Ginny Carter

Ginny Carter – Ghostwriter

I'm an award-winning book ghostwriter with a business background, helping experts and entrepreneurs build their credibility with a book.



Having worked in marketing and social media for 20 years, I understand the world of business. I also have an uncanny knack for capturing your voice when I write on your behalf, and do this by listening to you carefully when you speak, immersing myself in your professional world. One of my clients recently said: ‘My book sounds just like ME!’

My marketing expertise and writing skills make for a powerful combination when it comes to your book. I’ll make sure it achieves what it needs to for your business, basing it on the right strategy – the one that will skyrocket your reputation – and delivering transformational value to your readers. You can be sure it will leave its footprint on your industry.

And if it's a self-help book or memoir you're after, I'm skilled at putting across your story and your teachings in a way that takes your readers with you. You're leading them on a journey, so you want them to be a willing fellow traveller.

I’ve ghosted over 25 books on topics as diverse as marketing, phobias, recruitment, HR, service design, entrepreneurship, and IVF. They range from how-to guides, to thought-leadership books, to autobiographies. Some have launched and stayed as bestsellers, and also been accepted by publishers such as Penguin Random House and Kogan Page. What’s more, many of my clients have asked me to ghostwrite their next book.

If you want to understand my bottom-up philosophy on book writing, you could take a look at my own book 'Your Business Your Book', which won the sales and marketing category at the Business Book Awards 2020.

I've included a selection of my ghostwritten books in my portfolio here, as well as my own book, and can supply writing samples on request.
Biographies & Memoirs Business & Management Career Guides Health & Wellbeing Psychology Self-Help & Self-Improvement Technology Writing & Publishing
English (AUS) English (CAN) English (NZ) English (SA) English (UK) English (US)
  • APEX Award for publication excellence
  • 3 Amazon no. 1 bestsellers
  • Winner of the Business Book Awards - marketing category
  • Degree in English Language and Literature from Durham University, UK
  • Story Writing for Business with John Yorke Story

Work experience


Jun, 2014 — Present

Business book ghostwriter and writing coach, specializing in writing books for business leaders who want to increase their credibility and their visibility.

MarketingTwentyone Ltd

Feb, 2011 — Oct, 2014 (over 3 years)

Writing social media updates in my clients' voices, and increasing their visibility and sales through the management of social media platforms.

The Co-operative Group, Russell Hobbs, Clarks Shoes

Jan, 1994 — Jan, 2011 (about 17 years)

Marketing management in various businesses both multinational and small. Copy writing, PR, advertising, and marketing strategy.


If you’re a coach, consultant, or speaker who makes a living from your expertise, this is for you. It’s the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying ‘yes’... read more
The ultimate guide to finding the very best person for the job, from the world's best recruiter.A business is only as great as the people at its heart, making recruitment the most important key to success. In this book, James Reed – chairman of REED, Britain’s... read more
HR has lost its way and needs to find a new direction. The central question this book sets out to answer is: if we are to survive and thrive in this new, volatile business world, how do we lead, manage, engage and support our employees in a radically different... read more