Betty Martinez

Betty Martinez – Designer

I specialize in Fantasy, Historical Fiction, and LGBTQIA+. I use a combination of AI-assisted artwork, stock, and my hand-made illustrations

Overview

As a designer of fantasy, LGBTQIA+, and historical fiction, my primary goal is to capture the essence of a world and its characters. I had the opportunity to apply the skills I gained while working at Toys R Us for ten years as the Art Director of Scholastic's young adult division, which is ranked sixth among the top publishers in the USA. My familiarity with the young market enabled me to become the Creative Director of a team of designers at Scholastic.


After completing my Master's in Communication Design from Pratt Institute, I studied fine arts at Parsons School of Design, where I learned traditional media like oils and watercolors.


To create covers, I work closely with authors to capture the attention of the target audience with the right genre signals and fresh ideas. Each cover stands out and serves as an effective marketing tool. I offer various services, including Illustration, Cover Design, Typography, Promotional Material, and Book Trailer Videos. If these images and trailers are used repeatedly in different formats and sizes, your book release campaign will be distinct, and they will create a recognizable brand for your new book.

Services
Fiction
Action & Adventure Epic Fantasy Historical Fiction Historical Mysteries LGBTQ Fiction Middle Grade Fantasy Young Adult Fantasy
Non-Fiction
LGBTQ Non-Fiction
Languages
English
Awards
  • NM-AZ Book Awards-Best Cover
Certifications
  • Masters in Science of Communications, Pratt Institute, Brooklyn NY
  • Bachelors of Art, Graphic Design Major

Work experience

Self-employed

May, 2012 — Present

Specializing in book covers and promotional social media kits.

Create & Associates, Inc / Armonk, NY

Jun, 2006 — May, 2012 (almost 6 years)

Created and developed multi-platform (print, online, social media) design solutions at this full service design
firm. Also was responsible for the acquisition and implementation of emerging technologies. Clients included:
Canon USA, Marriott, Tissot Watches, Fresco by Scotto on the Go, Caperberry Events and Boys & Girls Club of Greenwich
Identity Design:
• Created brand identity and grand opening advertising/promotional campaign for Marriott’s
rebranded 80 West restaurant located in their Renaissance Westchester, NY hotel. This inviting new
upscale look helped to significantly increase the restaurant’s traffic.
Corporate Branding:
• Worked closely within Canon USA's existing corporate guidelines and style guides to create new
product campaigns in the digital scanner and printer groups.

Scholastic Corporation

Jul, 1998 — Jul, 2006 (about 8 years)

SCHOLASTIC CORPORATION / New York, NY / 1998 – 2003
Scholastic is number 6 in the list of top publishers in the USA.
Assistant Creative Director, Book Clubs Division
Managed design and production for the highest-grossing book clubs for Scholastic, the largest publisher and distributor of children’s books.
Responsible for the design and production of Scholastic's highest-grossing book clubs. Supervised creative staff to produce high-volume catalogs, print ads, and brochures. Ensured promotional materials were of superior quality and cost-effective.
In the three years before my promotion as Creative Director, I designed many original covers for Scholastic's Young Adult Division.

https://blog.reedsy.com/publishers/?search=scholastic

Portfolio

Made with Reedsy
Still the Caretaker: A Latvian Girl's Journey

Schwarzkopf Jarmin, Nancy

Gramatu Skapji LLC

Cover Design
Made with Reedsy
Hunter's Moon: The Lunatics~Book One

Leonard, A. M.

Raven Song Press

Cover Design
Made with Reedsy
Of Smoke and Steel

Wood, Alec

Independently published

Cover Design
Made with Reedsy
An Unfinished Marriage

Bonner, Cindy

Deck Night Press

Cover Design
Cover Design
Made with Reedsy
Love, War and Absence

Lobete, D.E.

Cover Design Illustration Typography
Made with Reedsy
Looking After Lily

Bonner, Cindy

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
Revival of the Witch

Malic, Randall

Cover Design Illustration Typography
Cover Design Illustration Typography
Cover Design Typography
Made with Reedsy
The Ring of Hope (The House of Ivanov Book 1)

O'Connor, Mary

Cover Design Illustration Typography
Made with Reedsy
Trans Sam: The Leather Jacket

Pelz, Chris

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
Xuria

Ebanks, Erica

Cover Design Illustration Typography
Made with Reedsy
The Scholar's Blade

Emmett, Chris

Cover Design Illustration
Made with Reedsy
The Monster Hunter

Ryan, M

Cover Design Illustration Typography
Made with Reedsy
Crossing the Line

Plum, Glenn

Illustration Typography Book Interior Design
Made with Reedsy
The Gunslinger of Gower Gulch

Smart, Doug

Cover Design Illustration Typography
Cover Design Illustration Typography
Made with Reedsy
Rylands

Price, Marianne

Cover Design Typography Book Interior Design
Made with Reedsy
The Young Gods

Ruben, Victoria

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
A Lass Finds Her Heart

LeWitt, Andrea

Cover Design Typography Book Interior Design
Cover Design Typography
Made with Reedsy
The Lost and Found of Green Tree

Candas, Bobbie

Cover Design Typography Book Interior Design
Cover Design Illustration Typography
Cover Design Illustration Typography
Made with Reedsy
Storm of War (The Crusaders Chronicles)

Saye, Bryan R.

Cover Design Typography
Made with Reedsy
Winter's Child

Shuck, Christine

Typography Book Interior Design
Made with Reedsy
Lily, A Love Story

Bonner, Cindy

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
Aubrey. With a B.

Greer, W. R.

Cover Design Typography Book Interior Design
Made with Reedsy
An Ayah's Choice

Shahida Rahman

Underpinned by true events, An Ayah’s Choice draws us into a rarely seen aspect of British Indian history. Following the momentous life of Jaya Devani, an Indian woman harbouring a secret that... read more
Cover Design Typography
Made with Reedsy
The Warmth of a Woman

Fitzpatrick Shelton-Vance, Janet

Cover Design Typography Book Interior Design
Cover Design Illustration Book Interior Design
Made with Reedsy
Pigeon Boy on the Roof

Faughnan, Karen

Typography Book Interior Design
Made with Reedsy
For Love and Glory

Bonner, Cindy

Cover Design
Made with Reedsy
A New Age of Man: A Realms Novel

Putman, D.A.

Cover Design
Cover Design
Alien Neighbors

Golden, Nancy

Golden Cross Ranch LLC

Cover Design
Made with Reedsy
Blood Red Nails: The Guardians of Iohiri Series Book 1

Joyce, L.

Bowker myidentifier.com

Made with Reedsy
The Druid and the Elephant

Morrall, Andy

Cover Design Illustration
Cover Design Typography
Made with Reedsy
Legacy In Silver

Torgerson, KC

Cover Design Illustration Typography
Cover Design Typography Book Interior Design
Made with Reedsy
Lycaon Bloodlines

Lopez, Adrian

Cover Design Illustration
Cover Design
Made with Reedsy
The Vanished

D'Angelo, Marissa

Cover Design Typography
Cover Design Illustration Typography
Cover Design Typography

Betty has 97 reviews

Professionalism

Quality

Value

Responsiveness

Bobbie C.

Bobbie C.

Dec, 2024

My latest historical fiction novel, Falling From The Nest, was my third cover collaboration with Betty and I loved the creative results. With each project, I gave her a small synopsis of the novel, character descriptions, and direction with a mood I wanted to convey with the image. Betty took if from there in record time coming up with a choice of several appropriate time-period looks to chose...
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Ann L.

Ann L.

Nov, 2024

Sadly, Betty was unable to complete our project due to a situation beyond her control. She remains a wonderful artist and good soul, and it has been a privilege to work with her
George A.

George A.

Nov, 2024

I picked Betty for my cover designer after reviewing a large number of pitches because she showed extensive experience producing the kind of realistic cover I wanted. I needed my cover not just to promote my book but to let the reader see a normal teenage girl who could pass as a boy. Betty was able to produce just the image I wanted, within just the right dramatic setting. This had to involve...
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Faith M.

Faith M.

Oct, 2024

Betty was a pleasure to work with. She added great detail to the final work and I have already received many compliments on the cover design. She too my input well and gave it her own spin and I am quite pleased how it turned out. I would hire her again easily.
Derek B.

Derek B.

Oct, 2024

Betty did an impressive job with the cover, inner matter and some of my characters that she brought to life. I found her to be a top notch professional with a ton of great ideas. I don't know how she came up with the idea, but she made my cover into a topic for discussion. Everyone who saw were very impressed it by it. Last, she drew a map for my novel. It isn't her strong suit, yet she ended u...
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