Louisa Adair

Louisa Adair – Designer

Designer with over 20 years experience designing covers and interiors for non-fiction titles in technology, career, and health sectors.

Overview

Creative, versatile professional with a distinguished, cross-industry career history managing the development and delivery of dynamic and engaging book design. Previous clients include Cisco Press, Addison-Wesley, Que, Sams, and Sigma Theta Tau International Honor Society of Nursing.
Services
Non-Fiction
Career Guides Education & Reference Medicine, Nursing, & Dentistry Technology Writing & Publishing
Languages
English

Work experience

Self-employed

Jan, 2010 — Present

Leveraged business acumen and graphic design expertise to found this organization specializing in print and publication management. Foster and cultivate open and collaborative lines of communication with clients to assess and address their distinct design needs. Manage multiple concurrent initiatives; consistently deliver customized designs/solutions that meet or exceed client expectations. Amass a diverse portfolio of creative projects on behalf of corporate and nonprofit clients. Projects include book covers/interior designs, templates, logos, and other various marketing materials.
• Managed full project life cycle of a complex book cover/interior layout design on behalf of both Pearson (an educational publishing and assessment company that serves schools and corporations, as well as directly to students) and Sigma Theta Tau International Honor Society of Nursing (the second largest nursing organization
in the world).
• Designed and delivered original branding and marketing materials for Our Lady of Grace Catholic School; helped to increase student enrollment and bring about awareness of the school in the community.

Pearson

Aug, 1994 — Dec, 2009 (over 15 years)

Managed and supported complex design projects. Provided creative direction across exterior packaging/branding, interior design, and e-product designs for multiple imprints. Ensured alignment with brand standards across the board. Recruited and hired performance-driven, freelance designers. Coordinated efforts across design, production, and marketing teams to consistently deliver designs to achieve client satisfaction. Held final quality check on completed designs. Consistently delivered projects on time, within budget, and in strict accordance to established specifications. Continuously sought out, identified, and acted upon opportunities to control costs and increase quality.
• Created compelling designs for Pearson; contributed to the development of stand-out branding identity for their publications, and traditional/digital marketing presence.
• Key role in establishing corporate identity and maintaining processes and communications for high-profile client, Cisco Press.

Portfolio

Grow a Greener Data Center A guide to building and operating energy-efficient, ecologically sensitive IT and Facilities infrastructure Conventional Data Centers can have a huge impact upon the environment, using massive amounts of energy and water, emitting po... read more
Stopping Kidney Disease is the most comprehensive guide to understanding how your kidneys work and how to make your remaining kidney function last as long as possible. The book includes over 500 pages with hundreds of medical studies to document each part of t... read more
What if there existed an ancient symbol that provided the answers to some of the most fundamental secrets of creation? From a seemingly simple progression of interlocking circles a powerful geometric form is concealed that could conceivably cohere to the under... read more
The Data Access Handbook Achieving Optimal Database Application Performance and Scalability John Goodson • Robert A. Steward Drive breakthrough database application performance by optimizing middleware and connectivity Performance and scalability are more crit... read more
Enhance Fundamental Value and Establish Competitive Advantage with Leadership Agility Whether you’re leading an organization, a team, or a project, Stand Back and Deliver gives you the agile leadership tools you’ll need to achieve breakthrough levels of perfor... read more
Interpretative phenomenological analysis aims to offer insights into how a person within a given context makes sense of a phenomenon usually these phenomena relate to experiences of some personal significance such as a major life event (acute or chronic illnes... read more
This transformative handbook will help aspiring and experienced health care leaders alike as they embark and continue on their leadership journeys. In Ready, Set, Go Lead!, Nancy Dickenson-Hazard combines her extensive international leadership experience with ... read more
The author of the honor society's award-winning Making a Difference: Stories from the Point of Care now provides daily inspiration for nurses in this softcover daybook. Be inspired everyday with quotations, stories, poems and inspirational thoughts especially ... read more
Need a little inspiration? Then open the latest in STTIs popular Daybook series, A Daybook for Nurse Educators. Educators play a vital role in the development of the nursing profession. They lay the foundation for how nurses practice and interact with patients... read more
Social media has reached into every profession - and nursing is no exception. Almost daily, new research and publishing methods emerge. This fast-paced, ever-changing way of disseminating information will continue to evolve, whether nurses participate or not. ... read more
* Features such as Tip and Communication Coach boxes supplement the question and answer format of the book and provide "real world" stories. * Each chapter includes FAQs and ends with a "Take-Away Tips" summary. * Topics include building relationships; speakin... read more
101 Global Leadership Lessons for Nurses covers the daily challenges facing health care leaders communications, negotiations, resource management, and work-life balance, to name a few with the unique feature of a mentor-mentee team authoring each chapter. Thes... read more
Master IIUC 640-460 exam topics with the official study guide Assess your knowledge with chapter-opening quizzes Review key concepts with Exam Preparation Tasks Practice with realistic exam questions on the CD-ROM CCNA Voice Official Exam Certification Guide i... read more
Network Security first-step Second Edition Tom Thomas and Donald Stoddard Your first step into the world of network security No security experience required Includes clear and easily understood explanations Makes learning easy Your first step to network securi... read more
Your first step into the world of computer networking No experience required Includes clear and easily understood explanations Makes learning easy Your first step to computer networking begins here! Learn basic networking terminology Understand how information... read more
An illustrated home networking handbook for the everyday user Building a network doesn't have to be all work and no play—it can actually be fun! Home Networking Simplified is an illustrated home-networking book for everyone from Grandma Mary to your tech-savvy... read more
Wireless Home Networking Simplified The full-color, fully illustrated, simple guide to wireless home networking Step-by-step instructions: Plan, install, secure, optimize, and troubleshoot your wireless network Discover all the fun things you can do with your ... read more
Cisco Networking Simplified Second Edition Master today’s world of Cisco networking with this book’s completely updated, fully illustrated visual approach Easy enough for novices, substantive enough for networking professionals Covers the latest networking top... read more

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