Laura Arbex

Laura Arbex – Designer

Interior and Cover designer for Fiction and Non-Fiction books throughout 9 years. Passionate about Books, Design and Print Production.

Overview

Hi, I’m Laura and I’m passionate about books since I was a little child.
I was writing books myself when I was 9 years old and the thing I loved the most about it was highlighting the head titles, choosing fonts, size and colors. So in my afternoons after school I was making layouts without even knowing what layouts were. Using my first big PC computer.
When I reached age enough to merge creativity with skills, I received a scholarship to the best graphic design school in Rio de Janeiro.
My first biggest project was when I designed my own hand writing typography back in 2011, which became the most contemporary type of font from then until nowadays.
Another accomplishment was when I won a prize for a project created for a public kids school. It was called "Book Scenario" where the book was entirely handmade by fabric and it was two meters size interactive book.

In my professional experience I can highlight the four years I worked in an Editorial Design studio where the most famous publishers were our clients and I became the Coordinator of our design team. This experience helped me to meet my client’s expectations in the best way possible and reach their goals. I have a profound respect for writers since their content is often part of them and I’m glad to transform into art.
And this is one of the things that I would make sure to offer on my services.

9 years of experience in Editorial Design. My nearsightedness won't get in the way of my keen eye for detail and alignment. This is my number one rule + I have a good glasses for it!
My main goal is to help publishers and authors communicate their message in a graphic and objective way but always standing out. The book covers needs to tell a bit of the story but catching the reader's curiosity. While the book interior's needs to be comfortable in terms of readability and stand out with graphic elements or charts/tables. I will make sure that the book will catch and target the readers. You'll have the exact book as you imagined, if possible even better!

It was always important to me to understand book designing in terms of cross-cultural exchange that’s why I lived and worked in Brazil, Portugal, Poland and Spain.


“As for me, I am tormented with an everlasting itch for things remote. I love to sail forbidden seas, and land on barbarous coasts.” Moby Dick


I’m looking forward to sail with you throughout the entire book design process. : )

Services
Fiction
Chick Lit Contemporary Fiction Humor & Comedy Middle Grade Poetry
Non-Fiction
Education & Reference Humanities & Social Sciences Self-Help & Self-Improvement
Languages
English

Work experience

Self-employed

Jan, 2022 — Present

#EDITORIAL DESIGN #DESIGN TO BUSINESS #BRANDING #MARKETING

Meeting the clients goals through my services and respecting all the rules established during the briefing.

Blackbird Group

Jan, 2020 — Jan, 2021 (about 1 year)

#DESIGN TO BUSINESS. Creating and establishing company’s rebrand. Developing digital and printed marketing materials, such as presentation templates, offers to clients, newsletters, brochures, website features, etc.
Located in Warsaw/Poland.

CoBe Architecture et Paysage

Jan, 2019 — Jul, 2019 (6 months)

#DESIGN TO BUSINESS. Creating and developing newsletters and print materials (Online/Offline Marketing) for the architect studio. Responsible for the design team at the marketing sector.
Located in Porto/Portugal.

Fiocruz

Apr, 2018 — Sep, 2018 (5 months)

#EDITORIAL DESIGN. Book design of a series of education and health publications of “Observatório do Cuidado” project by brazilian government.
Remote position with company located in Rio/Brazil.

BR75 studio

Sep, 2017 — Dec, 2019 (about 2 years)

#EDITORIAL DESIGN. Creating and developing editorial projects for brazilian publishers e.g non-fiction and several fictional genres. Also, business and marketing print materials.
Remote position with company located in Rio/Brazil.

Ilustrarte Design and Editorial Production

Dec, 2014 — Aug, 2017 (over 2 years)

#EDITORIAL DESIGN. Creating and developing diversed editorial projects for brazilian publishers, e.g non-fiction and several fictional genres. Also, managing and coordinating the design team and all clients demands.
Located in Rio/Brazil.

Malagueta Criativa

Jan, 2014 — Oct, 2014 (9 months)

#MARKETING. Creating and developing print marketing material and sales material for one specific client, TIM (mobile company). Materials such as banners, outdoors, packaging, etc.
Located in Rio/Brazil.

SC Johnson Brazil

Jul, 2013 — Dec, 2013 (5 months)

#PACKAGING. Art Department trainee, responsible for checking layout quality of packages and preparing it to be ready for print.

Via4

Jul, 2012 — Jun, 2013 (11 months)

#MARKETING. Creating and developing digital marketing and sales material for small companies.
Located in Rio/Brazil.

Portfolio

Amaro da Maré

Regina Zappa

É com cautela que as pessoas transitam pela favela da Maré. Quem o faz, por necessidade ou diversão, tem que ter jogo de cintura e astúcia para atravessar territórios. A favela tem muitos donos. Mas a Maré tem muito mais do que isso: escolas, Clínicas de Saúde... read more
Eis que Rand se nos apresenta como força emblemática do intelecto humano, de suas máximas potencialidades. Difícil mesmo ficar indiferente ao seu pensamento, seja para concordarmos com ele, seja para termos nele objeto de discordância. Contudo, que reste claro... read more
Apresentando os elementos constituintes de projetos de alta complexidade, como os projetos espaciais, este livro discorre sobre as melhores práticas das principais organizações do mundo dedicadas ao tema. Além disso, divulga tendências atuais, onde tanto as ag... read more
Chega de tentar buscar um sucesso que só existe na sua cabeça. Chega de se torturar para pensar positivo enquanto sua vida vai ladeira abaixo. Chega de se sentir inferior por não ver o lado bom de estar no fundo do poço. Coaching, autoajuda, desenvolvimento pe... read more
Os afetos

Rodrigo Hasbún

Uma peculiar família de desbravadores, os Ertl decidem se exilar na Bolívia depois da derrota da Alemanha na Segunda Guerra Mundial. O desejo por aventura de Hans, o patriarca que fora cinegrafista da cineasta alemã Leni Riefenstahl, o leva a arrastar esposa e... read more
Rejuvelhecer

Sergio Abramoff

Rejuvelhecer é envelhecer com saúde, lucidez e independência. Um compromisso que você vai assumir consigo mesmo agora, com a ajuda desse livro. Envelhecer faz parte da vida, mas manter a vitalidade não é tarefa simples: dois terços da população mundial desenvo... read more
Interrogando-se acerca dos funerais de presidentes brasileiros, das narrativas produzidas sobre esse tipo de evento e sobre a própria forma como também constrói uma representação do passado, O corpo da Nova República valoriza o estudo dos modos de ritualização... read more
Dinho e suas finanças

F. Hastings, David

A história de Dinho, um menino que ganha um presente especial no seu aniversário de 12 anos, é contada de forma lúdica e começa com o personagem seguindo algumas pistas espalhadas pela casa, numa espécie de caça ao tesouro, até descobrir o que iria ganhar do a... read more
Este livro busca apresentar ao leitor uma abordagem sobre a taxa de câmbio que se debruça sobre seus aspectos institucionais. Trata-se de entender o funcionamento do mercado de câmbio brasileiro e da política cambial e qualificar o papel do capital financeiro.... read more

Laura has 1 review

Professionalism

Quality

Value

Responsiveness

Gui R.

Gui R.

Apr, 2023

Laura was amazing. The layout was Great!

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