David Kass - Publicist
I’m a NYC based media relations professional specializing in non-fiction book publicity
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Overview
I'm a public relations professional specializing in non-fiction book publicity. I bring over a decade of NYC based media experience having worked with a-list celebrities, fortune 500 CEOs and organizations, domestic and foreign government officials as well as regular people with extraordinary stories.
Services
Fiction
Anthologies
Non-Fiction
Biographies & Memoirs
Business & Management
Cooking, Food, Wine, & Spirits
Economics
Entertainment
History
Law
Music
Nature
Political Science & Current Affairs
Sports & Outdoors
Writing & Publishing
Work experience
Vice President - Executive Director of Publicity
Hilsinger Mendelson East
May, 2006
–
Present
(almost 15 years)
Develop and lead comprehensive campaigns for best selling authors at a premier literary public relations firm.
Responsible for all aspects of publicity program for nation-wide and international book launches including consumer and trade outlets in all forms of media (wire, broadcast, radio, print & online).
Cultivate contacts and place coverage at top-tier outlets across all platforms.
Produce and manage launch events.
Manager of Communications
Time Inc. - Teen People
July, 2005
–
April, 2006
(9 months)
Managed day to day communication needs of a top publication in the teen market.
Secured high level placements in media outlets across the country including Entertainment Tonight, Access Hollywood, The Today Show, Good Morning America, MTV, The Associated Press, WWD, Ad Age, Billboard and others.
Promoted Teen People editors as qualified experts in their fields (entertainment, beauty, fashion) to editors at major dailies and trade publications as well as television producers.
Secure business placements in outlets including the New York Times specifically generated to appeal to targeted advertisers.
Associate PR/Marketing Director
Peter Max - Via Max
February, 2003
–
July, 2005
(over 2 years)
Coordinated all PR and Marketing for artist Peter Max including but not limited to over 25 nationwide gallery appearances annually and special events including the 2003 Grammy Awards, CBS @ 75 Gala & Indianapolis 500.
Developed local hooks in individual tour markets including corporate and government strategic partnerships
Hired and managed local PR agencies in tour markets.
Secured high level cover placements including New York Times Magazine.
Senior Account Executive
Rogers & Cowan
April, 2001
–
February, 2003
(almost 2 years)
A specialist in media outreach and creation of collateral materials for clients including: Microsoft's Digital Media Division, Paul McCartney, Janet Jackson, Anastacia, James Taylor, Faith Hill,; and the Pullman Group.
Worked on 100s of feature and cover stories, provided counsel to clients on messaging and continually develop relationships with writers and editors at some of the nation's largest and most influential daily, trade, radio and broadcast entertainment outlets including: The New York Times, Time, Billboard, Variety, Hollywood Reporter, Newsday, Associated Press, Rolling Stone and Access Hollywood.
Experience in the delivery of all areas related to the execution and design of public relations strategies enabling the management of day to day support including PR plan development, media tracking, scheduling and client communications.
Portfolio (49 selected works)
1st
Keys to the Kingdom
Bob Graham
Shortly after an explosive op-ed piece about the 9/11 investigation appears in the New York Times, its author, former Senator and Co-chair of the 9/11 Congressional Inquiry Commission John Billington, is murdered near his Florida home.Enter Tony Ramos, ex-Special Forces operative and former aide to Sen. Billington and currently a State Department intelligence analyst. Billington, having sensed... read more
Rock Bottom
Erin Brockovich
From New York Times bestselling author and internationally renowned environmental and consumer advocate Erin Brockovich comes Rock Bottom, a debut thriller and first in a series of novels that introduces one of the most fascinating and memorable characters in suspense fiction.Ten years ago, a pregnant seventeen-year-old, Angela Joy Palladino, fled her hometown, Scotia, West Virginia, as a pari... read more
Hot Water
Erin Brockovich, CJ Lyons
No stranger to balancing an intensely demanding work schedule with the stresses of keeping her family together, AJ Palladino now faces another challenge: she is leaving her young son home with her ailing parents so that she can travel to the site of a new case involving a nuclear power plant in peril. And it will take all her skills to keep her cool while the action and tension build to a feve... read more
Saban: The Making of a Coach
Monte Burke
Instant New York Times Bestseller “Insidery, detailed, and absorbing. Come for the chapter titled ‘Why Can’t He Be Happy’ and stay for the one called ‘Miami Vice.’” —Sports Illustrated A defining biography of Nick Saban, the influential and polarizing University of Alabama football coach who not only transformed the college game but might also be the best ever at winning. As the head coach of ... read more
Double or Nothing: How Two Friends Risked It All to Buy One of Las Vegas' Legendary Casinos
Tom Breitling, Cal Fussman
If Tom Sawyer and Huck Finn had come of age at the end of the 20th century looking for an all-American adventure, they probably would've headed for Vegas. They'd have been hard-pressed to go on a wilder ride than the one taken by Tom Breitling and Tim Poster to the top of the famed Golden Nugget Hotel & Casino.Call them the Odds Couple. Breitling is the kid who lives next door if you grow up i... read more
A Manifesto for the Radical CenterAmerica is frozen. We have failed to face our nation’s most crucial challenges—and we are about to pay the price.When it comes to solving our country’s problems, we have become utterly paralyzed: bipartisanship has lulled us into a deadlock, preventing us from taking action. Yet we can no longer ignore the inevitable catastrophes or hand them off to Washington... read more
In American Mojo: Lost and Found, Peter D. Kiernan, New York Times bestselling and award-winning author, focuses on America’s greatest challenge―and opportunity―restoring the middle class to its full promise and potential. Our educated, skilled, and motivated middle class was the cornerstone of America’s postwar economic might, but the country’s dynamic core has struggled and changed dramatica... read more
How to F*ck a Woman
Ali Adler
Brazen, uproarious, slyly prescriptive, and always entertaining, Ali Adler is a sex and relationship guru who knows what women want. As a gay woman, she has both the equipment and the experience to give straight men (and the women who love them) advice on both how to get more sex and how to get this job done right. In her day job as a comedy writer and TV producer, Ali is sometimes the only wo... read more
For the first time in presidential history, the major appointees of a president have come together to share stories and memories of their president, Ronald Reagan. These are never-before-told personal anecdotes from 81 of President Reagan's appointees. Former President George H.W. Bush, Colin Powell, Elizabeth Dole, Steve Forbes, James Baker, and Edwin Meese discuss their relationship with the... read more
Part memoir and part social criticism, The Glass Closet addresses the issue of homophobia that still pervades corporations around the world and underscores the immense challenges faced by LGBT employees.In The Glass Closet, Lord John Browne, former CEO of BP, seeks to unsettle business leaders by exposing the culture of homophobia that remains rampant in corporations around the world, and whic... read more
"Mr. Browne uses his chosen elements to frame a wide-ranging look at scientific progress. It's also a lot of fun."―The Wall Street Journal The fascinating story of how seven elements―iron, carbon, gold, silver, uranium, titanium, and silicon―have changed modern life, for good and ill. With carbon we access heat, light and mobility at the flick of a switch, while silicon enables us to communica... read more
A soul-baring, brutally candid, and highly colorful memoir of the two years--1977 and 1978--when Reggie Jackson went from being an outcast to a Yankee legend.In the spring of 1977 Reggie Jackson should have been on top of the world. The best player on the Oakland A's dynasty teams, he was the first big-money free agent wooed by George Steinbrenner into coming to the New York Yankees. But, as R... read more
About Ethan Russell Keith Richards said, “(His) was no ordinary eye, and I found out no ordinary mind behind it.... A quiet thoughtful man with a blinding vision. Enjoy his work. I do.” The true story of a young American who in 1967 traveled to England, knowing no one, and became the photographer for The Beatles, The Rolling Stones, The Who, and later the Eagles and many others. With over 250 ... read more
Global business lessons from Bill Roedy, the man who built the world's largest entertainment network What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked. It's a free-wheeling, ro... read more
For the socially conscious, the intellectually curious, or the creative soul comes an inspiring, New York Times bestselling handbook for success in business, life, and the all-important task of building a more compassionate world—by the visionary founder and CEO of KIND Healthy Snacks. When Daniel Lubetzky started KIND Healthy Snacks in 2004, he aimed to defy the conventional wisdom that snack... read more
This is the first book to chronicle the history of the US District Court for the Southern District of New York, the most influential District court in the United States, from the perspective of a practicing attorney who has argued many cases before some of its most esteemed judges. It gives first-hand insight into the evolution of our justice system—where it has been, where it is now and where... read more
The inside story of what really happened at Lehman Brothers and why it failed In The Devil's Casino: Friendship, Betrayal, and the High Stakes Games Played Inside Lehman Brothers, investigative writer and Vanity Fair contributing editor Vicky Ward takes readers inside Lehman's highly charged offices. What Ward uncovers is a much bigger story than Lehman losing at the risky game of collateraliz... read more
Inside the world of the real Great Gatsby of New York real estate Harry Macklowe is one of the most notorious wheelers and dealers of the real estate world, and Liar's Ball is the story of the gamblers and thieves who populate his world. Watch as Harry makes the gutsy bid for midtown Manhattan's famous GM building and put almost no money down, landing the billion-dollar transaction that made h... read more
My Paper Chase: True Stories of Vanished Times
Harold Evans
In My Paper Chase, Harold Evans recounts the wild and wonderful tale of newspapering life. His story stretches from the 1930s to his service in WWII, through towns big and off the map. He discusses his passion for the crusading style of reportage he championed, his clashes with Rupert Murdoch, and his struggle to use journalism to better the lives of those less fortunate. There's a star-studde... read more
Some chick asked me what I would do with 10 million bucks. I told her I’d wonder where the rest of my money went.”@GSElevatorOver the past three years, the notorious @GSElevator Twitter feed has offered a hilarious, shamelessly voyeuristic look into the real world of international finance. Hundreds of thousands followed the account, Goldman Sachs launched an internal investigation, and when ... read more
Leading: Learning from Life and My Years at Manchester United
Alex Ferguson, Michael Moritz
After an astonishing career-first in Scotland, and then over 27 years with Manchester United Football Club- Sir Alex Ferguson delivers Leading, in which the greatest soccer coach of all time will analyze the pivotal leadership decisions of his 38 years as a manager and, with his friend and collaborator Sir Michael Moritz, draw out lessons anyone can use in business and life to generate long-te... read more
Bend, Not Break: A Life in Two Worlds
Ping Fu, Mei Mei Fox
Born on the eve of China’s Cultural Revolution, Ping Fu was separated from her family at the age of eight. She grew up fighting hunger and humiliation and shielding her younger sister from the teenagers in Mao’s Red Guard. At twenty-five, she found her way to the United States; her only resources were $80 and a few phrases of English.Yet Ping persevered, and the hard-won lessons of her childho... read more
How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing—and some unexpected help from powerful members of the Busch dynasty, the very family that had run the compa... read more
Spy: The Funny Years
Graydon Carter, George Kalogerakis, Kurt Andersen
Just in time for the 20th anniversary of Spy's creation comes the definitive anthology, inside story, and scrapbook. Spy: The Funny Years will remind the magazine's million readers why they loved and depended on Spy and bring to a new generation the jewels of its reporting and writing, photography, illustration, design, and world-class mischief-making. It will demonstrate Spy's singular niche ... read more
Live from New York, it's Saturday Night! The complete history, on stage and behind the scenes On October 11, 1975 at 11:30 p.m., NBC viewers who tuned in to the network's new late night show saw a sketch featuring John Belushi repeating, in a thick foreign accent, nonsensical phrases about wolverines being read to him by head writer Michael O'Donohue. Abruptly, O'Donohue clutched his heart and... read more
Exploring the globe since 1888: A journey through time with the world’s favorite magazine Limited edition of 125,000 copies worldwide! For five generations, National Geographic magazine has dazzled and educated people with its incredible photographs, illustrations, and gripping stories from the four corners of the earth. Combining travel, wildlife, science, history, culture, and conservation, ... read more
For over 30 years, Stan Winston and his team of artists and technicians have been creating characters, creatures and monsters for the silver screen, from The Terminator and the extraterrestrial monstrosities of Aliens and Predator to the amazing dinosaurs of Jurassic Park and the fanciful character of Edward Scissorhands. Now, at last, he's opening up the Stan Winston Studio to collaborate on ... read more
Jerry Bruckheimer released his first film in 1972, and since then, he has left an indelible mark on the landscape of motion pictures and television. He has produced a prodigious list of box office blockbusters, as well as a considerable resume of compelling cinema. Moviegoers have flocked to see Bruckheimer's high-octane hits, notably Top Gun, Days of Thunder, Beverly Hills Cop, Bad Boys, Crim... read more
The Zombie Survival Guide is your key to survival against the hordes of undead who may be stalking you right now. Fully illustrated and exhaustively comprehensive, this book covers everything you need to know, including how to understand zombie physiology and behavior, the most effective defense tactics and weaponry, ways to outfit your home for a long siege, and how to survive and adapt in an... read more
What would you do if your eighty-year-old father dragged you into his hell-bent hunt for new love? Bob Morris, a seriously single son, tells you all about it in this warm, witty, and wacky chronicle of a year of dating dangerously.A few months after the death of his wife, Joe Morris, an affable, eccentric, bridge-obsessed octogenarian, starts flapping about for a replacement. If he can get a n... read more
A modern comedy of manners that shows what passes for good behavior today, from the New York Times “Social Q’s” columnist Philip Galanes.A cornerstone of The New York Times’s Styles section, Philip Galanes confronts today’s most awkward and pressing questions with laugh-out-loud dish and practical wisdom. Not only about the new ways to thank a friend for throwing you a bridal shower, or how to... read more
The Doors: Unhinged
John Densmore
The subject of the book is the “greed gene,” and how that part of the human psyche propels us toward the accumulation of more and more wealth, even at the expense of our principles and friendships and the well being of society. A Rock and Roll Hall of Fame band, THE DOORS, fractured because of this. In his book, drummer John Densmore looks at the conflict between him and his band mates as they... read more
All across America, people are running faster and faster yet falling farther behind. The economy struggles, wars rage on, and every week brings news of another environmental disaster. Despite this bleak outlook, strands of quiet hope and confidence are emerging. People are beginning to face challenges in a new way: they are slowing down, paying attention, and becoming aware of their inner reso... read more
We Americans love our food. It’s part of what has made this nation great. Our fertile farmlands and the abundance and variety of our agricultural output are the envy of the world. For most of our history, we lived close to the land, food was accessed locally, and we processed it in our own kitchens. But as our population and economy has boomed in the last century and we concentrated in cities,... read more
![Lessons in Disaster: McGeorge Bundy and the Path to War in Vietnam [National Security Advisor under Kennedy & Johnson]](https://images-na.ssl-images-amazon.com/images/I/21C9jaUDK1L._SL160_.jpg)
A revelatory look at the decisions that led to the U.S. involvement in Vietnam, drawing on the insights and reassessments of one of the war's architects "I had a part in a great failure. I made mistakes of perception, recommendation and execution. If I have learned anything I should share it." These are not words that Americans ever expected to hear from McGeorge Bundy, the national security a... read more
Outside the Box: A Memoir
Lynn Sherr
ABC-TV's Lynn Sherr writes a savvy, witty, and moving memoir about events that have shaped her life and her career as one of the first women to break through in broadcast televisionAs a reporter for 40 years, most of them on television, Lynn Sherr has brought clarity and insight to many of the most compelling news events of our day―from politics to murder trials to the space program. Now this ... read more
Father to Son: Truth, Reason, and Decency
James D. Watson
Many of us wonder how our heritage has influenced who we are and what we have become. The renowned scientist and author James D. Watson has more to reflect upon than most. A Radio Quiz Kid at 12 and a University of Chicago student at 15, Watson at 24 had a scientific discovery to his credit - the structure of DNA - that would win a Nobel Prize and forever change our understanding of genes and ... read more
Each year, the average American household donates almost $2700 to charity. Yet, most donors know little about the American charitable sector and the nonprofit organizations they support. In With Charity For All, former NPR CEO Ken Stern exposes a field that few know: 1.1 million organizations, 10% of the national workforce, and $1.5 trillion in annual revenues. He chronicles the many flaws in ... read more
God Sleeps in Rwanda: A Journey of Transformation
Joseph Sebarenzi
A harrowing tale of survival and reconciliation by a Rwandan Tutsi who flees his homeland before the 1994 genocide and later returns to be elected speaker of the Rwandan parliament, only to be forced into exile once again This memoir tells the story of Joseph Sebarenzi, whose parents, seven siblings, and countless other family members were among 800,000 Tutsi brutally murdered over the course ... read more
The Last Lincolns: The Rise & Fall of a Great American Family
Charles Lachman
Most books about Abraham Lincoln end on April 14, 1865, the day he was assassinated at Ford’s Theatre. But that historic event takes place near the beginning of The Last Lincolns, a singular title in the vast output of Lincolnia and one of the most unusual books ever written on the sixteenth president and his family. Going far beyond that fateful day into uncharted territory, it’s a gripping p... read more
The child was born on September 14, 1874, at the only hospital in Buffalo, New York, that offered maternity services for unwed mothers. It was a boy, and though he entered the world in a state of illegitimacy, a distinguished name was given to this newborn: Oscar Folsom Cleveland. The son of the future president of the United States—Grover Cleveland. The story of how the man who held the natio... read more
If you've ever read a book on an e-reader, unleashed your inner rock star playing Guitar Hero, built a robot with LEGO Mindstorms, or ridden in a vehicle with child-safe air bags, then you've experienced first hand just a few of the astounding innovations that have come out of the Media Lab over the past 25 years. But that’s old hat for today’s researchers, who are creating technologies that w... read more
Stumbling Giant
Timothy Beardson
While dozens of recent books and articles have predicted the near-certainty of China’s rise to global supremacy, this book boldly counters such widely-held assumptions. Timothy Beardson brings to light the daunting array of challenges that today confront China, as well as the inadequacy of the policy responses. Threats to China come on many fronts, Beardson shows, and by their number and sheer... read more
An award-winning environmental activist and social entrepreneur exposes the link between our financial and environmental crisesFor decades, politicians and business leaders alike told the American public that today's challenge was growing the economy, and that environmental protection could be left to future generations. Now in the wake of billions of dollars in costs associated with coastal d... read more
Rich Brother Rich Sister
Perseus
Two lives, together, then apart, then together again, as a brother and a sister discover the riches of life. Rich Brother, Rich Sister combines the inspirational true life stories of Robert Kiyosaki and his sister Emi into one book that will reaffirm your belief in the power of purpose, the importance of action, and the ability to overcome all obstacles in a quest for wealth, both financial an... read more
We'll Be Here For the Rest of Our Lives: A Swingin' Show-biz Saga
Paul Shaffer, David Ritz
Paul Shaffer—born and bred music junkie and longtime leader of David Letterman’s Late Show band—opens up in this candid, endearing, hilarious, and star-studded memoir. From playing seedy strip joints in Toronto, to being the first musical director of Saturday Night Live and helping to form the Blues Brothers, to being onstage every night with David Letterman and playing with the greatest music... read more
A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War
Ronald K. Fierstein
Apple founder Steve Jobs once hailed Edwin Land, the founder of Polaroid and the father of instant photography, as "a national treasure" and once confessed to a reporter that meeting Land was "like visiting a shrine." By his own admission, Jobs modeled much of his own career after Land’s. Both Jobs and Land stand out today as unique and towering figures in the history of technology. Neither ha... read more
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Henry Lord
Independent non-fiction publicist with over twelve years’ experience, including senior management roles at Pan Macmillan and Bloomsbury.
London, UK
Morgan Canclini-Mitchell
Publicist specializing in non-fiction titles with crossover appeal from mainstream to faith. Formerly PR Director for Worthy Publishing.
Nashville, United States
