Overview
Services
Non-Fiction
Languages
Work experience
Self-employed
Leveraged business acumen and graphic design expertise to found this organization specializing in print and publication management. Foster and cultivate open and collaborative lines of communication with clients to assess and address their distinct design needs. Manage multiple concurrent initiatives; consistently deliver customized designs/solutions that meet or exceed client expectations. Amass a diverse portfolio of creative projects on behalf of corporate and nonprofit clients. Projects include book covers/interior designs, templates, logos, and other various marketing materials.
• Managed full project life cycle of a complex book cover/interior layout design on behalf of both Pearson (an educational publishing and assessment company that serves schools and corporations, as well as directly to students) and Sigma Theta Tau International Honor Society of Nursing (the second largest nursing organization
in the world).
• Designed and delivered original branding and marketing materials for Our Lady of Grace Catholic School; helped to increase student enrollment and bring about awareness of the school in the community.
Pearson
Managed and supported complex design projects. Provided creative direction across exterior packaging/branding, interior design, and e-product designs for multiple imprints. Ensured alignment with brand standards across the board. Recruited and hired performance-driven, freelance designers. Coordinated efforts across design, production, and marketing teams to consistently deliver designs to achieve client satisfaction. Held final quality check on completed designs. Consistently delivered projects on time, within budget, and in strict accordance to established specifications. Continuously sought out, identified, and acted upon opportunities to control costs and increase quality.
• Created compelling designs for Pearson; contributed to the development of stand-out branding identity for their publications, and traditional/digital marketing presence.
• Key role in establishing corporate identity and maintaining processes and communications for high-profile client, Cisco Press.