Overview
I'm a I'm a designer with nearly 25 years experience in the creative industry. I specialize in print design with an emphasis on book design (both cover and interior design and layout). I've mastered InDesign, have killer Illustrator skills, and am a wiz at Photoshop. My specialty is business book design and technology titles. I also design for lifestyle, self-help, and graphics titles. I also help authors out with designing author kits: author bio pages, contact pages, book promotional pages, social media images, etc.
Services
Non-Fiction
Business & Management
Computers & Internet
Technology
Languages
English
Work experience
Hydro-Gear
Jul, 2013 —
Present
Define the creative strategy for the company and execute concepts through various media channels
Identify and manage freelance photographers and videographers to support company creative
Created and maintain brand & style guidelines to drive consistency internally and across all channels
Lead the redesign of company website and manage the site changes ongoing, manage social engagement
Provide direction and leadership for all creative for company events
Trade show management: including procuring all services (hotel, set-up/tear-down, transportation, videography, press releases, photography, etc.), as well as provide all creative, scheduling of booth personnel, and general on-site management
Developed strategic partnerships with merchandising vendors (created a company store) and print vendors
Design and produce marketing collateral for both recruiting and employee engagement
1st Global
Jan, 2012 —
Jul, 2013
(over 1 year)
Responsible for overall design and branding of company and material
Built, influenced, and directed a team of artists and designers in print, video, and digital areas
Partnered with executives to define strategy and build creative concepts on budget and on-time
Oversaw creative direction for company events producing collateral for various media channels
Directed and designed advertising and direct mail campaigns through collaboration with marketing and sales to achieve higher client on-boarding
Implemented project tracking system and managed all projects to align with organizational goals and nancial objectives.
Greenleaf Book Group
Jun, 2010 —
Jan, 2012
(over 1 year)
Provided direction and leadership to a creative staff of designers, interns, and freelancers
Designed and implemented brand strategy guidelines & marketing collateral for clients
Working with marketing and editorial, designed and produced press kits that helped align messaging and branding for authors
Collaborated across departments to understand client needs, assigned and managed production schedules and directed design of client book covers and interior layouts to meet those needs
Monitored design industry standards and implemented new technologies as needed
Wiley Publishing
Aug, 2001 —
Aug, 2009
(about 8 years)
Designed and directed book cover designs
Managed creative meetings and strategy sessions with internal departments and external clients
Partnered with marketing and internal business stakeholders to identify and understand marketing strategies, goals, and branding opportunities for books
Successfully directed a 2 year research and redesign of the For Dummies brand, resulting in a more targeted and up-to-date look and feel
Established, implemented, and maintained the For Dummies branding guidelines providing clear documentation for proper use of all brand elements through all mediums (print, digital, video)
Provide creative direction to maintain the For Dummies brand world-wide
Worked with clients to provide designs, consultations, and direction for numerous retail products licensing the For Dummies brand
Managed internal designers, production artists, and freelancers; assigning, prioritizing, and managing over 300 projects/month
Reviewed and approved all graphics and copy material from design stage through production including maintaining relationships with external agencies and vendors
Portfolio
3rd Edition of the world's most popular LinkedIn book. Completely revised and updated.Many LinkedIn books focus solely on creating a killer LinkedIn profile. But LinkedIn is not a passive sport. You can't just sit around waiting for people to find your awesome... read more
A detailed guide to monitoring customers online—and then delivering exactly what they want, when they want itEvery marketer’s dream is to overhear what customers say about their company and discover their future purchasing plans. With Chatter Marketing, Neil R... read more
Covering every aspect of launching, building, and maintaining a successful speaking career, Paid to Speak is a must-read for professional speakers—whether keynote speaker, motivator, coach, trainer, facilitator, or consultant—as well as those aspiring to a spe... read more
Take your Excel formulas to the next level with this updated reference John Walkenbach's name is synonymous with excellence in computer books that decipher complex technical topics. Known as "Mr. Spreadsheet," Walkenbach provides you with clear explanations on... read more
While digital technology has made acceptable photos easy to achieve, this book is about taking exceptional photos that preserve the essence of childhood.You?ll learn to trust your instincts and your own unique vision and discover how to create beautiful photog... read more
Your Nikon D90 digital camera offers professional-quality features like 11-point autofocus, Live View, and the ability to shoot HD video. Take full advantage of every feature with Nikon D90 For Dummies! This fun and easy guide helps you understand and use all ... read more
A full-color guide to all the bells and whistles in your new Canon 60D If you own a Canon 60D, you?ve got a camera for advanced amateurs and one that?s very close to professional-level equipment. Now it?s time to make sure you get the very most out of all that... read more
