Betty Martinez – Designer

As a designer of fantasy, LGBTQIA+, and historical fiction, my primary goal is to capture the essence of a world and its characters. I had the opportunity to apply the skills I gained while working at Toys R Us for ten years as the Art Director of Scholastic's young adult division, which is ranked sixth among the top publishers in the USA. My familiarity with the young market enabled me to become the Creative Director of a team of designers at Scholastic.

After completing my Master's in Communication Design from Pratt Institute, I studied fine arts at Parsons School of Design, where I learned traditional media like oils and watercolors.

To create covers, I work closely with authors to capture the attention of the target audience with the right genre signals and fresh ideas. Each cover stands out and serves as an effective marketing tool. I offer various services, including Illustration, Cover Design, Typography, Promotional Material, and Book Trailer Videos. If these images and trailers are used repeatedly in different formats and sizes, your book release campaign will be distinct, and they will create a recognizable brand for your new book.