Betty Martinez

Betty Martinez – Designer

I specialize in Fantasy, Historical Fiction, and LGBTQ. "The customer is always right." is my guideline. :)

Overview

The genres I specialize in are Fantasy, Crime, Mysteries, LGBTQ Fiction, and Historical Fiction, but I can apply my style to any genre. My goal is to create meaningful, lasting art that evokes the essence of a world and its characters.

I do not use stock photos, resulting in one-of-a-kind pieces of art. Covers are created by hand using digital tools, emphasizing compositional balance and grabbing your audience's attention. It is my aim to help you capture the attention of your target audience with the appropriate genre signals and a dash of fresh ideas. Each cover stands on its own and is an effective marketing medium.

My services include Illustration, Cover Design, Exterior Typography, and Promotional Images and video for social media.

I studied at Pratt Institute in NYC, earning a Master's in Communications Design. I have a background in fine arts from Parsons School of Design, where I learned traditional media like oils and watercolors, specializing in portraits.

Services
Fiction
Action & Adventure Fantasy Historical Fiction Historical Mysteries LGBTQ Fiction Middle Grade Fantasy Young Adult Fantasy
Languages
English
Awards
  • NM-AZ Book Awards-Best Cover
Certifications
  • Masters in Science of Communications, Pratt Institute, Brooklyn NY
  • Bachelors of Art, Graphic Design Major

Work experience

Self-employed

May, 2012 — Present

Specializing in book covers and promotional social media kits.

Create & Associates, Inc / Armonk, NY

Jun, 2006 — May, 2012 (almost 6 years)

Created and developed multi-platform (print, online, social media) design solutions at this full service design
firm. Also was responsible for the acquisition and implementation of emerging technologies. Clients included:
Canon USA, Marriott, Tissot Watches, Fresco by Scotto on the Go, Caperberry Events and Boys & Girls Club of Greenwich
Identity Design:
• Created brand identity and grand opening advertising/promotional campaign for Marriott’s
rebranded 80 West restaurant located in their Renaissance Westchester, NY hotel. This inviting new
upscale look helped to significantly increase the restaurant’s traffic.
Corporate Branding:
• Worked closely within Canon USA's existing corporate guidelines and style guides to create new
product campaigns in the digital scanner and printer groups.

Scholastic Corporation

Jul, 1998 — Jul, 2003 (about 5 years)

SCHOLASTIC CORPORATION / New York, NY / 1998 – 2003
Assistant Creative Director, Book Clubs Division
Managed design and production for the highest-grossing book clubs for Scholastic, the largest publisher and
distributor of children’s books. Supervised creative staff to deliver high volume of catalogs, print ads,
promotional materials, and worked with production group to ensure superior quality and cost effectiveness.

Portfolio

Made with Reedsy
Trans Sam: The Leather Jacket

Pelz, Chris

Cover Design Illustration
Made with Reedsy
Xuria

Ebanks, Erica

Cover Design
Cover Design
Made with Reedsy
The Ring of Hope (The House of Ivanov Book 1)

O'Connor, Mary

Cover Design Illustration Typography
Made with Reedsy
The Scholar's Blade

Emmett, Chris

Cover Design Illustration
Made with Reedsy
The Monster Hunter

Ryan, M

Cover Design Illustration Typography
Cover Design Typography Book Interior Design
Made with Reedsy
Crossing the Line

Plum, Glenn

Illustration Typography
Cover Design Illustration
Made with Reedsy
The Gunslinger of Gower Gulch

Smart, Doug

Cover Design Illustration Typography
Cover Design Illustration Typography
Made with Reedsy
Rylands

Price, Marianne

Cover Design Typography Book Interior Design
Made with Reedsy
The Young Gods

Ruben, Victoria

Cover Design Illustration Typography Book Interior Design
Cover Design Typography Book Interior Design
Made with Reedsy
A Lass Finds Her Heart

LeWitt, Andrea

Cover Design Typography Book Interior Design
Made with Reedsy
The Plans They Made

Kenig, Graciela

Cover Design Book Interior Design
Made with Reedsy
Sword of Fate: A Dynamis Novel - Book One

Golden, Nancy

Cover Design Illustration
Cover Design
Made with Reedsy
The Lost and Found of Green Tree

Candas, Bobbie

Cover Design Book Interior Design
Cover Design Illustration
Cover Design Illustration
Made with Reedsy
Storm of War (The Crusaders Chronicles)

Saye, Bryan R.

Cover Design
Made with Reedsy
Winter's Child

Shuck, Christine

Cover Design Book Interior Design
Made with Reedsy
Lily, A Love Story

Bonner, Cindy

Cover Design Book Interior Design
Made with Reedsy
Aubrey. With a B.

Greer, W. R.

Cover Design
Made with Reedsy
An Ayah's Choice

Shahida Rahman

Underpinned by true events, An Ayah’s Choice draws us into a rarely seen aspect of British Indian history. Following the momentous life of Jaya Devani, an Indian woman harbouring a secret that... read more
Cover Design
Made with Reedsy
What Lies West of the River

Leigh, Rachel

Cover Design Book Interior Design
Made with Reedsy
The Warmth of a Woman

Fitzpatrick Shelton-Vance, Janet

Cover Design Typography
Cover Design Illustration
Cover Design
Made with Reedsy
Pigeon Boy on the Roof

Faughnan, Karen

Cover Design Book Interior Design
Made with Reedsy
Alien Neighbors

Golden, Nancy

Cover Design
Made with Reedsy
CICATRICE: NEW EYES AND BRAVE

BOYLE, JO

Cover Design
Cover Design Illustration
Made with Reedsy
World Warrior (Endemic to Earth)

Brooker, Harris

Cover Design
Made with Reedsy
Doctor Refurb

Essen, Marty

Cover Design
Made with Reedsy
Countdown America

Fox, M. C.

Cover Design
Made with Reedsy
For Love and Glory

Bonner, Cindy

Cover Design
Made with Reedsy
Bottom Of A Bottle

Ledger, J.P.

Cover Design
Made with Reedsy
The Vanished

D'Angelo, Marissa

Cover Design Typography
Made with Reedsy
Razor Song: Razors' Romance Book One

Metz, Katherine R.

Cover Design
Made with Reedsy
Sheyanne Follows Her Heart

Penaluna, K.L.

Cover Design Book Interior Design
Made with Reedsy
Wildfire Spreading

Ruben, Victoria

Cover Design Illustration Typography
Skids

Jeremy Houghton

Cover Design
Cover Design
Cover Design
Disappearance

Ledger, J.P.

Cover Design
Cover Design
Cover Design

Betty has 72 reviews

Professionalism

Quality

Value

Responsiveness

Glenn P.

Glenn P.

Nov, 2023

I cannot imagine a more helpful and knowledgeable person to work with than Betty. She met or exceeded every expectation I had when I began working with her. ALWAYS responsive, flexible, and thoroughly professional. I recommend her without reservation and I will use her again!
Amelia M.

Amelia M.

Nov, 2023

Betty did a fantastic job again!!! It's always a pleasure working with her and I look forward to working with her on future projects.
Mary O.

Mary O.

Oct, 2023

Working with Betty was an absolute joy! She asks all the right questions, responds to messages in a timely manner and her work is simply amazing. I will definitely be working with her again for future projects.
Mylee B.

Mylee B.

Oct, 2023

Betty has once again outdone herself! My cover is AMAZING and I have so many people complimenting it! She is a great artist!
Andrea W.

Andrea W.

Sep, 2023

This is my second collaboration with Betty. During my first collaboration and my first novel, I was overwhelmed with the process of readying my manuscript for publication. Betty was patient...so patient and offered helpful suggestions that reined in my anxiety and moved me along to completion of A Lass Finds Her Heart. It was impossible to think of any over cover designer/formatter for my seco...
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