Overview
I am a passionate of the books and lucky because I work doing them. My client list includes worldwide publishing houses like Penguin Random House, Planeta, Oceano, Santillana or McGraw-Hill, as well for government dependences or local independent publishers and authors.
I adapt my skills to solve each project as it needs. I believe every book deserve an unique identity, always considering at first author’s ideas and point of view. It's amazing to work with writers and editors in a one-to-one collaboration process. I imagine book covers as visual prologues and catalysts of love at first sight.
Several years ago, I adopted the principle that graphic design is communication, not art, because our labor justifies itself in other people, since we are translators and witnesses. I have collaborated with great designers and illustrators whom I admire.
I run my book cover design activity beside to poster design in cultural, social and political topics. My posters have been exhibited and belong to international poster collections in Russia, Finland, Poland, France, Bolivia, Mexico and USA. Nowadays I'm studying a degree in Philosophy, and today I aware I ignore everything.
Services
Non-Fiction
Fiction
Languages
Awards
- Honorary Mention in Best Printed Poster. International Poster Biennial of Mexico, 2016
- Carlos Lozano Gold Medal. International Poster Biennial of Mexico, 2014 (in collaboration with Santiago Solis)
Certifications
- BA Graphic Design
- Sp. Editorial Design
Work experience
Self-employed
In January 2008, I founded La Geometría Secreta, my freelance services studio as book cover designer and illustrator. Also I am a provider of editorial design for books and magazines, poster design and web design as well.
Over the years, I have worked for several clients such as: Editorial Océano de México, Grupo Editorial Planeta, Penguin Random House, Grupo Editorial Santillana, Editorial McGraw Hill, Ediciones SM, Revista Variopinto, Secretaría de Educación Pública (SEP), Instituto Nacional de Educación para los Adultos (INEA), Comisión Nacional para la Cultura y las Artes (Conaculta), Museo Nacional de Arte (MUNAL), Feria Internacional del Libro de Guadalajara, Academia Mexicana de Médicos Escritores, Editorial Esfinge, Nieto Editores, Editores de Textos Mexicanos, Editorial PLM, Editorial Fineo, etc.
I have designed book cover series and anthologies for best-seller authors such as Francisco Martín Moreno, Benito Taibo, Vicente Leñero, Luis Spota, Agustín Yáñez, Antonio Velasco Piña, Gary Jennings and Enrique Florescano. I have designed almost 500 book covers for a big amount of titles and authors, published and sold in bookstores all over Mexico, Latin America and Spain. This means millions of copies of titles with my book covers have been exhibited and bought by all kind of readers.
My skills let me flow between both fiction and non-fiction genres, like Crime and Mistery, Historical Fiction, Literature, Science Fiction, Thriller, Women's Fiction, Young Adult and Teen, Cooking and Food Wine and Spirits, Education and References, Health and Wellbeing, Philosophy, Politics and Current Affairs, and Self-help and Improvement.
Now I expect my work can speak by itself. Thank you for reading.
Grupo Editorial Santillana
I was hired to work on covers, layouts and interior design for books. Also developed posters and marketing materials for promotional purposes. I resigned because personal comissions allowed me to rise and found my own studio.
La Máquina del Tiempo
In January 2006 I was recruited to work in La Maquina del Tiempo, a formerly legendary studio based in Mexico City, led by Alejandro Magallanes, a worldwide renowned poster designer, book designer and illustrator. It was a honor for me, and introduced my work to the mexican editorial industry.
Initially I worked on book illustration, after a short time I was developing posters, book covers, brochures, marketing materials, branding, and web design layouts, for clients like commercial enterprises, government dependences and big publishing houses.
This was my first experience as a professional designer with major clients, always under art direction and coaching by Alejandro Magallanes, Andrés M. Ramírez and Leonel Sagahón.
Portfolio
