Bestselling science journalist Daniel McNeill unravels the mysteries of the face by examining it from the anatomical, social, psychological, evolutionary, and artistic perspectives, creating a portrait as compelling as it is illuminating. "The Face" is a captivating discussion of that combinational of eyes, nose, mouth, cheeks, forehead, and chin that is the most visible window to our minds.
Imagine a technology so revolutionary that it gives computers the ability to make decisions more like human beings. Professor Lofti Zadeh masterminded "fuzzy logic"--a way of programming computers to "make decisions" bases on imprecise data and complex situations. In "Fuzzy Logic," Daniel McNeill and Paul Freiberger relate the compelling tale of this remarkable new technology, the genius who b... read more
Friedman and McNeill draw on recent research in evolutionary game theory and behavioral economics to explore the relationship between our moral codes and our market systems. They show how imbalance between morals and markets is at the root of the recent corporate scandals in the US as well as the global financial crisis the world continues to face.
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