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Daniel Wikey

Daniel Wikey - Publicist

San Francisco, United States

Digital-savvy book publicist + marketer with a crush on pop culture, lifestyle + cookbooks. 6 New York Times bestsellers under my belt.

Overview

I'm a book marketer and publicist well-versed in social media strategy, brand partnerships, digital advertising, event planning, and media relations. I have years of experience working on titles in the lifestyle, art, home, design, gift, humor, politics, and pop culture space, including The Life-Changing Magic of Tidying Up (Marie Kondo), Women in Science (Rachel Ignotofsky) and Design the Life You Love (Ayse Birsel).

Services
Non-Fiction
Art Career Guides Children's Books (Non-Fiction) Comics (non fiction) Cooking & Food Wine & Spirits Design Fashion & Textiles Self-help & Self-improvement Travel

Certifications

  • Certificate in Digital Marketing (General Assembly)

Work experience

Marketing and Publicity Manager, Ten Speed Press

Penguin Random House
October, 2013 – Present (about 4 years)

• Manage marketing campaigns for food, lifestyle, and pop culture titles: create social media timelines for each title, brainstorm branding strategy, plan print / digital ad campaigns, facilitate sponsorships with brand/media partners.
• Manage publicity for lifestyle and pop culture titles: write press releases/pitch letters, send review copies, and liaise with short- and long-lead media (print, online, radio, and TV). Major campaigns I managed include New York Times best sellers The Life-Changing Magic of Tidying Up and Spark Joy (Marie Kondo), Deep Dark Fears (Fran Krause), How to Get Dressed (Alison Freer) and Women in Science (Rachel Ignotofsky).
• Co-manage the company's social media accounts, growing Ten Speed's social following.

Portfolio (19 selected works)

The Life-Changing Magic of Tidying Up

Marie Kondo

This #1 New York Times best-selling guide to decluttering your home from Japanese cleaning consultant Marie Kondo takes readers step-by-step through her revolutionary KonMari Method for simplifying, organizing, and storing.Despite constant efforts to declutter your home, do papers still accumulate like snowdrifts and clothes pile up like a tangled mess of noodles?Japanese cleaning consultant M... read more

This #1 New York Times best-selling guide to decluttering your home from Japanese cleaning consultant Marie Kondo takes readers step-by-step through her revolutionary KonMari Method for simplifying, organizing, and storing.Despite constant efforts to declutter your home, do papers still accumulate like snowdrifts and clothes pile up like a tangled mess of noodles?Japanese cleaning consultant M... read more

Women in Science

Rachel Ignotofsky

It’s a scientific fact: Women rock! A charmingly illustrated and educational book, New York Times best seller Women in Science highlights the contributions of fifty notable women to the fields of science, technology, engineering, and mathematics (STEM) from the ancient to the modern world. Full of striking, singular art, this fascinating collection also contains infographics about relevant top... read more

It’s a scientific fact: Women rock! A charmingly illustrated and educational book, New York Times best seller Women in Science highlights the contributions of fifty notable women to the fields of science, technology, engineering, and mathematics (STEM) from the ancient to the modern world. Full of striking, singular art, this fascinating collection also contains infographics about relevant top... read more

How to Get Dressed

Alison Freer

Costume designer Alison Freer’s styling kit is a magical bag of tricks, built to solve every single wardrobe malfunction on earth. TV and film productions wait for nothing, so her solutions have to work fast. In How to Get Dressed, Alison distills her secrets into a fun, comprehensive style guide focused on rethinking your wardrobe like a fashion expert and making what’s in your closet work fo... read more

Costume designer Alison Freer’s styling kit is a magical bag of tricks, built to solve every single wardrobe malfunction on earth. TV and film productions wait for nothing, so her solutions have to work fast. In How to Get Dressed, Alison distills her secrets into a fun, comprehensive style guide focused on rethinking your wardrobe like a fashion expert and making what’s in your closet work fo... read more

The Negroni

Gary Regan

A history of one of the world's most iconic cocktails--originally an Italian aperitivo, but now a staple of craft bar programs everywhere--with 60 recipes for variations and contemporary updates. The Negroni is one of the simplest and most elegant drink formulas around: combine one part gin, one part sweet vermouth, and one part Campari, then stir and serve over ice. This bitter, sweet, and sm... read more

A history of one of the world's most iconic cocktails--originally an Italian aperitivo, but now a staple of craft bar programs everywhere--with 60 recipes for variations and contemporary updates. The Negroni is one of the simplest and most elegant drink formulas around: combine one part gin, one part sweet vermouth, and one part Campari, then stir and serve over ice. This bitter, sweet, and sm... read more

Food52 Genius Recipes

Kristen Miglore

There are good recipes and there are great ones—and then, there are genius recipes. Genius recipes surprise us and make us rethink the way we cook. They might involve an unexpectedly simple technique, debunk a kitchen myth, or apply a familiar ingredient in a new way. They’re handed down by luminaries of the food world and become their legacies. And, once we’ve folded them into our repertoires... read more

There are good recipes and there are great ones—and then, there are genius recipes. Genius recipes surprise us and make us rethink the way we cook. They might involve an unexpectedly simple technique, debunk a kitchen myth, or apply a familiar ingredient in a new way. They’re handed down by luminaries of the food world and become their legacies. And, once we’ve folded them into our repertoires... read more

Tartine All Day

Elisabeth Prueitt

An all-purpose, comprehensive cookbook with 200 recipes for the whole-foods way people want to eat and bake at home today, from James Beard Award-winning and best-selling author Elisabeth Prueitt, cofounder of San Francisco's acclaimed Tartine Bakery.Tartine All Day is Tartine cofounder Elisabeth Prueitt’s gift to home cooks everywhere who crave an all-in-one repertoire of wholesome, straight-... read more

An all-purpose, comprehensive cookbook with 200 recipes for the whole-foods way people want to eat and bake at home today, from James Beard Award-winning and best-selling author Elisabeth Prueitt, cofounder of San Francisco's acclaimed Tartine Bakery.Tartine All Day is Tartine cofounder Elisabeth Prueitt’s gift to home cooks everywhere who crave an all-in-one repertoire of wholesome, straight-... read more

In My Kitchen

Deborah Madison

From the foremost authority on vegetarian cooking and one of the most trusted voices in food comes a carefully curated and updated collection of 100 favorite and most inspired recipes, reflecting how Deborah Madison loves to cook now.Deborah Madison's newest book shares 100 beloved and innovative recipes from her vast repertoire, all pared down to the key ingredients needed to achieve deliciou... read more

From the foremost authority on vegetarian cooking and one of the most trusted voices in food comes a carefully curated and updated collection of 100 favorite and most inspired recipes, reflecting how Deborah Madison loves to cook now.Deborah Madison's newest book shares 100 beloved and innovative recipes from her vast repertoire, all pared down to the key ingredients needed to achieve deliciou... read more

Spark Joy

Marie Kondo

Japanese decluttering guru Marie Kondo’s The Life-Changing Magic of Tidying Up has revolutionized homes—and lives—across the world. Now, Kondo presents an illustrated guide to her acclaimed KonMari Method, with step-by-step folding illustrations for everything from shirts to socks, plus drawings of perfectly organized drawers and closets. She also provides advice on frequently asked questions,... read more

Japanese decluttering guru Marie Kondo’s The Life-Changing Magic of Tidying Up has revolutionized homes—and lives—across the world. Now, Kondo presents an illustrated guide to her acclaimed KonMari Method, with step-by-step folding illustrations for everything from shirts to socks, plus drawings of perfectly organized drawers and closets. She also provides advice on frequently asked questions,... read more

The Life-Changing Manga of Tidying Up

Marie Kondo

From the #1 New York Times best-selling author and lifestyle/cleaning guru Marie Kondo, this graphic novelization brings Kondo's life-changing tidying method to life with the fun, quirky story of a woman who transforms her home, work, and love life using Kondo's advice and inspiration.Marie Kondo presents the fictional story of Chiaki, a young woman in Tokyo who struggles with a cluttered apar... read more

From the #1 New York Times best-selling author and lifestyle/cleaning guru Marie Kondo, this graphic novelization brings Kondo's life-changing tidying method to life with the fun, quirky story of a woman who transforms her home, work, and love life using Kondo's advice and inspiration.Marie Kondo presents the fictional story of Chiaki, a young woman in Tokyo who struggles with a cluttered apar... read more

Women in Sports

Rachel Ignotofsky

Illustrated profiles of fifty pioneering female athletes, from the author of the New York Times bestseller Women in Science. Women for the win!A richly illustrated and inspiring book, Women in Sports highlights the achievements and stories of fifty notable women athletes from the 1800s to today, including trailblazers, Olympians, and record-breakers in more than forty sports. The athletes feat... read more

Illustrated profiles of fifty pioneering female athletes, from the author of the New York Times bestseller Women in Science. Women for the win!A richly illustrated and inspiring book, Women in Sports highlights the achievements and stories of fifty notable women athletes from the 1800s to today, including trailblazers, Olympians, and record-breakers in more than forty sports. The athletes feat... read more

Design the Life You Love

Ayse Birsel

An interactive journal that serves as a joyful, inspirational guide to building the life you've always dreamed of, using the principles and creative process of an award-winning product designer. Life, just like a design problem, is full of constraints -- time, money, age, location, and circumstances. You can’t have everything, so you have to be creative to make what you want and what you need ... read more

An interactive journal that serves as a joyful, inspirational guide to building the life you've always dreamed of, using the principles and creative process of an award-winning product designer. Life, just like a design problem, is full of constraints -- time, money, age, location, and circumstances. You can’t have everything, so you have to be creative to make what you want and what you need ... read more

Deep Dark Fears

Fran Krause

A devilishly funny collection of comics that explores our most gruesome, hilarious, and bizare fears - and the dangers lurking around every corner.We all have strange, irrational fears—from seeing ghosts in the bedroom mirror to being sucked into a mall escalator or finding yourself miles below the ocean's surface on the deck of a sunken ship. In Deep Dark Fears, animator, illustrator, and car... read more

A devilishly funny collection of comics that explores our most gruesome, hilarious, and bizare fears - and the dangers lurking around every corner.We all have strange, irrational fears—from seeing ghosts in the bedroom mirror to being sucked into a mall escalator or finding yourself miles below the ocean's surface on the deck of a sunken ship. In Deep Dark Fears, animator, illustrator, and car... read more

Parenting Beyond Pink & Blue

Christia Spears Brown

A guide that helps parents focus on their children's unique strengths and inclinations rather than on gendered stereotypes to more effectively bring out the best in their individual children, for parents of infants to middle schoolers. Reliance on Gendered Stereotypes Negatively Impacts KidsStudies on gender and child development show that, on average, parents talk less to baby boys and are le... read more

A guide that helps parents focus on their children's unique strengths and inclinations rather than on gendered stereotypes to more effectively bring out the best in their individual children, for parents of infants to middle schoolers. Reliance on Gendered Stereotypes Negatively Impacts KidsStudies on gender and child development show that, on average, parents talk less to baby boys and are le... read more

The Curated Closet

Anuschka Rees

Is your closet jam-packed and yet you have absolutely nothing to wear? Can you describe your personal style in one sentence? If someone grabbed a random piece from your closet right now, how likely is it that it would be something you love and wear regularly? With so many style and shopping options, it can be difficult to create a streamlined closet of pieces that can be worn easily and confid... read more

Is your closet jam-packed and yet you have absolutely nothing to wear? Can you describe your personal style in one sentence? If someone grabbed a random piece from your closet right now, how likely is it that it would be something you love and wear regularly? With so many style and shopping options, it can be difficult to create a streamlined closet of pieces that can be worn easily and confid... read more

The Homemade Vegan Pantry

Miyoko Schinner

A guide to creating vegan versions of pantry staples--from dairy and meat substitutes such as vegan yogurt, mayo, bacon, and cheese, to dressings, sauces, cookies, and more. Kitchen crafters know the pleasure of making their own staples and specialty foods, whether it's cultured sour cream or a stellar soup stock. It's a fresher, healthier, more natural approach to eating and living. Now vegan... read more

A guide to creating vegan versions of pantry staples--from dairy and meat substitutes such as vegan yogurt, mayo, bacon, and cheese, to dressings, sauces, cookies, and more. Kitchen crafters know the pleasure of making their own staples and specialty foods, whether it's cultured sour cream or a stellar soup stock. It's a fresher, healthier, more natural approach to eating and living. Now vegan... read more

Far Afield

Shane Mitchell

An extraordinarily photographed culinary travel book featuring profiles of the stewards of the world's traditional foodways—farming, fishing, and herding methods—along with 40 recipes. James Beard Award-winning journalist Shane Mitchell and photographer James Fisher have traveled the world on assignment for food and travel publications such as Travel + Leisure and Saveur. Along the way, they h... read more

An extraordinarily photographed culinary travel book featuring profiles of the stewards of the world's traditional foodways—farming, fishing, and herding methods—along with 40 recipes. James Beard Award-winning journalist Shane Mitchell and photographer James Fisher have traveled the world on assignment for food and travel publications such as Travel + Leisure and Saveur. Along the way, they h... read more

The Blender Girl

Tess Masters

ABOUT THIS BOOK...The debut cookbook from the powerhouse blogger behind theblendergirl.com, featuring 100 gluten-free, vegan recipes for smoothies, meals, and more made quickly and easily in a blender.What’s your perfect blend? On her wildly popular recipe blog, Tess Masters—aka, The Blender Girl—shares easy plant-based recipes that anyone can whip up fast in a blender. Tess’s lively, down-to-... read more

ABOUT THIS BOOK...The debut cookbook from the powerhouse blogger behind theblendergirl.com, featuring 100 gluten-free, vegan recipes for smoothies, meals, and more made quickly and easily in a blender.What’s your perfect blend? On her wildly popular recipe blog, Tess Masters—aka, The Blender Girl—shares easy plant-based recipes that anyone can whip up fast in a blender. Tess’s lively, down-to-... read more

The United States of Absurdity

Dave Anthony, Gareth Reynolds

The creators of the podcast The Dollop present illustrated profiles of the weird, outrageous, NSFW, and downright absurd tales from American history that you weren't taught in school.The United States of Absurdity presents short, informative, and hilarious stories of the most outlandish (but true) people, events, and more from United States history. Comedians Dave Anthony and Gareth Reynolds c... read more

The creators of the podcast The Dollop present illustrated profiles of the weird, outrageous, NSFW, and downright absurd tales from American history that you weren't taught in school.The United States of Absurdity presents short, informative, and hilarious stories of the most outlandish (but true) people, events, and more from United States history. Comedians Dave Anthony and Gareth Reynolds c... read more

Lost in Translation

Ella Frances Sanders

An artistic collection of more than 50 drawings featuring unique, funny, and poignant foreign words that have no direct translation into English. Did you know that the Japanese language has a word to express the way sunlight filters through the leaves of trees? Or that there’s a Finnish word for the distance a reindeer can travel before needing to rest? Lost in Translation brings to life more ... read more

An artistic collection of more than 50 drawings featuring unique, funny, and poignant foreign words that have no direct translation into English. Did you know that the Japanese language has a word to express the way sunlight filters through the leaves of trees? Or that there’s a Finnish word for the distance a reindeer can travel before needing to rest? Lost in Translation brings to life more ... read more

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