Overview
With a decade of experience marketing books in trade and academic publishing, I help authors grow their audience through social media, graphics, newsletters, influencer outreach, and launch campaigns. My focus is simple: building real engagement that drives lasting visibility, tailored to your voice and goals. Whether you’re launching or building momentum for your next, I’ll help you connect with readers in a way that lasts.
Services
Fiction
Non-Fiction
Work experience
Hachette Book Group
Projects
Cookbook Launch Marketing for Stuzzichini by Stef Ferrari
For Stef Ferrari's cookbook featuring Italian snacks, I created a launch campaign featuring a preorder bonus book that I designed, bright graphics on social and websites, and recipe features and videos.
We received product donations for influencers from three brands and coverage in newsletters reaching five different audiences.
Cookbook Launch Marketing for Pasta Every Day by Meryl Feinstein
To launch the Pasta Social Club founder's cookbook Pasta Every Day, I worked with the author to develop a social strategy for the book launch, partnered with brands for giveaways surrounding publication and for influencer box mailings, and created graphics and photography for social and web.
More than 11 brands partnered to donate product for giveaways and influencers with a combined following of more than 7.7M+ for this book that went on to win a James Beard Award.
Book Launch Marketing for Little One by Olivia Muenter
I built a marketing campaign for author Olivia Muenter's sophomore novel Little One. This campaign included:
- An animated cover reveal video
- A rolling preorder incentive campaign featuring early access to podcast episodes and a video Q&A
- Mailings to independent bookstores, bigmouths, and influencers with a combined following of 2.1M+
- Author promotions across social, Substack, and podcast
The book was a USA Today Bestseller that reached the Goodreads Most Anticipated 2026 list.
Book Launch Marketing for Good Night, Irene by Luis Alberto Urrea
I drafted and executed a marketing plan for Luis Alberto Urrea's WWII novel Good Night, Irene. This plan covered building buzz and early reviews ahead of publication, influencer outreach and mailing, newsletter and social coverage, and a pop-up donut shop event on launch week.
The book was an instant New York Times bestseller on the hardcover fiction list and sold more than 100,000 copies in its first six months.
Portfolio
