Overview
Hi, I'm Alyssa Garcia—a romance book marketing strategist with a passion for helping romance authors reach the readers who will fall in love with their stories. I've worked with bestselling indie authors as well as at major publishers like Sourcebooks and Zando, wehre I led campaigns that landed titles on the New York Times and USA Today bestseller lists. From creative preorder campaigns to influencer outreach to digital advertising, I know what it takes to build buzz and drive real results.
MARKETING & PUBLICITY SERVICES
With experience across both traditional publishing and indie author marketing, I create strategies that sell books and grow long-term author brands. Whether you need a big-picture plan or hands-on execution, I'll help you connect with readers and scale your career.
SET UP & STRATEGY
• Custom Marketing Strategy: tailored roadmap with budget recommendations, benchmarks, and launch timelines.
• Audience Research: identifying target readers and comparable titles for positioning
• Campaign Coaching: 1:1 sessions to review strategy, answer questions, and brainstorm growth opportunities.
CAMPAIGNS
• Advertising Strategy & Management: cost-efficient campaigns across Meta, TikTok, Amazon, Reddit, and more
• Preorder & Launch Campaigns: creative, sales-driven plans to maximize buzz and sales
• Influencer Outreach & ARC management: connections across romance Bookstagram, BookTok, and other review communities
• Influencer Boxes & Merch: design, sourcing, and campaign planning to make your book stand out.
PUBLICITY & BRANDING
• Publicity Outreach: pitching to media outlets, podcasts, and blogs for organic coverage
• Author Branding: bios, newsletter strategy, and long-term content ideas
• Social Media Strategy: 6-8 week posting plans with tailored platform recommendations
I'm collaborative, detail-driven, and deeply invested in my authors' success. Whether you need a full launch strategy or targeted support, I'll help you stand out in a crowded market.
Services
Fiction
Work experience
Zando Projects
Sourcebooks
Self-employed
Projects
Tell Me a Story by Jennifer Rebecca (Amazon Advertising)
• Budget: ~$100 on a free promo; 200+ downloads in one day.
• Follow-up $20 ad spend resulted in 60 additional downloads and significant chart climbs.
• Achieved one of the highest ROI Amazon campaigns run to date as readers who downloaded the free book came back and bought the rest of the series.
Keep Me by Sara Cate (Full Campaign)
• Developed and executed a comprehensive launch plan for the first book in the Sinful Manor series
• Secured an exclusive cover reveal on Cosmopolitan, generating early buzz with a national lifestyle audience.
• Designed and sourced premium PR boxes for influencers and reviewers, coordinating with vendors for high-quality, on-brand items that encouraged shareable unboxings.
• Coordinated a five-city launch tour including event planning, media outreach, and influencer invites.
• Managed a multi-store preorder campaign in partnership with select indie bookstores, offering unique incentives to drive early sales.
Nightshade by Autumn Woods (Full Campaign)
• Integrated launch plan including Meta, Goodreads, and influencer engagement.
• Goodreads ads achieved 1.51% CTR (benchmark 0.81%) and 6,790 WTR adds in the first two weeks.
• "Your Next Book Boyfriend" UGC campaign drove over 500 sweepstakes entries with a 47% email open rate
• Result: Instant USA Today bestseller
Lights Out by Navessa Allen (Reddit Advertising)
Objective: Reignite interest in the series ahead of the release of Caught Up and capitalize on the massive dark romance audience on Reddit.
• 1 month campaign, $3000 budget, ~500k impressions, ~4,000 clicks.
• Performance: $0.77 CPC (vs Reddit benchmark $1.50-$1.75), 0.75% CTR (vs benchmark 0.2%-0.25%), eCPM $5.75 (vs. $5.50-$5.75).
• Impact: Contributed to Lights Out holding its New York Times list placement leading into Caught Up's launch.
Portfolio
