Emily Luedloff

Emily Luedloff - Marketer

Naperville, IL, USA

Want to start generating buzz about your book online? I can create and optimize online platforms to get your book into the right hands!

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Overview

I am currently a library marketer for Sourcebooks in Naperville, have worked for Reedy Press in St. Louis, MO. and have worked with some of the top names in the music industry as a digital marketer in Nashville, TN. including Big & Rich, Jessie James Decker, Noah Cyrus, and more!

I am passionate about making your book really shine on the online spaces that matter! Social media, newsletter, and website optimization are my specialities, and I have 10+ years of personal experience and 3+ years professional experience in this space.

Need to know what and when to post on social media sites to get the best engagement and impressions? Maybe you need help optimizing your website to SEO standards to get more visitors? Or are you possibly thinking about starting an author newsletter and don't know where to start or how to best to reach your audience? That's what I'm here for! Each package will be personalized to you and your needs. Let's get your book out there!

SERVICES I OFFER:
Digital Assets:
- Activity Kit/Storytime Kit: PDF multi-page activity kit or storytime kit with fun ways kids can interact or craft with your book (only available for picture books.)
- Press Release: written press release about your book you can use when pitching your book.
- Online Copy Optimization: consultation and optimization of online copy; can be online book description or author bio. Includes SEO optimization for online portals.

Social Assets:
- Graphics + Copy: Copy for social media posts and optimized graphics to post on all social media sites.
- Graphics Set: optimized graphics set in the five typical sizes associated with social media. (Twitter, Facebook, Instagram, Instagram Story, YouTube)
- Social Optimization: Review and consultation of your current social media sites with a detailed report about how you can optimize it to get better impressions and traction.
- Social Media Header Graphics: header and icon creation to promote your book on socials.
- Social Media Creation: I will create a social media account for you, including optimization, social header and icon, and detailed report with tips and tricks on how to reach your audience.

Email Marketing Assets:
- Email Newsletter Optimization: review and consultation of your current email newsletter, with a detailed report on how you can optimize it to get better open rates and click rates.
- Email Newsletter Starter Package: I will create a newsletter campaign for you on the platform of your choosing, create a template for your emails, and design a header and footer for your newsletter. This will also include a report on my best tips and tricks on optimization.
- Email Newsletter Graphics: I will design an email newsletter header for you to use in your newsletters.
- Newsletter Content Graphics: I will design click-able content for your newsletters to promote clicks and promote your book.

Website Assets:
- Website Optimization: a review and consultation of your current website, with a detailed report on how you can optimize it to get more views.
- Press Release: written press release about your book you can use when pitching your book.
- Online Copy Optimization: consultation and optimization of online copy; can be online book description or author bio. Includes SEO optimization for online portals.

REQUIREMENTS:
- You must have a completed book(s) already published or to be published soon before engaging my services.
Fiction
Fantasy
LGBTQ Fiction
New Adult
Romance
Young Adult Fantasy

Certifications

  • Bachelor's Degree in Business

Work experience

Library Marketer

Sourcebooks
January, 2021 – Present (over 1 year)

I work for the publishing company Sourcebooks as their library marketer. In this role I deal with a wide-range of marketing initiatives such as social media creation and optimization, graphic design, B2B marketing, author outreach, planning and implementation of initiatives, newsletter marketing, and more!

Digital Marketing Manager

Reedy Press
February, 2019 – August, 2019 (6 months)

As a freelancer at Reedy Press, I was responsible for creating marketing strategies, author outreach and collaboration, CRM system management, spreadsheet analysis, distribution communications, and author calendar organization.

Digital Marketing Assistant

Crowd Surf
August, 2016 – February, 2018 (over 1 year)

I worked in Nashville, TN. with some of the top names in music as a digital marketer. I created and optimized social media, created content calendars, designed graphics, scheduled advertisements on socials, among many other duties.

Projects

Neon Gods by Katee Robert (Romance)

I created and led an impactful social and email marketing campaign for Katee Robert's NEON GODS that directly led to it's inclusion on the June 2021 LibraryReads list. LibraryReads is known to inflate library sales of said books and increases engagement and readership within libraries.

All the Little Hopes by Leah Weiss (Women's Southern Fiction)

I created and led an impactful social and email marketing campaign for Leah Weiss's ALL THE LITTLE HOPES that directly led to it's inclusion on the June 2021 LibraryReads list. LibraryReads is known to inflate library sales of said books and increases engagement and readership within libraries.

The Vanished Days by Susanna Kearsley (Women's Romantic Fiction)

I created and led an impactful social and email marketing campaign for Susanna Kearsley's THE VANISHED DAYS that directly led to it's inclusion on the October 2021 LibraryReads list. LibraryReads is known to inflate library sales of said books and increases engagement and readership within libraries.

The Hunger Games Network Website

Over ten years ago, I became a co-admit of The Hunger Games Network (hungergamesnet.com), which became one of the top Hunger Games fan sites on the web with thousands of views every day, select high-profile interviews, and a consistent stream of news. The Hunger Games Network Twitter account had accrued over 77k followers on Twitter, and remains the #1 source on the platform for Hunger Games fans.

Social Media Marketing Campaign & Graphics for Southern Girl, City Lights Album from Jessie James Decker

Jessie James Decker's SOUTHERN GIRL, CITY LIGHTS went #1 on Apple's Country Music charts twice due to efforts made on social media and engaging JJD's fans. I was apart of a marketing duo who had lead on this project.

The Well-Read Librarian Newsletter

I have designed the Well-Read Librarian newsletter, a B2B email marketing initiative, that has astronomically higher than industry standard open rates at 40% and click rates at 10%. Previous to coming onto the project, the newsletter only had 20% open rates and a 3% click rate.

Portfolio (6 selected works)

At the End of Everything

Nijkamp, Marieke

Emily has 5 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Sara Adrien
Emily worked diligently with me and in a timely fashion. I could trust her and rely on her expertise. Many warm thanks for such great support!

Sara Adrien, June 2022


Brian Livingston
Really wonderful. Very patient with a guy who has absolutely zero publishing, social media, newsletter, internet, and/or life experience.

Brian Livingston, March 2022


Barbara Coe
For some reason, I couldn't seem to be understood about preferences. And I understood the outcome would be different than it was.

Barbara Coe, February 2022


Carmen Rosales
It was awesome to work with Emily. Everything she promised was delivered early. Definitely will be keeping her in mind for my future releases. She also gives wonderful advise in how to properly market and target your audience effectively.

Carmen Rosales, December 2021


Imogen Keeper
Almost overwhelmingly thorough. I'm very pleased.

Imogen Keeper, December 2021

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