Betty Martinez

Betty Martinez – Designer

I specialize in Fantasy, Historical Fiction, and LGBTQIA+. I use a combination of AI-assisted artwork, stock, and my hand-made illustrations

Overview

As a designer of fantasy, LGBTQIA+, and historical fiction, my primary goal is to capture the essence of a world and its characters. I had the opportunity to apply the skills I gained while working at Toys R Us for ten years as the Art Director of Scholastic's young adult division, which is ranked sixth among the top publishers in the USA. My familiarity with the young market enabled me to become the Creative Director of a team of designers at Scholastic.


After completing my Master's in Communication Design from Pratt Institute, I studied fine arts at Parsons School of Design, where I learned traditional media like oils and watercolors.


To create covers, I work closely with authors to capture the attention of the target audience with the right genre signals and fresh ideas. Each cover stands out and serves as an effective marketing tool. I offer various services, including Illustration, Cover Design, Typography, Promotional Material, and Book Trailer Videos. If these images and trailers are used repeatedly in different formats and sizes, your book release campaign will be distinct, and they will create a recognizable brand for your new book.

Services
Fiction
Action & Adventure Epic Fantasy Historical Fiction Historical Mysteries LGBTQ Fiction Middle Grade Fantasy Young Adult Fantasy
Non-Fiction
LGBTQ Non-Fiction
Languages
English
Awards
  • NM-AZ Book Awards-Best Cover
Certifications
  • Masters in Science of Communications, Pratt Institute, Brooklyn NY
  • Bachelors of Art, Graphic Design Major

Work experience

Self-employed

May, 2012 — Present

Specializing in book covers and promotional social media kits.

Create & Associates, Inc / Armonk, NY

Jun, 2006 — May, 2012 (almost 6 years)

Created and developed multi-platform (print, online, social media) design solutions at this full service design
firm. Also was responsible for the acquisition and implementation of emerging technologies. Clients included:
Canon USA, Marriott, Tissot Watches, Fresco by Scotto on the Go, Caperberry Events and Boys & Girls Club of Greenwich
Identity Design:
• Created brand identity and grand opening advertising/promotional campaign for Marriott’s
rebranded 80 West restaurant located in their Renaissance Westchester, NY hotel. This inviting new
upscale look helped to significantly increase the restaurant’s traffic.
Corporate Branding:
• Worked closely within Canon USA's existing corporate guidelines and style guides to create new
product campaigns in the digital scanner and printer groups.

Scholastic Corporation

Jul, 1998 — Jul, 2006 (about 8 years)

SCHOLASTIC CORPORATION / New York, NY / 1998 – 2003
Scholastic is number 6 in the list of top publishers in the USA.
Assistant Creative Director, Book Clubs Division
Managed design and production for the highest-grossing book clubs for Scholastic, the largest publisher and distributor of children’s books.
Responsible for the design and production of Scholastic's highest-grossing book clubs. Supervised creative staff to produce high-volume catalogs, print ads, and brochures. Ensured promotional materials were of superior quality and cost-effective.
In the three years before my promotion as Creative Director, I designed many original covers for Scholastic's Young Adult Division.

https://blog.reedsy.com/publishers/?search=scholastic

Portfolio

Made with Reedsy
The Druid and the Elephant

Morrall, Andy

Cover Design Illustration
Cover Design
Made with Reedsy
Love, War and Absence

Lobete, D.E.

Cover Design Illustration Typography
Made with Reedsy
Looking After Lily

Bonner, Cindy

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
Revival of the Witch

Malic, Randall

Cover Design Illustration Typography
Cover Design Illustration Typography
Cover Design Typography
Made with Reedsy
The Ring of Hope (The House of Ivanov Book 1)

O'Connor, Mary

Cover Design Illustration Typography
Made with Reedsy
Trans Sam: The Leather Jacket

Pelz, Chris

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
Xuria

Ebanks, Erica

Cover Design Illustration Typography
Made with Reedsy
The Scholar's Blade

Emmett, Chris

Cover Design Illustration
Made with Reedsy
The Monster Hunter

Ryan, M

Cover Design Illustration Typography
Made with Reedsy
Crossing the Line

Plum, Glenn

Illustration Typography Book Interior Design
Made with Reedsy
The Gunslinger of Gower Gulch

Smart, Doug

Cover Design Illustration Typography
Cover Design Illustration Typography
Made with Reedsy
Rylands

Price, Marianne

Cover Design Typography Book Interior Design
Made with Reedsy
The Young Gods

Ruben, Victoria

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
A Lass Finds Her Heart

LeWitt, Andrea

Cover Design Typography Book Interior Design
Cover Design Typography
Made with Reedsy
The Lost and Found of Green Tree

Candas, Bobbie

Cover Design Typography Book Interior Design
Cover Design Illustration Typography
Cover Design Illustration Typography
Made with Reedsy
Storm of War (The Crusaders Chronicles)

Saye, Bryan R.

Cover Design Typography
Made with Reedsy
Winter's Child

Shuck, Christine

Cover Design Typography Book Interior Design
Made with Reedsy
Lily, A Love Story

Bonner, Cindy

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
Aubrey. With a B.

Greer, W. R.

Cover Design Typography Book Interior Design
Made with Reedsy
An Ayah's Choice

Shahida Rahman

Underpinned by true events, An Ayah’s Choice draws us into a rarely seen aspect of British Indian history. Following the momentous life of Jaya Devani, an Indian woman harbouring a secret that... read more
Cover Design Typography
Made with Reedsy
The Warmth of a Woman

Fitzpatrick Shelton-Vance, Janet

Cover Design Typography Book Interior Design
Cover Design Illustration Book Interior Design
Made with Reedsy
Pigeon Boy on the Roof

Faughnan, Karen

Cover Design Typography Book Interior Design
Cover Design Typography
For Love and Glory

Bonner, Cindy

Made with Reedsy
Legacy In Silver

Torgerson, KC

Cover Design Illustration Typography
Cover Design Typography Book Interior Design
Made with Reedsy
Lycaon Bloodlines

Lopez, Adrian

Cover Design Illustration
Cover Design
Cover Design
Made with Reedsy
The Vanished

D'Angelo, Marissa

Cover Design Typography
Cover Design Illustration Typography
Cover Design Typography

Betty has 82 reviews

Professionalism

Quality

Value

Responsiveness

Chris S.

Chris S.

May, 2024

This was the first time I have used a professional cover designer and the results far exceeded my expectation. Betty's ability to take my brief and interpret it has been extraordinary. She has been so helpful - far more so than her remit required. Communication has been excellent and prompt. I am looking forward to working with her again and can't thank her enough for the stunning cover she has...
Read more
Doug P.

Doug P.

May, 2024

This is my second project with Betty and she was wonderful to work with as usual. The compliments I have received on my cover book design have been tremendous. She is always responsive and the quality has been amazing. My future go to designer.
Adrian A.

Adrian A.

Apr, 2024

Betty has been the absolute best. I have used her for each of my published books, and will continue to do so. She always knows exactly how to bring my vision to life. Highly recommend her for anyone looking for covers!
Doug P.

Doug P.

Mar, 2024

Betty was wonderful to work with as she guided me through my book design and made the entire process much more painless than I could have ever hoped. She is extremely responsive, courteous and was extremely helpful in suggesting different ideas throughout the engagement. I will not hesitate to work with her again on my next project.
Mylee B.

Mylee B.

Feb, 2024

This is my third project with Betty, but the first time I had a sketch of what I wanted to use for my cover. She absolutely brought my sketch to life and the cover is fantastic! If you're looking for high quality book covers and art, look no further, because Betty gets it done!
Betty M.
Thank you so much for your review. It's very appreciated. They help a lot. Please feel free to contact me at any time if you need new images for your promotions or anything else. Betty

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