Danielle Alling

Danielle Alling – Web Developer

Distinctive design and author websites that bridge strategy + soul.

Overview

I create author websites that feel as intentional as your writing.

With nearly 15 years of experience in the design industry, I've worked with dozens of creative professionals who've poured their hearts into their craft. I understand that your website isn't just a digital placeholder — it's an online home that builds relationships and shapes your future as an author.

I'm more than a web designer. From your core brand elements (logo, color palette, font pairings, etc) to social media templates, lead magnets, and promotional materials, I can help build a cohesive presence that honors your style and grows your community of readers.

Services include: one-page or fully custom website design // page-by-page content guidance // domain support // brand identity // email marketing setup // lead magnet design // social media templates // promotional materials // canva templates // and more.

My approach balances artistry with strategy, creating expressive visuals that not only look beautiful, but work to thoughtfully elevate your presence in ways that feel deeply aligned — with your voice, your books, and your readers. All websites are built on Squarespace, which is my go-to platform for authors. Each site is fully customized to match your style (no templates here!) and is a breeze to maintain. You will be fully equipped to manage and update your website entirely on your own, though I will always be available if you prefer ongoing support.

When you're ready to build an author presence that extends beyond the page, reach out for more information. We'll book a complimentary 30-minute Connection Call to explore how we can bring your website to life!

Services
Fiction
Classics Contemporary Fiction Cultural & Ethnic Literary Fiction
Non-Fiction
Design Inspirational Nature Self-Help & Self-Improvement
Works with
Squarespace

Work experience

Self-employed

Nov, 2019 — Present
I specialize in brand identities and custom websites for creative professionals, including authors ready to build a distinctive online presence. My primary focus is brand design and Squarespace websites, with ongoing design support for marketing materials, social media templates, lead magnets, digital guides, and promotional collateral as client's platforms grow.

Projects

Maude Jardine

Maude is a modern ceramicist with a penchant for the oddities. For this conceptual project, we developed a visual identity and a one-page website to give her a simple yet powerful online presence — one to draw in wholesalers and art dealers who can bring her work to a wider audience. The visual identity captures her quirks through deliberate choices that mirror the handmade nature of her work. Muted earth tones ground the palette in the tactile, elemental quality of clay, while an unconventional typeface brings unexpected personality.

Jamie Wilhelm

Jamie is a coach for high-achieving corporate leaders who helps build the skills needed to thrive professionally and personally. She incorporates mindful practices, framing them as practical, grounded tools rather than abstract concepts. Our challenge was bridging her unique personality and compassionate presence with corporate polish, establishing credibility with Fortune 500 HR departments without dimming her own authentic voice. To accomplish this we paired sophisticated typography with deep, energizing colors and a custom-designed brand pattern. The identity reflects her philosophy: transformation is both grounded and expansive, and recognizes leaders as whole people who’s impact reaches every part of life.

Bloom Yoga

A digital sanctuary for this community-centered yoga studio. We began by creating a beautifully cohesive and refined visual identity, complete with a logo, monochromatic color palette, and elegant font pairings. The brand extends seamlessly into their website, where natural textures and thoughtful details draw out the brand's personality. The goal was for Bloom's website to mirror the "quiet luxury" aesthetic of their studio interior. The result is an online experience that feels as welcoming as walking through their doors.

Ricki Romm

Ricki is a New York-based therapist for couples and individuals. Her brand identity needed to speak to creative souls who feel successful on the surface but crave deeper connection. We designed a modern identity with custom letterforms and font pairing that balance quirk with professionalism, embodying the openness and nonconformity Ricki brings to her practice. The calming palette of navy, pale blue, and chartreuse reflects depth and possibility, creating a presence that feels grounded, hopeful, and transformative.

Molly Kramer

Molly offers postpartum doula services rooted in Ayurvedic wisdom. She guides new mothers through the transformative postnatal window with practices that nourish body, mind, and spirit. Her brand needed to capture the tender reverence mothers hold for newborn life while honoring the grounded, ancient practices that sustain them through it. We used a soft palette of muted cream, soft blues, and sage green to evoke the gentle aesthetic of film photography Molly loves, while vintage-inspired typography brings a sense of warmth and nostalgia. These elements work together to mirror the weathered beauty of these ancient Ayurvedic traditions. The result is an identity that feels simple, elegant, and utterly restorative.

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