Arjan van Woensel

Arjan van Woensel – Designer

Easy-going and highly experienced designer / art director with many professional accolades and experience under his belt.


Hello, my name is Arjan, born and raised in the Netherlands but living in beautiful New Zealand.

Under the nom de guerre of Tenzing, I help people achieve their publishing aspirations. Together, we explore opportunities and I guide you to your publishing goal until — in the words of Sir Edmund Hillary — you knock the bastard off. I'm the Designer / Art Director who will forge ahead on the path to getting you a gorgeous, publishable book.

Let’s talk about your Everest and see if I can be your sherpa! 🤩

I've got tons of experience in print — the technical side of it as well as the visual aspects of it. I love a challenge and always aim to make a publication stand out. Typography is my forte and I go further than just creating an attractive cover: the perfect typesetting of the interior text is just as important to me.

Over the years, I've won many professional accolades. I'm afraid I seriously lost count of how many design & art direction awards I have won.

I'm a book nerd and built my own library room to keep all my favourite reads neatly together. Think of it as a research library for book design — I'm almost a bit ashamed to admit there are plenty of copies in my library that I bought just because of their looks. Oops! There, I said it.

I love cover designs with loads of character in it — whether that is bold and funny or clean and straightforward or playful and frank.
My designs are not minimalist but rather maximalist: I aim to dramatise the main feeling and style the author wants to get across and I use typography, colour and well-curated photography to achieve that goal.

But I'm at my very best when I can add that emotional layer of suspense and intrigue to the design. I love it when a book makes a statement and is singular in its design. Let's make yours!

↪ Snippets of recent reviews I'm proud of:

“Arjan is such a talent! So much thought went into how and why images were chosen, it really opened my eyes to the creative force of the book cover. I'm certain that his artistry played a role in my #1 new release title. You won't regret a collaboration with Arjan.”
— Cee McDermott

“Arjan is an extremely unbelievable professional. His quality and class of job output are way out of this world. He is extremely patient, painstaking and committed to the project he undertakes. His level of understanding of the job requirement is mind-boggling.”
—Emmanuel Obeta

“Arjan was great. Not only did he come up with several good design ideas, but he also sent them in a fun and clear presentation for me to make my choice.”
— Kevin Mori

“I must say, Arjan's work is state of the art. His thorough involvement, engagement and interaction during the project was second to none.”
— Sohan Gokarn

Biographies & Memoirs Business & Management Health & Wellbeing Self-Help & Self-Improvement
Dystopian Historical Fiction Historical Romance Humor & Comedy
  • Eurobest Awards
  • Cannes Lions Awards
  • Epica Awards
  • ADCN Awards
  • Adobe / HOW Awards
  • Best Awards
  • Clio Awards
  • Crowdiate
  • Effie Awards
  • Esprix Awards
  • PHNX Award Jury Member
  • BFA Communication Design
  • SEO Linkedin Certificate
  • SquareSpace Circle Member
  • Google Analytics
  • Enlightened Warrior
  • ICC Boating License Inland + Coastal + VHF

Work experience


Mar, 2012 — Present

Design and marketing consultant. Starting self-initiated and commissioned branding projects. Translating strategy into visual communication. Growing brands and businesses.

Amsterdam University of Applied Sciences

Jun, 2013 — Nov, 2015 (over 2 years)

Creative Strategy workshop as part of the Entrepreneurship curriculum of the Amsterdam University Of Applied Science.

Doom & Dickson

May, 2000 — Jan, 2006 (over 5 years)

Creative direction, brand strategy concepts and art direction for consumer and business brands. Strategy and management tasks for agency.


Made with Reedsy
Your DNA, Your Life

McDermott, Cee

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
The Tears of Apphat: Immortal Beloved

Camus, Alain Louis

Cover Design Illustration Typography Book Interior Design
Cover Design Typography Book Interior Design
Made with Reedsy
Standing Strong memoirs of an Overcomer

Webb Kirby , Sandia

Cover Design Typography Book Interior Design
Made with Reedsy
The Hussar: The Etonians: Book 1

Jackson, M. Battle

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
The Great Harvest : A story of Committed Faithfulness

Ballantyne, Michele Bence

Cover Design Illustration Typography Book Interior Design
Cover Design Illustration Typography Book Interior Design
Made with Reedsy
The Tortoise and the Hare Retold: Learning to Run & Win the Races that Matter

Michael Mecozzi, Psy.D.

High Tide Press

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
The Widow: The Etonians - Book 3

Jackson, M Battle

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
The Casino Caper : An ill-conceived quest

Joyce, Margaret M.

Margaret M. Joyce

Cover Design Illustration Typography Book Interior Design
Cover Design Illustration Typography Book Interior Design
Cover Design Illustration Book Interior Design
Made with Reedsy
Faith and Fearlessness

Thomas, M. G.

Cover Design Typography Book Interior Design Production Management
Made with Reedsy
Strong Like Wildflowers

Thompson, Eric L

Illustration Typography Book Interior Design
Made with Reedsy
You Too Can Live Very Long

Twostones, Al

Cover Design Illustration Typography

Arjan has 42 reviews





Deborah C.

Deborah C.

Apr, 2024

Wow! What can I say about Arjan?!? When I was ready for a cover for my second book in the Carmichael Saga, I immediately returned to Reedsy to see if Arjan was available. I am so thankful he was. He has delivered another stunning cover for my book! He also gave advise and direction in choosing the cover and as well as doing the interior. Technology and a 17 hour time difference were not alway...
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Arjan V.
Thanks, Deborah! I'm looking forward to designing your third book. It also means you're definitely not a novice author anymore 😄👍
Lorraine W.

Lorraine W.

Apr, 2024

Always GREAT working with ARJAN.


Apr, 2024

Arjan is an incredibly talented artist. He is patient, takes an interest in the material, and really works in a collaborative way with you. The end result blew my expectations away. I highly recommend him.
Arjan V.
Thanks, Daniel! I'm very glad you are extremely happy with the result. Was great working with you 👍 and I wish you and your book as many star reviews as you gave my work 😁
L J.

L J.

Mar, 2024

Having someone transform the core ideas of my work into a cover is truly an artistic endeavour. Arjan didn't just produce several options; he carefully guided me through each one, which created a deep understanding and connection with the final piece for me. His valuable suggestions enhanced the format, giving my work a professional image that would have been more difficult to attain on my own....
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Arjan V.
Thank you so much, Lydia 🙏 It was great working with you, as someone who trusts the designer to take the material to the next level. I wish you all the best(seller)!!
Martha J.

Martha J.

Mar, 2024

Arjan and I have just finished our fourth collaboration, and it truly is a collaboration. He is a very talented artist and somehow manages to bring my characters to life in creating luscious book covers and designing a fabulous book interior.

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