Francesca Mangiaracina, Designer in London, UK

Overview

Hi, I am Francesca. I am a skilled Creative with a solid background in Graphic Design. My passion for books and Design makes for a winning combination when it comes to working on books. I am particularly good at coming up with concepts and exploring visual languages that encapsulate the essence of a brief and engage readers. I am obsessed with details and clarity.My expertise spans across very different areas of Design with demonstrated success in developing a range of creative solutions from inception to completion by taking a considered, systematic and crafted approach to Design.I have recently been a Judge for D&AD award in the book design category.My services include:• Editorial Design• Cover Design• BrandingI am always interested in working on exciting new projects! Let's talk!

Services

Cover Design

Typography

Book Interior Design

Production Management

Non-Fiction

Biographies & Memoirs Business & Management Cooking, Food, Wine, & Spirits History Religion & Spirituality

Languages

English

Awards

Smallish Design Award 2015 — Family CookBook Highly Commended

Certifications

MA Book Design at Reading University
MA Communication Design, Polytechnic of Milan
BA Textile and Product Design, Poly technic of Milan

Work experience

Independent Book Designer

Self-employed

Apr, 2016 — Present

As an independent creative I cover all aspects of Book Design: • Cover Design • Text Design • Layout Design • Infographic and data visualisation • Typesetting • Artworking for print and digital (including photoretouching) • Bookbinding • Project Management I carry through every project from inception through to print. My client list include: Penguin Random House, The British Library, Head of Zeus and GrubStreet Publishing.

D&AD Judge - Book Design Category

D&AD

Apr, 2022 — May, 2022 (about 1 month)

Book Designer

Grubstreet Publishing

Apr, 2021 — Jul, 2021 (3 months)

Designed covers and interiors, including typesetting for non-fiction Military and Cookery titles.

Senior Graphic Designer

Interstate Creative partners

Feb, 2014 — May, 2015 (about 1 year)

• I was in charge of the interior design and typesetting of the book 5 O’clock Apron by Claire Thomson from concept to the final stage as well as overseeing the photo-shooting, ensuring continuity with the internal layout published by Ebury Publishing. • I supported the creative team in designing the BBC Good Food cover series. • I designed, and art directed a variety of projects from concept stage to completion, on schedule, cost-effectively ensuring high-quality standards. • I led a high creative input to the team and managed 2 Junior Designers. • I acted as the main point of contact for clients and suppliers exceeding expectations.

Mid-weight graphic Designer

Straightedge

Aug, 2012 — Feb, 2014 (over 1 year)

• I developed my projects as a brand guardian supporting the Creative Director in producing print and digital materials • I negotiated directly with suppliers, paper merchants and printers • I worked also for other clients on an ad hoc basis

In-house Graphic Designer

Cushman & Wakefield

Jul, 2011 — Aug, 2012 (about 1 year)

• I provided complete design support to the Business Development Managers team designing engaging visual Bid/Proposal documents from start to finish, including typesetting, data visualisation and post-production, that brought new business to the company from high-profile clients such as BA and GSK. • I set up on my initiative of a complete internal library of supporting materials along with a database of suppliers which improved the creative department organisation. • I was the sole responsible for articulating creative ideas for external, internal and online communication ensuring brand equity. • I was responsible for the production and post-production support, delivering a high level of service in a high-pressure, deadline-driven environment.