Daniel Wikey

Daniel Wikey - Publicist

San Francisco, United States

Digital-savvy book publicist + marketer with a crush on pop culture, lifestyle + cookbooks. 6 New York Times bestsellers under my belt.

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Overview

Reviews (1)
I'm a book marketer and publicist well-versed in social media strategy, brand partnerships, digital advertising, event planning, and media relations. I have years of experience working on titles in the lifestyle, art, home, design, gift, humor, politics, and pop culture space, including The Life-Changing Magic of Tidying Up (Marie Kondo), Women in Science (Rachel Ignotofsky) and How to Break Up with Your Phone (Catherine Price).
Services
Humanities & Social Sciences
Art
Non-Fiction
Career Guides
Children's - Non-fiction
Comics (non fiction)
Cooking & Food Wine & Spirits
Design
Fashion & Textiles
Self-help & Self-improvement
Travel

Certifications

  • Certificate in Digital Marketing (General Assembly)

Work experience

Marketing and Publicity Manager, Ten Speed Press

Penguin Random House
October, 2013 – Present (about 6 years)

• Manage marketing campaigns for food, lifestyle, and pop culture titles: create social media timelines for each title, brainstorm branding strategy, plan print / digital ad campaigns, facilitate sponsorships with brand/media partners.
• Manage publicity for lifestyle and pop culture titles: write press releases/pitch letters, send review copies, and liaise with short- and long-lead media (print, online, radio, and TV). Major campaigns I managed include New York Times best sellers The Life-Changing Magic of Tidying Up and Spark Joy (Marie Kondo), Deep Dark Fears (Fran Krause), How to Get Dressed (Alison Freer) and Women in Science (Rachel Ignotofsky).
• Co-manage the company's social media accounts, growing Ten Speed's social following.

Portfolio (15 selected works)

The Life-Changing Magic of Tidying Up

Marie Kondo

This #1 New York Times best-selling guide to decluttering your home from Japanese cleaning consultant Marie Kondo takes readers step-by-step through her revolutionary KonMari Method for simplifying, organizing, and storing.Despite constant efforts to declutter your home, do papers still accumulate like snowdrifts and clothes pile up like a tangled mess of noodles?Japanese cleaning consultant M... read more

This #1 New York Times best-selling guide to decluttering your home from Japanese cleaning consultant Marie Kondo takes readers step-by-step through her revolutionary KonMari Method for simplifying, organizing, and storing.Despite constant efforts to declutter your home, do papers still accumulate like snowdrifts and clothes pile up like a tangled mess of noodles?Japanese cleaning consultant M... read more

Women in Science

Rachel Ignotofsky

It’s a scientific fact: Women rock! A charmingly illustrated and educational book, New York Times best seller Women in Science highlights the contributions of fifty notable women to the fields of science, technology, engineering, and mathematics (STEM) from the ancient to the modern world. Full of striking, singular art, this fascinating collection also contains infographics about relevant top... read more

It’s a scientific fact: Women rock! A charmingly illustrated and educational book, New York Times best seller Women in Science highlights the contributions of fifty notable women to the fields of science, technology, engineering, and mathematics (STEM) from the ancient to the modern world. Full of striking, singular art, this fascinating collection also contains infographics about relevant top... read more

How to Break Up with Your Phone: The 30-Day Plan to Take Back Your Life

Catherine Price

Packed with tested strategies and practical tips, this book is the essential, life-changing guide for everyone who owns a smartphone. Is your phone the first thing you reach for in the morning and the last thing you touch before bed? Do you frequently pick it up “just to check,” only to look up forty-five minutes later wondering where the time has gone? Do you say you want to spend less time o... read more

Packed with tested strategies and practical tips, this book is the essential, life-changing guide for everyone who owns a smartphone. Is your phone the first thing you reach for in the morning and the last thing you touch before bed? Do you frequently pick it up “just to check,” only to look up forty-five minutes later wondering where the time has gone? Do you say you want to spend less time o... read more

The Home Edit: A Guide to Organizing and Realizing Your House Goals (Includes Refrigerator Labels)

Clea Shearer, Joanna Teplin

NEW YORK TIMES BESTSELLER • There’s decorating, and then there’s organizing. From the Instagram-sensation home experts (with a serious fan club that includes Reese Witherspoon, Gwyneth Paltrow, and Mindy Kaling), here is an accessible, room-by-room guide to establishing new order in your home.Believe this: every single space in your house has the potential to function efficiently and look grea... read more

NEW YORK TIMES BESTSELLER • There’s decorating, and then there’s organizing. From the Instagram-sensation home experts (with a serious fan club that includes Reese Witherspoon, Gwyneth Paltrow, and Mindy Kaling), here is an accessible, room-by-room guide to establishing new order in your home.Believe this: every single space in your house has the potential to function efficiently and look grea... read more

Spark Joy

Marie Kondo

Japanese decluttering guru Marie Kondo’s The Life-Changing Magic of Tidying Up has revolutionized homes—and lives—across the world. Now, Kondo presents an illustrated guide to her acclaimed KonMari Method, with step-by-step folding illustrations for everything from shirts to socks, plus drawings of perfectly organized drawers and closets. She also provides advice on frequently asked questions,... read more

Japanese decluttering guru Marie Kondo’s The Life-Changing Magic of Tidying Up has revolutionized homes—and lives—across the world. Now, Kondo presents an illustrated guide to her acclaimed KonMari Method, with step-by-step folding illustrations for everything from shirts to socks, plus drawings of perfectly organized drawers and closets. She also provides advice on frequently asked questions,... read more

The Life-Changing Manga of Tidying Up

Marie Kondo

From the #1 New York Times best-selling author and lifestyle/cleaning guru Marie Kondo, this graphic novelization brings Kondo's life-changing tidying method to life with the fun, quirky story of a woman who transforms her home, work, and love life using Kondo's advice and inspiration.Marie Kondo presents the fictional story of Chiaki, a young woman in Tokyo who struggles with a cluttered apar... read more

From the #1 New York Times best-selling author and lifestyle/cleaning guru Marie Kondo, this graphic novelization brings Kondo's life-changing tidying method to life with the fun, quirky story of a woman who transforms her home, work, and love life using Kondo's advice and inspiration.Marie Kondo presents the fictional story of Chiaki, a young woman in Tokyo who struggles with a cluttered apar... read more

Design the Life You Love

Ayse Birsel

An interactive journal that serves as a joyful, inspirational guide to building the life you've always dreamed of, using the principles and creative process of an award-winning product designer. Life, just like a design problem, is full of constraints -- time, money, age, location, and circumstances. You can’t have everything, so you have to be creative to make what you want and what you need ... read more

An interactive journal that serves as a joyful, inspirational guide to building the life you've always dreamed of, using the principles and creative process of an award-winning product designer. Life, just like a design problem, is full of constraints -- time, money, age, location, and circumstances. You can’t have everything, so you have to be creative to make what you want and what you need ... read more

The Curated Closet

Anuschka Rees

Is your closet jam-packed and yet you have absolutely nothing to wear? Can you describe your personal style in one sentence? If someone grabbed a random piece from your closet right now, how likely is it that it would be something you love and wear regularly? With so many style and shopping options, it can be difficult to create a streamlined closet of pieces that can be worn easily and confid... read more

Is your closet jam-packed and yet you have absolutely nothing to wear? Can you describe your personal style in one sentence? If someone grabbed a random piece from your closet right now, how likely is it that it would be something you love and wear regularly? With so many style and shopping options, it can be difficult to create a streamlined closet of pieces that can be worn easily and confid... read more

The Homemade Vegan Pantry

Miyoko Schinner

A guide to creating vegan versions of pantry staples--from dairy and meat substitutes such as vegan yogurt, mayo, bacon, and cheese, to dressings, sauces, cookies, and more. Kitchen crafters know the pleasure of making their own staples and specialty foods, whether it's cultured sour cream or a stellar soup stock. It's a fresher, healthier, more natural approach to eating and living. Now vegan... read more

A guide to creating vegan versions of pantry staples--from dairy and meat substitutes such as vegan yogurt, mayo, bacon, and cheese, to dressings, sauces, cookies, and more. Kitchen crafters know the pleasure of making their own staples and specialty foods, whether it's cultured sour cream or a stellar soup stock. It's a fresher, healthier, more natural approach to eating and living. Now vegan... read more

Far Afield

Shane Mitchell

An extraordinarily photographed culinary travel book featuring profiles of the stewards of the world's traditional foodways—farming, fishing, and herding methods—along with 40 recipes. James Beard Award-winning journalist Shane Mitchell and photographer James Fisher have traveled the world on assignment for food and travel publications such as Travel + Leisure and Saveur. Along the way, they h... read more

An extraordinarily photographed culinary travel book featuring profiles of the stewards of the world's traditional foodways—farming, fishing, and herding methods—along with 40 recipes. James Beard Award-winning journalist Shane Mitchell and photographer James Fisher have traveled the world on assignment for food and travel publications such as Travel + Leisure and Saveur. Along the way, they h... read more

The Blender Girl

Tess Masters

ABOUT THIS BOOK...The debut cookbook from the powerhouse blogger behind theblendergirl.com, featuring 100 gluten-free, vegan recipes for smoothies, meals, and more made quickly and easily in a blender.What’s your perfect blend? On her wildly popular recipe blog, Tess Masters—aka, The Blender Girl—shares easy plant-based recipes that anyone can whip up fast in a blender. Tess’s lively, down-to-... read more

ABOUT THIS BOOK...The debut cookbook from the powerhouse blogger behind theblendergirl.com, featuring 100 gluten-free, vegan recipes for smoothies, meals, and more made quickly and easily in a blender.What’s your perfect blend? On her wildly popular recipe blog, Tess Masters—aka, The Blender Girl—shares easy plant-based recipes that anyone can whip up fast in a blender. Tess’s lively, down-to-... read more

Lost in Translation

Ella Frances Sanders

An artistic collection of more than 50 drawings featuring unique, funny, and poignant foreign words that have no direct translation into English. Did you know that the Japanese language has a word to express the way sunlight filters through the leaves of trees? Or that there’s a Finnish word for the distance a reindeer can travel before needing to rest? Lost in Translation brings to life more ... read more

An artistic collection of more than 50 drawings featuring unique, funny, and poignant foreign words that have no direct translation into English. Did you know that the Japanese language has a word to express the way sunlight filters through the leaves of trees? Or that there’s a Finnish word for the distance a reindeer can travel before needing to rest? Lost in Translation brings to life more ... read more

Food52 Genius Recipes

Kristen Miglore

There are good recipes and there are great ones—and then, there are genius recipes. Genius recipes surprise us and make us rethink the way we cook. They might involve an unexpectedly simple technique, debunk a kitchen myth, or apply a familiar ingredient in a new way. They’re handed down by luminaries of the food world and become their legacies. And, once we’ve folded them into our repertoires... read more

There are good recipes and there are great ones—and then, there are genius recipes. Genius recipes surprise us and make us rethink the way we cook. They might involve an unexpectedly simple technique, debunk a kitchen myth, or apply a familiar ingredient in a new way. They’re handed down by luminaries of the food world and become their legacies. And, once we’ve folded them into our repertoires... read more

Tartine All Day

Elisabeth Prueitt

An all-purpose, comprehensive cookbook with 200 recipes for the whole-foods way people want to eat and bake at home today, from James Beard Award-winning and best-selling author Elisabeth Prueitt, cofounder of San Francisco's acclaimed Tartine Bakery.Tartine All Day is Tartine cofounder Elisabeth Prueitt’s gift to home cooks everywhere who crave an all-in-one repertoire of wholesome, straight-... read more

An all-purpose, comprehensive cookbook with 200 recipes for the whole-foods way people want to eat and bake at home today, from James Beard Award-winning and best-selling author Elisabeth Prueitt, cofounder of San Francisco's acclaimed Tartine Bakery.Tartine All Day is Tartine cofounder Elisabeth Prueitt’s gift to home cooks everywhere who crave an all-in-one repertoire of wholesome, straight-... read more

In My Kitchen

Deborah Madison

From the foremost authority on vegetarian cooking and one of the most trusted voices in food comes a carefully curated and updated collection of 100 favorite and most inspired recipes, reflecting how Deborah Madison loves to cook now.Deborah Madison's newest book shares 100 beloved and innovative recipes from her vast repertoire, all pared down to the key ingredients needed to achieve deliciou... read more

From the foremost authority on vegetarian cooking and one of the most trusted voices in food comes a carefully curated and updated collection of 100 favorite and most inspired recipes, reflecting how Deborah Madison loves to cook now.Deborah Madison's newest book shares 100 beloved and innovative recipes from her vast repertoire, all pared down to the key ingredients needed to achieve deliciou... read more

Daniel has 1 review

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Cianna Stewart
Working with Daniel was really great. He was easy to talk with and took time to understand my project to get the best targeted PR outreach list together. I definitely recommend working with him.

Cianna Stewart, February 2018

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