Betty Martinez

Betty Martinez - Designer

Norwalk, CT, USA

"The client is always right" is my motto. I am a designer with years of experience in creating visually effective communication materials.

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Overview

I can't even begin to express what a joy Betty was to work with. I have been working on my book for almost 5 years and we wanted the cover to be something special. Betty exceeded all of our expectations! She is both extremely talented and a very nice person - it was a lot of fun to work with her and I appreciate the patience she had with me as I tried to figure out what I wanted. I wholeheartedly recommend her - I am very grateful for the wonderful book cover and I will definitely be bringing her more work in the future.

Nancy Golden


BettyMar was a dream to work with. I liked her right off the bat so I ended the contest early so we could just work together with one on one, to complete the design with confidence. She's been amazing every step of the way; worked incredibly fast and sent me every adjustment without even a hint of irritation. She said, "It's your book, so we have to get it right," and took her time to teach me some aspects without me even having to ask. She simply recognized that I didn’t understand something in its entirety and offered clarification. This has been a beautiful experience around a project that I have worked so hard for, a novel 3 years in the making. THANK YOU BETTY!

Review by N.J. Simat

I have lots of experience designing and coming up with creative concepts for book covers for many different genres. My expert knowledge of Photoshop and Illustrator allows me to move fast and efficiently throughout the process. I am easy to work with and passionate about my work. This is what I love to do so I put everything into it. Hire me for a one-to-one project, save money and I will handle your project with professionalism and creativity.

Successful design is design that achieves the intended results. Toward this end, I use my creativity and technical abilities to articulate a solution that achieves the business goals and customers’ needs. I have successfully designed a broad range projects including banner ads, landing pages, websites, print ads, brochures, catalogs, logos and more.

Along with tenures at companies like Toys "R" Us and Scholastic, Inc. my experience spans a broad range of industries, including insurance, financial, consumer packaged goods and children’s products & education. Some client companies include: MetLife, Marriott, GE, HBO, Cadbury Schweppes, Georgia-Pacific, Beiersdorf, Pitney Bowes, Carter's, Weekly Reader and Benchmark Education.

I studied at Pratt Institute in NYC earning a Masters Degree in Communications Design.

Languages
English
Fiction
Action & Adventure
Classics
Coming of Age
Contemporary Fiction
Epic Fantasy
Historical Fiction
LGBTQ Fiction
Non-Fiction
Biographies & Memoirs

Certifications

  • Bachelors of Art
  • Masters in Science of Communications, Pratt Institute, Brooklyn NY

Awards

  • NM-AZ Book Awards-Best Cover

Work experience

Graphic Artist, Illustrator, Typographer

Self-employed
February, 2016 – Present (almost 6 years)

Specializing in book covers for all kinds of genres. Dedicated to make your book a success.

Please note, some samples shown here are covers I did for design competitions where I was a finalist. To see my published book covers go to the section with links to Amazon.

Art Director

Create & Associates, Inc / Armonk, NY
June, 2006 – May, 2012 (almost 6 years)

Created and developed multi-platform (print, online, social media) design solutions at this full service design
firm. Also was responsible for the acquisition and implementation of emerging technologies. Clients included:
Canon USA, Marriott, Tissot Watches, Fresco by Scotto on the Go, Caperberry Events and Boys & Girls Club of
Greenwich
Identity Design:
• Created brand identity and grand opening advertising/promotional campaign for Marriott’s
rebranded 80 West restaurant located in their Renaissance Westchester, NY hotel. This inviting new
upscale look helped to significantly increase the restaurant’s traffic.
Corporate Branding:
• Worked closely within Canon USA's existing corporate guidelines and style guides to create new
product campaigns in the digital scanner and printer groups.

Assistant Creative Director

Scholastic Corporation
July, 1998 – July, 2003 (about 5 years)

SCHOLASTIC CORPORATION / New York, NY / 1998 – 2003
Assistant Creative Director, Book Clubs Division
Managed design and production for the highest-grossing book clubs for Scholastic, the largest publisher and
distributor of children’s books. Supervised creative staff to deliver high volume of catalogs, print ads,
promotional materials, and worked with production group to ensure superior quality and cost effectiveness.

Portfolio (19 selected works)

Alien Neighbors

Golden, Nancy

Storms and Moxie

Cole, A.N.

Skids

Jeremy Houghton, Joseph H. Goldstein, Jeremy Houghton

Stolen Lives

Coldwell, Julia

Auguste Rodin

Rilke, Rainer Maria , Gass, William, Slager, Daniel

Khama

Gazemba, Stanley

Celebrating the Spirit of Christmas: Twelve Stories

Smith, Andy D, Smith, Paul Gerard

Betty has 4 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Bob Mayo
Betty was great to work with--professional, responsive, and quick to pick up and follow through on the cover concept I was looking for. The finished cover for my novel, "The Curious Case of Seaman Garber," is not only beautiful, it accurately portrays what the story is about. I couldn't be happier with Betty's work and would use her again in a heartbeat!

Bob Mayo, January 2022


Julia Coldwell
They were good to work with to create a design suitable for my book genre and expectations were met. Great result.

Julia Coldwell, January 2022


Bryan Saye
Betty was amazing! I came to her with little more than a vague notion of what I wanted. She took my directionless ideas and provided some really good options. Once we decided on which to go with, so never hesitated to continue to revise until we got it perfect (this despite my less-than-helpful feedback). She even pushed me to keep going when I felt like the cover was “good enough”. Now I have ...
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Bryan Saye, December 2021


Glenn Fisher
I am delighted with the cover design Betty created for me. She was very responsive to my requests and quickly came up with a working cover design for me to review. She solicited my input on her ideas and sought to ensure that I was happy with the end result. She was very flexible when it came to waiting on me for several items I needed to provide (cover measurement specifications, ISBN numbe...
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Glenn Fisher, December 2021

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