Former Director of Publicity for Oxford University Press; Associate Director of Publicity at Basic Book; Director of Publicity at Princeton University Press with 25+ years of experience promoting serious non-fiction titles for general readers of science, economics/finance/business, history, politics/public policy, education, art, religion & philosophy, sports, mathematics, literature and criticism, health/medical/psych and various other disciplines; promotion of scholarly journals and their content; promotion of wide range of scholarly online platforms. Supervisory and management of social media platforms (blog, FB, Twitter, Tumblr, et al) and team.
Publicity veteran with 25+ years of experience promoting serious non-fiction titles for general readers of science, economics/finance/business, history, politics/public policy, education, art, religion & philosophy, sports, mathematics, literature and criticism, health/medical/psych and various other disciplines; promotion of scholarly journals and their content; promotion of wide range of scholarly online platforms. Supervisory and management of social media platforms (blog, FB, Twitter, Tumbler, et al) and team. Experience managing large staff, budgeting, strategic planning, book proposal evaluation in addition to all aspects of promoting specific titles and authors.
Directed staff of 11 on managing campaigns for 200+ titles a year (two seasons), designed and directed program for promoting lead articles in select journals; developed a publicity program for online products ~20 to date. Mentor junior staff, pitch seasonal lists for four imprints to national media in print, radio, TV. Book lectures/events at museums, libraries, institutions, think tanks and bookstores. Specialized knowledge in science, economics, public policy/political science and history campaigns. Work closely with Marketing/Sales/Editorial departments to coordinate efforts to maximize sales and manage author expectation.
Evaluate and promote lead articles for Oxford owned, and/or distributed scholarly journals; Advise scholarly societies and journal editorial teams re scope and possibility re article promotion, coordinate with marketing colleagues re journal and article promotional strategies; Advise journal marketing and in-house editorial teams re publicity strategy and possibilities for new journal acquisition bids.
Collaborate with online marketing and editorial teams to promote 20+ online platforms to institutional customers and academic end-user markets.
Experience implementing and fostering social media strategy and platforms including blogs, Twitter, Facebook, Tumblr and various other social media platforms to promote corporate initiatives and scholarly content.
Assist Publicity Director in planning and managing campaigns for 150+ titles a year (three seasons). Mentor junior staff, pitch seasonal lists for four imprints to national media in print, radio, TV. Book lectures/events at museums, libraries, institutions, think tanks and bookstores. Specialized knowledge in science, business/economics, public policy/political science and history campaigns. Work closely with Marketing/Sales/Editorial departments to coordinate efforts to maximize sales and manage author expectation.
Managed Staff of five publicists, interns, freelancers, and $450,000 budget. Oversaw campaigns for 200+ titles per season: approx. 30 trade titles, 30+ trade paperbacks, and scholarly monographs. Coordinated efforts with Sales, Marketing, and Editorial departments to identify strategies for promotion and maximum sales potential. Met with and pitched lists to book review editors, reporters, producers and event planners to secure placement and attention for key authors and campaigns. Reviewed proposals and made recommendations regarding publicity potential, publishing profile, participated in strategic planning for Press initiatives, coordinated and managed European publicity efforts. Served as spokesman for the Press on all media queries regarding PUP business.
Managed campaigns for 30+ trade titles from start to finish. Reviewed proposals and made recommendations regarding publishing profile and publicity potential. Primarily responsible for trade science, including physics, cosmology & astronomy, mathematics, environmental/ecological studies, and biology titles. Experience with minority studies, human sexuality list, history, political science/public policy and jazz lists. Met with and maintained positive relationship with related media. Booked author tours, attended science conferences and conventions, and assisted the Director with running the department.
Other positions held: Publicist, Publicity Assistant, Exhibits Coordinator (responsible for coordinating 100+ convention exhibits per year)
Despite social and economic advances around the world, poverty and disease persist, exacerbated by the mounting challenges of climate change, natural disasters, political conflict, mass migration, and economic inequality. While governments commit to addressing these challenges, traditional public and philanthropic dollars are not enough. Here, innovative finance has shown a way forward: by bor... read more
Today, a scientific explanation is not meant to ascribe agency to natural phenomena: we would not say a rock falls because it seeks the center of the earth. Even for living things, in the natural sciences and often in the social sciences, the same is true. A modern botanist would not say that plants pursue sunlight. This has not always been the case, nor, perhaps, was it inevitable. Since the ... read more
In their upcoming book, Sustaining Capitalism: Bipartisan Solutions to Restore Trust & Prosperity, the Committee for Economic Development's Steve Odland and Joe Minarik lay out a clear plan for how business and policy leaders can generate prosperity for business and society now, all while making capitalism sustainable for generations to come.Making capitalism work for all Americans requires bo... read more
Unnecessary death rarely happens at the hands of doctors, but it does happen. Sometimes the cause is medical error. But sometimes the cause is politics. The issues underlying many medical catastrophes are numerous: a power struggle between providers, uncertainty over who’s in charge, hesitation to practice good medicine for fear of being fired, specialization run amok, part-time doctoring. Doc... read more
LONGLISTED FOR THE NATIONAL BOOK AWARD • A searing reassessment of U.S. military policy in the Middle East over the past four decades from retired army colonel and New York Times bestselling author Andrew J. Bacevich From the end of World War II until 1980, virtually no American soldiers were killed in action while serving in the Greater Middle East. Since 1990, virtually no American soldiers ... read more
A two-volume book in which Maurice Rajsfus, a French activist and former investigative journalist for Le Monde, shares his research and personal recollections in order to shed new light on France's role in the Holocaust. In the first volume, "Operation Yellow Star," Rajsfus meticulously analyzes archival documents, demonstrating the extent of police collaboration with the Vichy regime and how ... read more
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I am a public relations professional with a specialty in books. I work for publishers, often on university press non fiction. Consult free.
Communications professional with 10+ years international campaign management experience. Expert at shaping, and leading publicity campaigns