Francesca Mangiaracina

Francesca Mangiaracina – Designer

Hi! I am an independent Book Designer, typographer and book binder with extensive publishing industry experience.

Overview

Hi, I am Francesca. I am a skilled Creative with a solid background in Graphic Design. My passion for books and Design makes for a winning combination when it comes to working on books. I am particularly good
at coming up with concepts and exploring visual languages that encapsulate the essence of a brief and engage readers. I am obsessed with details and clarity.

My expertise spans across very different areas of Design with demonstrated success in developing a range of creative solutions from inception to completion by taking a considered, systematic and crafted approach to Design.

I have recently been a Judge for D&AD award in the book design category.

My services include:

• Editorial Design
• Cover Design
• Branding

I am always interested in working on exciting new projects! Let's talk!
Services
Non-Fiction
Biographies & Memoirs Cooking, Food, Wine, & Spirits History Religion & Spirituality
Languages
English
Awards
  • Smallish Design Award 2015 — Family CookBook Highly Commended
Certifications
  • MA Book Design at Reading University
  • MA Communication Design, Polytechnic of Milan
  • BA Textile and Product Design, Poly technic of Milan

Work experience

Self-employed

Apr, 2016 — Present

As an independent creative I cover all aspects of Book Design:

• Cover Design
• Text Design
• Layout Design
• Infographic and data visualisation
• Typesetting
• Artworking for print and digital (including photoretouching)
• Bookbinding
• Project Management

I carry through every project from inception through to print.
My client list include: Penguin Random House, The British Library, Head of Zeus and GrubStreet Publishing.

D&AD

Apr, 2022 — May, 2022 (about 1 month)

Grubstreet Publishing

Apr, 2021 — Jul, 2021 (3 months)

Designed covers and interiors, including typesetting for non-fiction Military and Cookery titles.

Interstate Creative partners

Feb, 2014 — May, 2015 (about 1 year)

• I was in charge of the interior design and typesetting of the book 5 O’clock Apron by Claire Thomson from concept to the final stage as well as overseeing the photo-shooting, ensuring continuity with the internal layout published by Ebury Publishing.
• I supported the creative team in designing the BBC Good Food cover series.
• I designed, and art directed a variety of projects from concept stage to completion, on schedule, cost-effectively ensuring high-quality standards.
• I led a high creative input to the team and managed 2 Junior Designers.
• I acted as the main point of contact for clients and suppliers exceeding expectations.

Straightedge

Aug, 2012 — Feb, 2014 (over 1 year)

• I developed my projects as a brand guardian supporting the Creative Director in producing print and digital materials
• I negotiated directly with suppliers, paper merchants and printers
• I worked also for other clients on an ad hoc basis

Cushman & Wakefield

Jul, 2011 — Aug, 2012 (about 1 year)

• I provided complete design support to the Business Development Managers team designing engaging visual Bid/Proposal documents from start to finish, including typesetting, data visualisation and post-production, that brought new business to the company from high-profile clients such as BA and GSK.
• I set up on my initiative of a complete internal library of supporting materials along with a database of suppliers which improved the creative department organisation.
• I was the sole responsible for articulating creative ideas for external, internal and online communication ensuring brand equity.
• I was responsible for the production and post-production support, delivering a high level of service in a high-pressure, deadline-driven environment.

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