After submitting the best copyediting test the Managing Editor had ever received, I was hired as a remote freelance copywriter/editor. For two months I delivered weekly contracted projects including line editing, copyediting, and strategizing marketing and ecommerce content for Unilever, Johnson and Johnson, Belkin, and Staples in Amazon.com style. By the third month, I was contracted as the in-house Blog Editor by the Managing Editor and Director of Content. In this position, I wrote and/or edited weekly blog posts for the company website in Wordpress.This included ghostwriting and collaborating on a number of posts with the President and CEO of the company, as well as managing and directing a team of freelance writers and designers. I curated and conceptualized the tone and content, and ensured clean copy. I also wrote and posted for the company on Twitter, Facebook, and LinkedIn, eventually creating a new Twitter account with my name to take over our voice on that medium completely. I tracked weekly performance using Google Analytics, recording numbers for weekly visits and clicks into an Excel spreadsheet. Led weekly meetings with my supervisor, the Director of Content, and occasionally also with the President and Co-Founder to strategize company branding and voice.
Using big data and patent-pending algorithms, twoXAR radically reduces the time it takes to evaluate a new drug for commercial use. The same work that takes years in a wet lab can be done in minutes at twoXAR.
While working with this ambitious, fun team, I contributed weekly blog posts to attract a small but specific audience of potential investors. And the company found the funding they sought!
My duties included:
-- Leading weekly meetings via Skype with the CEO and CBO of this Silicon Valley biomedical informatics start up.
-- Strategizing the blog's monthly calendar in order to create a story arc for the company's short history and direction.
-- Convey c-suite voice and personality while also delivering internal updates about company success.
-- Make edits necessary to keep posts accurate with ever-changing and intricate, complex data.
-- Deliver clean, crisp copy that is accessible and easily digested by busy readers with varying levels of exposure to the details of twoXAR's work.
Author of "Who Was Bob Marley?" for New York Times best-selling children's biography series "Who Was...?". This project involved five months research and six months writing and editing period for a 40-page manuscript. Collaborated with editor to fine tune details and tone, and create a product tailored for 8- to 11-year-old readers. Continued work includes communication with copyeditor, proofreader, and designer to create a seamless story about a very complicated character.
Bruce Lee was a Chinese American action film star, martial arts instructor, filmmaker, and philosopher. His Hong Kong and Hollywood-produced films elevated the traditional martial arts film to a new level of popularity and acclaim. Through such films as Way of the Dragon and Enter the Dragon, Lee helped to change the way Asians were presented in American films and, in the process, he became an... read more
Born in Gary, Indiana, on August 29, 1958, Michael Jackson was definitely not a regular kid. A superstar with The Jackson 5 before he was eight years old, he became the King of Pop as a solo artist. Michael was a creative--yet deeply troubled--genius who always remained devoted to his art right up until his death is 2009 before a much anticipated tour. He had a pitch-perfect voice and footwork... read more
Cassius Marcellus Clay, Jr. won the world heavyweight championship at the age of 22, the same year he joined the Nation of Islam and changed his name to Muhammad Ali. He would go on to become the first and only three-time (in succession) World Heavyweight Champion. Nicknamed “The Greatest,” Ali was as well known for his unique boxing style, consisting of the Ali Shuffle and the rope-a-dope, as... read more
He came. He saw. He conquered. Julius Caesar was a force to be reckoned with as a savvy politician, an impressive orator, and a brave soldier. Born in Rome in 100 BC, he quickly climbed the ladder of Roman politics, making allies--and enemies--along the way. His victories in battle awarded him the support of the people, but flush from power, he named himself dictator for life. The good times, ... read more
Born in a little cabin in Tennessee, Dolly Parton always dreamed big, and she was right to! She wrote her first song at age five and became a country music star by the time she was in her early twenties. Of course, her success didn't stop there. Dolly Parton is also an actress, author, businesswoman, and philanthropist whose "Imagination Library" reading initiative reaches children throughout ... read more
In 1876, France decided to give the United States a very big and very special present--the Statue of Liberty. The gift was to commemorate the 100th birthday of the United States, and just packing it was no small feat--350 pieces in 214 crates shipped across the ocean. The story of how the 111-foot-tall lady took her place in the New York Harbor will fascinate young readers.
Known as the keepers of modern-day fairy tales, The Brothers Grimm are as legendary as their stories. Jacob and Wilhelm Grimm were born in 1780s Germany and were inseparable throughout their childhood. While pursuing their law degrees, the two became fascinated with folktales and folk songs. Together, they researched and published centuries of folklore in their famous early nineteenth-century ... read more
Born in Connecticut in 1811, Harriet Beecher Stowe was an abolitionist, author, and playwright. Slavery was a major industry in the American South, and Stowe worked with the Underground Railroad to help escaped slaves head north towards freedom. The publication of her book, Uncle Tom’s Cabin, a scathing anti-slavery novel, fanned the flames that started the Civil War. The book’s emotional port... read more
As a child, Charles Dickens worked in a shoe polish factory where his gritty surroundings inspired some of the most memorable characters and settings in literary history. Known for his masterful storytelling in books like Oliver Twist, Great Expectations, and A Christmas Carol, Dickens toured the globe as one of the most famous people of his era. Widely considered the greatest writer of the Vi... read more
First he was known as Tommy, then Woodrow, and eventually, Mr. President. Born on December 28, 1856, in Staunton, Virginia, Thomas Woodrow Wilson was a born leader. He was the president of Princeton University, served as governor of New Jersey after that, and was then elected president of the United States. But not everything was so easy for Wilson. He was ahead of his time in wanting a League... read more
Susan B. Anthony may be an international icon but her campaign for women’s rights had personal roots. Working as a school teacher in New York, Anthony refused to settle for less pay than her male colleagues which ignited her lifelong devotion to women’s equality. Anthony toured the United States and Europe giving speeches and publishing articles as one of the most important advocates of women’... read more
As young boys, Orville and Wilbur Wright loved all things mechanical. As young men, they gained invaluable skills essential for their success by working with printing presses, bicycles, motors, and any sort of machinery they could get their hands on. As adults, the brothers worked together to invent, build, and fly the world’s first successful airplane. This is the fascinating story of the two... read more
Isaac Newton was always a loner, preferring to spend his time contemplating the mysteries of the universe. When the plague broke out in London in 1665 he was forced to return home from college. It was during this period of so much death, that Newton gave life to some of the most important theories in modern science, including gravity and the laws of motion.
Born in Warsaw, Poland, on November 7, 1867, Marie Curie was forbidden to attend the male-only University of Warsaw, so she enrolled at the Sorbonne in Paris to study physics and mathematics. There she met a professor named Pierre Curie, and the two soon married, forming one of the most famous scientific partnerships in history. Together they discovered two elements and won a Nobel Prize in 19... read more
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