Overview
I'm an independent publisher and e-commerce operator with deep experience across the Amazon ecosystem, using programs such as Amazon KDP, Amazon Advertising, Amazon Brand Registry, and Amazon Advantage/Amazon Vendor Central.
Authors are understandably wary of Amazon's power and perplexed by the multitude of options available to promote and sell books. New and backlist titles struggle to gain traction in an overcrowded and unforgiving marketplace. Meanwhile, ad campaigns fail to deliver meaningful results.
While there are no guarantees of easy money on Amazon, there are steps authors can take to better position their books for success and sales. I work with select authors and publishers in several areas:
✅ Creating Amazon book listings which are more likely to convert browsers to buyers while reducing advertising and marketing costs.
✅ Setting up more effective Sponsored Product campaigns on Amazon Advertising.
✅ Identifying problems that are holding books back, which may relate to issues with metadata, intellectual property, or content assets.
I use the same approaches with clients as I employ with my own publishing business, which has been bootstrapped and profitable for more than 10 years. If you are interested in optimizing your Amazon presence and learning how to run Amazon Advertising campaigns the right way, please reach out today.
Services
Non-Fiction
Fiction
Awards
- IBPA Book Awards (multiple titles)
- Foreword INDIES
Work experience
Self-employed
Self-employed
Projects
New Amazon approach doubles sales, slashes advertising costs
The publishing team for an award-winning YA fiction title hired me to redo an extensive slate of Amazon advertising campaigns launched by an inexperienced agency, many of which were losing money on every sale.
I terminated nonperforming campaigns, adjusted bids and budgets, implemented negative keywords to improve organic results and avoid wasted spend, and tested new campaigns including one targeting readers interested in similar YA titles. We also added A+ content to the book's detail page.
The result: Holiday sales for the YA title more than doubled while the average cost-per-click on Amazon Advertising declined by nearly 40%.
Religious publisher comes for a basic Amazon evaluation, stays for the deep insights
An established publisher of religious books hired me to conduct an Amazon detail page evaluation of its primary text which was responsible for half of all sales. This led to a year-long engagement that included a detailed plan to improve the visibility/sales of all 20+ titles using better metadata, competitive pricing, A+ content, and Amazon Advertising.
Initial optimization steps for the detail page and a single Sponsored Product campaign resulted in an immediate 10% rise in monthly sales. Some obscure backlist titles suddenly showed life again.
Long term, I developed a separate plan to leverage the publisher's extensive IP assets that encompassed copyrights, trademarks, and photo archives. The goals of this effort were to reduce piracy of printed editions, improve the publisher's Amazon presence, and stand out among competing titles.
Amazon errors launching a new edition of a popular reference book
A publisher of a successful reference guide for the construction industry struggled with preparing a new edition on Amazon. The listing didn't show the reviews from the previous edition, the categories were wrong, and no interior images were visible. The publisher constantly encountered errors in the Amazon publisher interface with no explanation on how to fix them. There were other problems that prevented the new edition from reaching its full potential.
I guided the publisher to completely revise the metadata for the book, professionalized one author's bio in Amazon Author Central, and successfully linked the new edition to the earlier editions.
The result: All of the old reviews were attached to the new edition, interior images were added to the detail page, and the book shot to the top 10 in its primary category.
Sci-fi series needs an Amazon update
The author of a science fiction book commissioned me to conduct a standard Amazon detail page evaluation for a recent title, which he said was hardly selling any copies.
While the book had a strong cover and description, I uncovered a critical problem: the book, which was part of a series, was not linked to the rest of the books in the series. Further, the other titles were not named in a consistent manner. This made it difficult for readers to find and purchase the other books the author had written.
While the titles could not be changed in Amazon KDP, it was possible to link them all and we came up with a plan for a consistent naming convention for all future titles in the series.
Amazon revisions to a nonfiction book in the health category
An author with an established niche health title was concerned about the book's Amazon profile after a name change, and the potential impact on a planned second volume. Volume 1 served as a de facto calling card for her expertise.
I talked her down from re-releasing the backlist title under a new ISBN, which would likely result in the irreversible loss of existing Amazon reviews. I devised a plan aimed at improving the conversion rate of the detail page as well as launching Sponsored Product campaigns to improve its visibility in Amazon search results.
Ian has 2 reviews
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Kat. K.
Nov, 2025
Jacqueline O.
Nov, 2025
