Daniel Wikey

Daniel Wikey – Publicist

Digital-savvy book publicist + marketer with a crush on pop culture, lifestyle + cookbooks. 6 New York Times bestsellers under my belt.


I'm a book marketer and publicist well-versed in social media strategy, brand partnerships, digital advertising, event planning, and media relations. I have years of experience working on titles in the lifestyle, art, home, design, gift, humor, politics, and pop culture space, including The Life-Changing Magic of Tidying Up (Marie Kondo), Women in Science (Rachel Ignotofsky) and How to Break Up with Your Phone (Catherine Price).
Art Career Guides Children’s Non-Fiction Comics Non-Fiction Cooking, Food, Wine, & Spirits Design Fashion & Textiles Self-Help & Self-Improvement Travel
  • Certificate in Digital Marketing (General Assembly)

Work experience

Penguin Random House

Oct, 2013 — Present

• Manage marketing campaigns for food, lifestyle, and pop culture titles: create social media timelines for each title, brainstorm branding strategy, plan print / digital ad campaigns, facilitate sponsorships with brand/media partners.
• Manage publicity for lifestyle and pop culture titles: write press releases/pitch letters, send review copies, and liaise with short- and long-lead media (print, online, radio, and TV). Major campaigns I managed include New York Times best sellers The Life-Changing Magic of Tidying Up and Spark Joy (Marie Kondo), Deep Dark Fears (Fran Krause), How to Get Dressed (Alison Freer) and Women in Science (Rachel Ignotofsky).
• Co-manage the company's social media accounts, growing Ten Speed's social following.


NEW YORK TIMES BESTSELLER • There’s decorating, and then there’s organizing. From the Instagram-sensation home experts (with a serious fan club that includes Reese Witherspoon, Gwyneth Paltrow, and Mindy Kaling), here is an accessible, room-by-room guide to es... read more
Packed with tested strategies and practical tips, this book is the essential, life-changing guide for everyone who owns a smartphone. Is your phone the first thing you reach for in the morning and the last thing you touch before bed? Do you frequently pick it ... read more
Women in Science

Rachel Ignotofsky

It’s a scientific fact: Women rock! A charmingly illustrated and educational book, New York Times best seller Women in Science highlights the contributions of fifty notable women to the fields of science, technology, engineering, and mathematics (STEM) from th... read more
This #1 New York Times best-selling guide to decluttering your home from Japanese cleaning consultant Marie Kondo takes readers step-by-step through her revolutionary KonMari Method for simplifying, organizing, and storing.Despite constant efforts to declutter... read more
In My Kitchen

Deborah Madison

From the foremost authority on vegetarian cooking and one of the most trusted voices in food comes a carefully curated and updated collection of 100 favorite and most inspired recipes, reflecting how Deborah Madison loves to cook now.Deborah Madison's newest b... read more
Tartine All Day

Elisabeth Prueitt

An all-purpose, comprehensive cookbook with 200 recipes for the whole-foods way people want to eat and bake at home today, from James Beard Award-winning and best-selling author Elisabeth Prueitt, cofounder of San Francisco's acclaimed Tartine Bakery.Tartine A... read more
Food52 Genius Recipes

Kristen Miglore

There are good recipes and there are great ones—and then, there are genius recipes. Genius recipes surprise us and make us rethink the way we cook. They might involve an unexpectedly simple technique, debunk a kitchen myth, or apply a familiar ingredient in a ... read more
Lost in Translation

Ella Frances Sanders

An artistic collection of more than 50 drawings featuring unique, funny, and poignant foreign words that have no direct translation into English. Did you know that the Japanese language has a word to express the way sunlight filters through the leaves of trees... read more
The Blender Girl

Tess Masters

ABOUT THIS BOOK...The debut cookbook from the powerhouse blogger behind theblendergirl.com, featuring 100 gluten-free, vegan recipes for smoothies, meals, and more made quickly and easily in a blender.What’s your perfect blend? On her wildly popular recipe blo... read more
Far Afield

Shane Mitchell

An extraordinarily photographed culinary travel book featuring profiles of the stewards of the world's traditional foodways—farming, fishing, and herding methods—along with 40 recipes. James Beard Award-winning journalist Shane Mitchell and photographer James ... read more
A guide to creating vegan versions of pantry staples--from dairy and meat substitutes such as vegan yogurt, mayo, bacon, and cheese, to dressings, sauces, cookies, and more. Kitchen crafters know the pleasure of making their own staples and specialty foods, wh... read more
The Curated Closet

Anuschka Rees

Is your closet jam-packed and yet you have absolutely nothing to wear? Can you describe your personal style in one sentence? If someone grabbed a random piece from your closet right now, how likely is it that it would be something you love and wear regularly? ... read more
An interactive journal that serves as a joyful, inspirational guide to building the life you've always dreamed of, using the principles and creative process of an award-winning product designer. Life, just like a design problem, is full of constraints -- time,... read more
From the #1 New York Times best-selling author and lifestyle/cleaning guru Marie Kondo, this graphic novelization brings Kondo's life-changing tidying method to life with the fun, quirky story of a woman who transforms her home, work, and love life using Kondo... read more
Spark Joy

Marie Kondo

Japanese decluttering guru Marie Kondo’s The Life-Changing Magic of Tidying Up has revolutionized homes—and lives—across the world. Now, Kondo presents an illustrated guide to her acclaimed KonMari Method, with step-by-step folding illustrations for everything... read more

Daniel has 1 review





Cianna S.

Cianna S.

Feb, 2018

Working with Daniel was really great. He was easy to talk with and took time to understand my project to get the best targeted PR outreach list together. I definitely recommend working with him.

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