Overview
The genres I specialize in are Fantasy, Crime, Mysteries, LGBTQ Fiction, and Historical Fiction, but I can apply my style to any genre. My goal is to create meaningful, lasting art that evokes the essence of a world and its characters.
I do not use stock photos, resulting in one-of-a-kind pieces of art. Covers are created by hand using digital tools, emphasizing compositional balance and grabbing your audience's attention. It is my aim to help you capture the attention of your target audience with the appropriate genre signals and a dash of fresh ideas. Each cover stands on its own and is an effective marketing medium.
My services include Illustration, Cover Design, Exterior Typography, and Promotional Images and video for social media.
I studied at Pratt Institute in NYC, earning a Master's in Communications Design. I have a background in fine arts from Parsons School of Design, where I learned traditional media like oils and watercolors, specializing in portraits.
Services
Fiction
Languages
Awards
- NM-AZ Book Awards-Best Cover
Certifications
- Masters in Science of Communications, Pratt Institute, Brooklyn NY
- Bachelors of Art, Graphic Design Major
Work experience
Self-employed
Specializing in book covers and promotional social media kits.
Create & Associates, Inc / Armonk, NY
Created and developed multi-platform (print, online, social media) design solutions at this full service design
firm. Also was responsible for the acquisition and implementation of emerging technologies. Clients included:
Canon USA, Marriott, Tissot Watches, Fresco by Scotto on the Go, Caperberry Events and Boys & Girls Club of Greenwich
Identity Design:
• Created brand identity and grand opening advertising/promotional campaign for Marriott’s
rebranded 80 West restaurant located in their Renaissance Westchester, NY hotel. This inviting new
upscale look helped to significantly increase the restaurant’s traffic.
Corporate Branding:
• Worked closely within Canon USA's existing corporate guidelines and style guides to create new
product campaigns in the digital scanner and printer groups.
Scholastic Corporation
SCHOLASTIC CORPORATION / New York, NY / 1998 – 2003
Assistant Creative Director, Book Clubs Division
Managed design and production for the highest-grossing book clubs for Scholastic, the largest publisher and
distributor of children’s books. Supervised creative staff to deliver high volume of catalogs, print ads,
promotional materials, and worked with production group to ensure superior quality and cost effectiveness.
Portfolio
Betty has 72 reviews
Professionalism
Quality
Value
Responsiveness
Glenn P.
Nov, 2023
Amelia M.
Nov, 2023
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Oct, 2023
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Oct, 2023
Andrea W.
Sep, 2023
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