsieh, CEO of Zappos, Tell to Win by Peter Guber, Switch by the Heath brothers, the 4-Hour Workweek , the 4-Hour Body and the 4-Hour Chef by Tim Ferriss, The One Minute Entrepreneur by Ken Blanchard, the million copy bestseller Blue Ocean Strategy, and scores of bestsellers including Abundance, Made to Stick, Great by Choice, Buyology, and The Innovators Solution.

He has worked on books by twenty of the Thinkers50 list of the world’s leading business thinkers including Jim Collins, Clayton Christensen, Seth Godin, Ram Charan and Peter Senge, public officials including former treasury secretary Robert Rubin, journalists like Maria Bartiromo, virtually every publishing house, and the CEOs and/or founders of Starbucks, GM, Southwest Airlines, Procter & Gamble, AT&T, Zappos, Citigroup, Deloitte, Whole Foods Market, IDEO, Medtronic, Nielsen, Razorfish, Reddit, Seventh Generation, the Skoll Foundation, Loews Hotels, PricewaterhouseCoopers, Gilt Groupe, The Container Store, JWT and LRN.

In just the first half of his first year in business, five of the books he handled hit The New York Times and/or Wall Street Journal bestseller lists and five of his authors appeared on the Today Show. Our firm has averaged eleven New York Times bestsellers a year for the last three years. Books we have worked on have won numerous awards including the Pulitzer Prize and the Financial Times and Goldman Sachs Business Book of the Year.
Mark has worked on book projects with numerous corporate clients including Accenture, Amazon, Arthur Andersen, Barnes and Noble, Booz & Company, Booz Allen Hamilton, Deloitte, Edelman, Financial Times, Ford Motor Company, Fortune Magazine, FranklinCovey, Gilt, Goldman Sachs, Heidrick & Struggles, IBM, IDEO, JWT, KPMG, LinkedIn, Loews Hotels, Mercer Consulting, Merck, Microsoft, Nielsen, PricewaterhouseCoopers, Prudential Securities, The Publicis Group, Schwab, Seventh Generation, Starbucks, Young & Rubicam and Zappos. Mark has also worked with such nonprofits as the NEA, the Council on Foreign Relations, Environmental Defense Fund and The Bronfman Philanthropies.

Before founding Fortier Public Relations, LLC, an agency specializing in the promotion of business books, Mark worked at book publicity firm Goldberg McDuffie Communications for almost nine years, rising from assistant director of publicity to director of publicity to vice president to partner (the first and only employee there to earn this title). Previously he held positions at Penguin U.S.A. and Columbia University Press.

Mark is a graduate of Wesleyan University, and has studied at New York University and the University of London. His work has been recognized by Newsday, The New York Post, San Francisco Chronicle, Publishers Weekly, Book Publishing Report, and PRWeek. He has written about book publicity for numerous trade publications, and has lectured on book publicity at the Public Relations Society of America national convention, the Association of American University Presses, and the New York Advertising and Communications Network. An interview with Mark is included as a chapter in the books Publicize Your Book and What No One Ever Tells You About Blogging and Podcasting.

Services
Non-Fiction
Business & Management Career Guides Computers & Internet Economics Life Sciences Mathematics & Statistics Nature Publishing Self-help & Self-improvement Technology

Portfolio (6 selected works)

Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive ... read more

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive ... read more

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim, Renée Mauborgne

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents—now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the au... read more

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents—now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the au... read more

Onward: How Starbucks Fought for Its Life without Losing Its Soul

Howard Schultz, Joanne Gordon

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadershiplessons behind the global coffee company's comebackIn 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic p... read more

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadershiplessons behind the global coffee company's comebackIn 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic p... read more

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated)

Timothy Ferriss

More than 100 pages of new, cutting-edge content. Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less... read more

More than 100 pages of new, cutting-edge content. Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less... read more

Delivering Happiness: A Path to Profits, Passion, and Purpose

Tony Hsieh

Now in trade paperback, the hip, iconoclastic CEO of Zappos shows how a different kind of corporate culture can make a huge difference in achieving remarkable results -- by actually creating a company culture that values happiness --and then delivers on it. Pay brand-new employees $2,000 to quit Make customer service the responsibility of the entire company-not just a department Focus on compa... read more

Now in trade paperback, the hip, iconoclastic CEO of Zappos shows how a different kind of corporate culture can make a huge difference in achieving remarkable results -- by actually creating a company culture that values happiness --and then delivers on it. Pay brand-new employees $2,000 to quit Make customer service the responsibility of the entire company-not just a department Focus on compa... read more

Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

Jim Collins, Morten T. Hansen

Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenter... read more

Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenter... read more

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