Overview
I have ten years experience working across digital, trade and personal development publishing across Big Five publishing houses, including HarperCollins and Hachette and have launched debuts into global bestsellers, taken brands to the next level and relaunched series authors from sluggish to consistent and chart-topping sales. I specialise in the digital publishing in the UK, Commonwealth and North American markets, launching your books for success with data-driven techniques.
As well as the stated genres below, I am also open to books in the following areas:
Fiction: Cosy Fantasy, Dark Romance, Historical, Science-Fiction and Young Adult
Non-Fiction: Business, Self-help and Improvement, DIY & Crafts etc
My services include:
Self-Publishing Set-up:
- Guiding you through the process of setting up your books on Kindle Direct Publishing, Ingram, ACX and Spotify
- SEO optimisation for product descriptions, author bio and more
- Keyword, metadata, categories research and implementation
- Market research and competitor analysis
Marketing Strategy:
- Identifying your audience
- Creating a cross-platform social media plan
- Influencer strategy and consulting
- Partnerships with aligned brands
Digital Strategy:
- Physical, eBook and audio pricing and promotions
- Advertising strategy and management - Amazon, Facebook, Instagram, TikTok, Google and Reddit
- Newsletter, Substack and blog strategy
Visuals:
- Cover research and recommendations
- Designing marketing assets and photography
Please note: My services do not currently include social media content and management, I can recommend other talented marketers in my stead for this service.
Services
Fiction
Non-Fiction
Awards
- British Book Award Shortlist for Pageturner of the Year for The Christmas Tree Farm by Laurie Gilmore (2025)
- British Book Award Shortlist for Pageturner of the Year for The Lost Bookshop by Evie Woods (2024)
- British Book Award Shortlist for Pageturner of the Year for The Keeper of Stories by Sally Page (2023)
- Shortlisted for London Book Fair Trailblazer Awards (2022)
- Book Marketing Society Awards for Highly Commended Guerilla Campaign for The Pumpkin Spice Café
- Book Marketing Society Awards for Highly Commended Guerilla Campaign for The Keeper of Stories
- Book Marketing Society Awards for Highly Commended Guerilla Campaign for How to Survive the End of the World (when it’s in your own head)
Work experience
Self-employed
Avon Books UK and One More Chapter, HarperCollins
One More Chapter, HarperCollins
John Murray Press, Hachette UK
Kogan Page
Projects
The Keeper of Stories by Sally Page
My marketing strategy took a book with a modest budget to become a UK multi-chart bestseller. Activity included:
- A series of targeted ad campaigns across Facebook throughout the year to hit different campaign moments: publication, price promotion, paperback publication, mother's day, summer reading and Christmas gifting
- Regular data reporting to optimise digital ads, metadata and format campaign approach
- Creating a digital pricing and promotion strategy to align with advertising spikes and seasonal opportunities
- Influencer outreach to engaged fans of One More Chapter
- Building buzz early with foiled-proofs distributed to influencers and booksellers
- Following up with our first readalong with physical proofs and finished copies on publication aligning with price promotions
As a result The Keeper of Stories by Sally Page stormed into the UK market:
- Became the UK’s highest selling eBook of 2022 (Neilsen),
- Shortlisted for the British Book Awards Pageturner of the Year 2023
- No.1 Amazon Physical and Kindle Charts and No.1 Amazon Charts, listed 41 weeks consecutively
- Sunday Times top 10 bestseller charts (more than 10 months after publication)
The Lost Bookshop by Evie Woods
Launching Evie Wood's traditional publishing career with The Lost Bookshop with an unmissable international digital marketing campaign. The Lost Bookshop by Evie Woods has:
- Been shortlisted for the British Book Awards Pageturner of the Year 2024
- Hit UK & US No.1 Amazon Physical and Kindle Charts and No.1 Amazon Charts
- Hit the Sunday Times top 10 bestseller charts
- Sold more than one million copies globally
I led the marketing strategy and campaign for The Lost Bookshop including activity such as:
- Running digital advertising in multiple countries across Meta and Amazon, with a reactive and data-driven approach to maximise chart rankings and sales
- Running a readalong alongside 20 bookstagrammers and generating more than 100 pieces of content on publication week.
- Targeted influencer outreach with digital copies, individually contacting reviewers and making it the second most reviewed book of the year so far on NetGalley for the publisher.
- Creating an ongoing digital pricing strategy and collaborating with digital sales (in multiple countries) to ensure prime slots for promotions i.e. Kindle Monthly deal, Audible deal, Bookbub inclusion
- Developing a Barnes & Noble exclusive hardback edition for Christmas sell-in
The Paris Library by Janet Skeslian Charles
Despite challenges and a publication date moved three times due to Covid, I produced a stunning visual, reader-driven campaign, including:
- A show-stopping hardback proof that was later used as the inspiration for a Goldsboro exclusive
- An immersive Parisian experience package for influencers who received a copy of the proof, macarons and mini Champagne in deluxe packaging
- Creating optimised copy lines for use across retailer and marketing activity
- 3 retailer partnerships set up for the launch with Goldsboro, WH Smiths Travel and Waterstones.
- A libraries partnership across the UK including POS, library and book club events with the author and promotion with the Reading Agency
- A digital campaign including targeted Meta ads and eBook price promotions that led to a Kindle Top 50.
Starve Acre by Andrew Michael Hurley
A holistic online and bookseller-driven hardback campaign including:
A pre-order driving partnership with Foyles to win exclusive prints of the front-cover etching
- Driving reviewer engagement pre-publication with a deluxe proof design (commented on by The Bookseller) and making Starve Acre John Murray's most reviewed title on NetGalley in 2019.
- An online influencer campaign split across pre-publication and bridging the 6 months between formats encouraging posts across Twitter and Instagram
- Targeted meta advertising across hardback and paperback publication
- Launching the paperback with stunning POS materials used by many independent bookshops
print advertising in culture sections of national newspapers using my own photography.
The Dream Harbor Series by Laurie Gilmore (Books 1-4)
Lead the marketing strategy, campaign and brand development of the Dream Harbor series resulting in:
- The Pumpkin Spice Cafe - Winner of TikTok Shop Book of the Year 2024
- The Christmas Tree Farm - Shortlisted for Pageturner of the Year at The British Book Awards
- Book Marketing Society Awards for Highly Commended Guerilla Campaign for The Pumpkin Spice Café
- No. 1 New York Times Bestseller
- No. 1 USA Today Bestseller
- No. 1 Sunday Times Bestseller for 3 books in the series
- Top Ten Sunday Times Bestsellers for all books in the series
- No. 1 Amazon Bestseller for 2 books in the series (in print, Kindle and overall Charts in UK, US and Canada
- A viral TikTok sensation that garnered over 10M mentions online
From 2023 to 2025, I was responsible for all marketing relating to Laurie Gilmore's publishing. This included:
- Running perennial digital advertising internationally across Meta, Amazon, Spotify and TikTok
- Creating and implementing a digital strategy around eBook pricing and promotions to maximise sales
- Project managed and launched TikTok exclusive Hardback special editions and sweatshirt merchandise
- Launched Laurie Gilmore author channels including, website, newsletter, Facebook Page and Group and managing the content strategy that generating additional 25k follower growth
- Briefed and designed an array of assets for digital and outdoor campaigns, bookshop displays, Amazon a+ and Amazon storefront
- Co-ordinated a three-day UK signing tour across Waterstones
- Liaised with key bookshops and online influencers to establish champions for the series.
- Delivered a show-stopping outdoor and digital campaign
- Organised a London Book Fair HarperCollins stand takeover including digital screens, merchandise and a company celebrations for the launch of The Strawberry Patch Pancake House
Portfolio
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Aug, 2025
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