François Savard – Web Developer

I’m François, a French-born entrepreneur based in Singapore, working across fintech, payments, and legal tech.

I started my career in Norway in 2019 at Journey Agency, where I grew from designer to Creative Director over five years. I wasn’t just designing interfaces. I was building products end to end, working closely with developers, and speaking directly with clients to understand what actually moved their business. That meant dealing with real limits, budgets, timelines, and performance expectations. It taught me how to connect design decisions to measurable outcomes, and how to ship work that holds up in competitive markets. Most importantly, this is where I learned what real accountability means when your decisions directly impact outcomes.

In parallel, in 2020, I co-founded Advokatguiden, a platform built to bring more transparency to the legal industry. Early on, I was involved in shaping the product, structuring how lawyers and clients interact, and building the foundations of the platform. Over time, we expanded it into The Lawyer Guide and entered new markets, including the United States, Switzerland, Denmark and Sweden. In 2024, I stepped in as CEO, where I’ve been focused on aligning product, monetisation, and growth. We refined the whole platform, from customer acquisition to user experience.

In 2024, I moved back to France and founded my agency. I built it as a way to work more directly with founders, beyond just design execution. I get involved early, helping shape the product, clarify positioning, and make decisions that impact adoption and revenue. The work is less about visuals and more about making sure what gets built is coherent, usable, and commercially viable.

In 2026, I moved to Singapore and joined Sambapay as Chief Commercial Officer. My role is to build the commercial side of the company from the ground up, from how the product is presented to the market to how it is sold and adopted by merchants. It’s a different layer of the same problem, understanding what makes a product credible, easy to adopt, and competitive in a market where trust and reliability matter.

Across these experiences, I’ve worked between design, product, and business long enough to understand where things usually break. I’m used to moving between building, thinking, and selling, and making sure those parts actually connect.