Katie Lee Ellison – Editor

Author of "Who Was Bob Marley?" for New York Times best-selling children's biography series "Who Was...?". This project involved five months research and six months writing and editing period for a 40-page manuscript. Collaborated with editor to fine tune details and tone, and create a product tailored for 8- to 11-year-old readers. Continued work includes communication with copyeditor, proofreader, and designer to create a seamless story about a very complicated character.

• Lead product content design for new Microsoft Azure Cloud + AI customer survey platform
• Worked side-by-side with product designers and PMs to talk through strings and UIs from the perspective of marketing, usability/UX design, and content strategy
• Premature end due to budget shifts

Develop and oversee copy for Microsoft’s physical retail stores, including physical store pages (300+), voice and tone style guides, and other in-store collateral.

Collaborate with stakeholders and work cross-functionally with print and digital teams to produce relevant and authentic messaging for high-profile campaigns.

Copyedited and polished B2B marketing material to make it publication ready. Reconceptualized documents and strategized content for target audience.

Created high-quality, end-to-end content (social, landing pages, e-book, nurture emails, case studies) for Microsoft, MSFT partners, and other clients on tight deadlines at this full-service digital agency, and had a great time doing it.

Accepted to this year-long fellowship to research, write, and pitch to an agent a full length book project. Read polished excerpts of the book at two public readings. Attended and taught writing workshops.

After submitting the best copyediting test the Managing Editor had ever received, I was hired as a remote freelance copywriter/editor. For two months I delivered weekly contracted projects including line editing, copyediting, and strategizing marketing and ecommerce content for Unilever, Johnson and Johnson, Belkin, and Staples in Amazon.com style. By the third month, I was contracted as the in-house Blog Editor by the Managing Editor and Director of Content. In this position, I wrote and/or edited weekly blog posts for the company website in Wordpress.This included ghostwriting and collaborating on a number of posts with the President and CEO of the company, as well as managing and directing a team of freelance writers and designers. I curated and conceptualized the tone and content, and ensured clean copy. I also wrote and posted for the company on Twitter, Facebook, and LinkedIn, eventually creating a new Twitter account with my name to take over our voice on that medium completely. I tracked weekly performance using Google Analytics, recording numbers for weekly visits and clicks into an Excel spreadsheet. Led weekly meetings with my supervisor, the Director of Content, and occasionally also with the President and Co-Founder to strategize company branding and voice.

Using big data and patent-pending algorithms, twoXAR radically reduces the time it takes to evaluate a new drug for commercial use. The same work that takes years in a wet lab can be done in minutes at twoXAR.

While working with this ambitious, fun team, I contributed weekly blog posts to attract a small but specific audience of potential investors. And the company found the funding they sought!

My duties included:

-- Leading weekly meetings via Skype with the CEO and CBO of this Silicon Valley biomedical informatics start up.
-- Strategizing the blog's monthly calendar in order to create a story arc for the company's short history and direction.
-- Convey c-suite voice and personality while also delivering internal updates about company success.
-- Make edits necessary to keep posts accurate with ever-changing and intricate, complex data.
-- Deliver clean, crisp copy that is accessible and easily digested by busy readers with varying levels of exposure to the details of twoXAR's work.