Dani Lurie – Designer

**PLEASE READ: I tend to be booked up several months in advance. My next availability is after March 2026. Feel free to get in touch now about your project so that I can book you in for a future start date.**

Hi, I'm Dani! I've been art-directing and designing books and publications professionally since 2009. Children's books have been my speciality for nearly a decade, having worked for traditional publishing houses in both in-house and freelance roles.

I began my publishing career as an editor and art director of the cult UK lifestyle magazine Oh Comely (now called Oh), where I fell in love with working with illustration in editorial design. From there, I went to work as a designer and art director in the Children's department of Carlton Books (since bought by Welbeck, then Hachette). Being a co-edition publisher meant that the books I worked on have been translated into various languages and sold by many different imprints all over the world. I'm particularly proud of my work on the STEM Quest series and official Jurassic World AR books (childhood dream achieved).

I left my in-house designer role after a few years to move back to my home city in Australia, and have continued to work with publishers in the UK and Australia as a freelancer.

My design style is focused on balancing marketability with artistry. I want authors that I work with to have super-sellable book covers that catch their readers' eyes, whether the book is sitting on a store shelf or a thumbnail image on an online marketplace.

I also understand that books and stories are precious to their authors and my part in them, as a designer, often comes in after years of dreaming and hard work. With that, I offer patience, respect and as much guidance as I can offer from my years of experience in traditional and independent children's publishing.

Please note that the images in my gallery are intended to demonstrate my design skills and experience only. The images show books that I have worked on in a designer or art director capacity, and copyright © of the books and intellectual property licensed for those books remains with the legal copyright owner(s).