Malcolm Croft

Malcolm Croft – Editor

Bestselling author, editor, commissioning editor, packager and publishing consultant. Will work for biscuits.

Overview

Hello there. Thanks for stopping by and popping in. I'm terribly awkward at introductions. But here goes...

With just a little over 20 years in the publishing industry, and having worked my way up from shy tea-boy (intern) to egotistical editor, commissioning editor and then publisher, I can quite categorically say I know how books are made. On my path to publishing enlightenment, I became a successful author of scores of funny and fresh titles, as well as a biographer, writer, consultant and editor of even more scores of popular culture, music, gift, kids and humour titles and book series, several of which are – get ready to roll your eyes! – international bestsellers.

I have written many popular, and official, books for many brands and publishing houses, including, most recently, the much-loved classic The Travel Book (Lonely Planet, 2015), Big Black Book (the biggest official Spinal Tap book in decades, 2017), Life in Technicolor (20-year celebration of Coldplay
authorised, and adored, by the band, 2018), Glastonbury at 50 (a biography of the festival, with a foreword by Ray Davies, 2019) and the official tie-in book for Elton John’s hit fantasy bio-pic, Rocketman released in May 2019.

In between writing, I offer structural and copy edits, proof reads, conception-publication consultations, script/screenplay doctoring, project management and title development on a wide-range of books for many publishing houses, located all around the world. In my spare time, I am also a brand copywriter and blogger, creating entertaining and informative content for several big-name brands – including the prestigious Burgundy winemaker, Château de Pommard.

Before all of this, I was a humble journalist, working at Empire film magazine, the Daily Mirror, the Independent and Citylights, to name but a few, interviewing celebrities, artists and creators, as well as writing feature articles on food, film, culture and music.
Services
Non-Fiction
Biographies & Memoirs Children’s Non-Fiction Entertainment Music Travel
Fiction
Humor & Comedy Picture Books
Languages
English (UK) English (US)

Work experience

Portico

Feb, 2006 — Jun, 2014 (over 8 years)

During my tenure as Commissioning Editor at Portico – an imprint I helped create –  I published more than 100 books, several of which sold very well and established the imprint as a fresh, funny and forthright home for authors. Examples of commissions include my proudest acheivement in publishing – creating and publishing The Very Embarrassing Book of Dad Jokes (more than 100,000 books sold!) , Feet of the Chameleon (Sports Book of the Year, 2009), Shit London, Can't Be Arsed, Roadie (with Coldplay), the award-winning The History of the NME; the Cool Series, including Cool Science (more than 70,000 copies sold), Cool Mythology, Cool Astronomy, Cool Maths, 365 Reasons to Be Cheerful, London's Strangest Tales, and many, many more!

Château de Pommard

Apr, 2016 — Aug, 2018 (over 2 years)

As Editorial Director at Château de Pommard, it was my sole responsibility to devise, create, develop and maintain all visual and written content for the brand, across all media – including web, blog, social, print and on site. This included being part of the core team to rebrand the Château, its website, its global presence and all marketing content, as well as design and write all taglines, brand IDs and written content for marketing and on-site promotional materials. I also took lovely photos and drone videos and made nifty little videos for social channels.

Self-employed

May, 2013 — Present

After a decade of working for other people, I decided to go it alone and become a gun-for-hire. I have since worked effectively non-stop as an editor, author and consultant for a wide-range of publishers.

Robson Books

Sep, 2004 — Jan, 2006 (over 1 year)

For two years I cut my teeth as a desk editor. Tasks included copy-editing, proof-reading, project managing and overseeing the development of all books on the list, approximately 25 a year. Basically, I pushed the books along the production line, from brand new ideas right through to collecting books hot off the press, complete with that new book smell.

Portfolio

This fun book, part of the popular Cool series, is a fascinating introduction to world mythology, broken up into handy bite-sized chunks. It covers all the main world mythologies, including Sumerian, Incan, African, Native American, African, Egyptian, Persian,... read more
Inside this mega-jam-packed book are fifty fact-tastic ways to advance and improve your astronomy skills so you’ll never feel alone in the universe again!Learn amazing space-related tricks such as how to watch a solar eclipse safely and mapping stars from your... read more
Why did the banana go to the doctors?Because he wasn't peeling very well!Proving the age-old maxim that ‘it’s in the way that you tell them’, Dads – for the best part of forever – have always been renowned for being truly god-awful joke tellers. Whether it’s t... read more
Coldplay’s unique sound has captured the hearts of the world time and time again. From melancholic, thoughtful melodies to energetic thumping bass lines, Coldplay’s musical range is a large part of their popularity, allowing them to appeal to all manner of fan... read more
Take a world tour through 200 countries with this brand new edition of the bestselling kids' version of Lonely Planet's popular The Travel Book, loaded with thousands of amazing facts on wildlife, how people live, sports, hideous and mouthwatering food, festiv... read more
More than 30 years ago Marty Di Bergi (played by director Rob Reiner) could not have known that as he introduced his “rockumentary” This Is Spinal Tap, he was creating a work of genius that would rock on for decades. Consistently cited as one of the funniest m... read more
Glastonbury is a festival like no other, and this visual history follows the world-renowned gathering on its 50th anniversary—complete with photographs, line-ups, and firsthand accounts. From its humble beginnings as a folk festival (where £1 got you a ticket ... read more
Rocketman

Paramount Licensing Ltd.

In May 2019, audiences are invited to discover the fantastical story of Sir Elton John's life, from his years as a prodigy at the Royal Academy of Music, to a global superstar, through his influential and enduring partnership with his songwriting collaborator ... read more

Malcolm has 13 reviews

Professionalism

Quality

Value

Responsiveness

Rachel B.

Rachel B.

Jul, 2023

As a first time author I knew my draft manuscript would require a lot of work. Malcolm diligently provided detailed feedback in the form of tracked changes, comments as well as 25 pages of written notes. He was honest and supportive in his approach, encouraging and inspiring me to create a book I can be proud of. He was the perfect development editor. Highly recommend
Sue D.

Sue D.

Nov, 2022

Malcolm has such an insight into my book idea, that I couldn't have dreamed of. He has elevated my book to a much higher level. He has pushed me to really dive into WHY I wanted to write this book. And I believe it can really be something because of his help!! I feel lucky to have found Reedsy and Malcolm!!
Richard A.

Richard A.

Jun, 2022

I was both surprised and amazed with Malcolm. I didn't really know what to expect. His response to the work was personal, professional, insightful and has reinvigorated my sense of purpose. Just excellent.
Martin F.

Martin F.

Jan, 2022

Malcolm is an accomplished author of many books and an incredible Editor. As this was my first novel, he guided me through both the process and the in's and out's of the book business. For anyone who thinks they don't need a story editor, think again. There are very good editors out there for proofreads, grammar, punctuation, and spelling, but take my advice, a great story editor is worth gol...
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Malcolm C.
Martin was a fantastic collaborator and client. His first novel, Nothing Sacred, deeply impressed me with its wit, ambition and storytelling vision. His communication and professionalism was excell...
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Chris L.

Chris L.

Jul, 2021

Wonderful experience. Malcolm was more than an editor, he was also my coach as he supported me through my first manuscript. Honest, creative, patient, everything you’d want. Can’t recommend highly enough.

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