Christopher Reese – Editor

I help authors and publishers tell their stories well by crafting written work that is clear, concise, and compelling. Whether you're looking for a skilled writer for publications, an expert copywriter for marketing and sales promotion, an editor for a manuscript, or for expertise in content marketing, social media management or social media advertising, I can help you reach your goals and do the important things you don't have time for.

Drawing on 11 years of successful experience in the publishing industry, my services include:
- Written content for books and other publications
- Course materials and curriculum development
- Repurposing existing content for multichannel delivery
- Copywriting
- Manuscript development
- Developmental editing
- Substantive editing
- Copyediting
- Book/Author marketing
- Content marketing
- Book proposal evaluation
- Manuscript evaluation

Marketed 30-40 titles per year, including Lexham Press academic titles and Kirkdale Press trade titles.
• Helped increase Lexham revenue by 55 percent compared to the previous year.
• Created a content marketing campaign that resulted in 12,000 new email subscribers.
• Redesigned the Lexham blog and oversaw content and scheduling.
• Ran Facebook and Amazon ads that produced engagement, link clicks, and increased sales.
• Supervised Lexham and Kirkdale social media accounts.
• Provided direction and feedback for book cover designs.
• Evaluated book proposals for content and market potential.

• Develop and implement effective marketing strategies for all B&H Academic titles, leading to highest textbook review copy requests since 2011.
• Manage B&H Academic blog and social media. Created Facebook, Google+, and YouTube accounts from scratch. In the past three years grew blog subscribers from zero to 10,000, email newsletter subscribers from 6,000 to 21,000+, Facebook followers from zero to 30,000+, Twitter followers from 900 to 7,900+, and YouTube views from zero to 14,500+.
• Coordinate the promotion and sale of academic products at academic and pastoral conferences, including ETS annual and regional meetings, T4G, Gospel Coalition, Shepherds’, and Bethlehem.
• Oversee and maintain annual academic marketing budget.
• Oversee design and development of academic catalogs.
• Maintain and grow academic databases and coordinate direct-marketing initiatives.
• Serve on academic acquisitions team, evaluating proposals for potential publication.
• Oversee creation of ancillary materials for academic textbooks.
• Supervised redesign of academic blog and website for improved user experience, functionality, and aesthetics.
• Worked with sales team to bring titles to EBSCO and Ebrary platforms for the first time.
• Significantly increased new title sales through online promotions.

• Oversaw acquisitions and strategic direction for a publishing line with a total annual revenue of $2.3M; identified target-rich environments from which to network with new authors (e.g., meetings of the Evangelical Theological Society).
• Acquired/managed 12 new titles annually, including Loving God with Your Mind: Essays in Honor of J. P. Moreland (eds. Paul Gould and Richard Davis); The Soul (J. P. Moreland); The Moody Bible Commentary; Questioning the Bible: 11 Major Challenges to the Bible’s Authority (Jonathan Morrow); The Psalms (eds. Andrew Schmutzer and David M. Howard Jr.); A Reasonable Response (William Lane Craig and Joe Gorra); John MacArthur Commentaries; Joy and Tears: The Emotional Life of the Christian (Gerald Peterman and Andrew Schmutzer); D. L. Moody: A Life (Kevin Belmonte); Privilege the Text: A Theological Hermeneutic for Preaching (Abraham Kuruvilla); After Acts: Exploring the Lives and Legends of the Apostles (Bryan Litfin); the Dictionary of Messianic Prophecy (Michael Rydelnik and Ed Blum); and Evidence for the Rapture: A Biblical Case for Pretribulationism (John F. Hart).
• Assessed a backlist of 300+ titles for potential repackaging opportunities.
• Developed and maintained the former “Bible Study for You” website (10,000+ views monthly) and Facebook page (29,000+ subscribers).
• Created team marketing budget with accountability for meeting frontlist sales goals; provided direct supervision to manager charged with developing marketing initiatives.
• Cultivated and nurtured author/publisher relationships including the writing/processing of contracts.
• Revised the Moody Handbook of Theology in partnership with the author; began revision plans for Theological Wordbook of the Old Testament.

• Directed the editorial process of updating/revising the New American Standard Bible (NASB) Ryrie Study Bible to the English Standard Version (ESV), including the addition of new text, formatting and graphics.
• Designed, implemented and managed “Inside Pages,” Moody Publishers’ first official blog.
• Prepared, refined and improved manuscripts in preparation for publication; collaborated with the editorial team to develop and establish a set of internal style guidelines for manuscripts.
• Edited academic/reference works including: Moody Bible Commentary, Daniel and Revelation commentaries and Christ’s Prophetic Plans: A Futuristic Premillennial Primer.
• Partnered with multiple authors in guiding and shaping content, organization, grammar and style.
• Interacted with customers relating to the biblical and theological content of the company’s books.