Overview
Hi, I'm Alyssa—a romance book marketing strategist with more than a decade of experience helping authors position their books, reach the right readers, and make smarter marketing decisions.
I've worked with bestselling indie authors and major publishers including Sourcebooks and Zando, leading and supporting campaigns for New York Times and USA Today bestsellers. My experience spans both sides of publishing, giving me a unique perspective on what works at the traditional publishing level—and how to adapt those strategies for indie authors and their budgets.
For Reedsy, I focus on two areas: marketing/publishing consultations and influencer outreach.
MARKETING/PUBLISHING CONSULTATIONS
Sometimes you don't need someone to take over your marketing—you need an experienced strategist to look at what you're doing, identify what could be working better, and help you figure out what to do next.
Consultations are tailoered to your book, series, backlist, or overall author brand and may include:
- book positioning, hooks, tropes, and target readership
- preorder and launch strategy
- backlist and series marketing
- advertising strategy and creative direction
- social media and content strategy
- newsletter and reader growth
- author branding and long term marketing
- marketing audits and troubleshooting
- brainstorming specific campaigns, promotions, and/or upcoming releases.
This can be a one-time service or an ongoing relationship for your entire author brand.
INFLUENCER OUTREACH/ARC MANAGEMENT
I maintain an established list of vetted romance influencers and reviewers across Bookstagram, BookTok, Amazon, and Goodreads and handle outreach directly on your behalf.
Rather than starting from a cold list or focusing solely on follower counts, I match books with creators based on genre, tropes, reading preferences, engagement, and overall fit.
Depending on the project, I can manage:
- Targeted outreach to romance influencers
- ARC distribution and tracking
- Follow up and reminders to participating influencers
- Reviewer organizatin and campaign management
- Outreach for new releases, backlist titles, and special editions, or targeted promotional pushes
The goal is to get your book in front of influencers and reviewers who are already interested in the genre and tropes of your book and take the administrative side off your plate.
WHY WORK WITH ME?
Romance is my speciality. I understand the genre, its readers, its tropes, and the constantly changing ways books are discovered online.
My goal isn't to sell you every possible marketing service. It's to help you determine what actually makes sense for you provide the strategy, direction, or targeted outreach you need to move forward with confidence.
NOTE: I do not work with authors who utilize AI.
Services
Fiction
Work experience
Zando Projects
Sourcebooks
Self-employed
Projects
Battle Scars (Influencer Marketing)
• Developed and managed a targeted influencer outreach campaign for Battle Scars by Jennifer Rebecca.
• Pitched the book to more than 200 vetted romance influencers, focusing on creators whose reading preferences and audiences aligned with the title.
• Secured 50 infleuncer participants for the campaign and managed eARC communication and distribution.
• Coordinated follow up and creator engagement around release to encourage reviews, social coverage, and ongoing visibility.
RESULTS: Within two weeks of release, the campaign contributed to 44 Goodreads reviews, 67 Goodreads ratings, and continued social tagging and influencer coverage.
Fair Game (Influencer Marketing)
• Developed and managed a large-scale influencer and ARC campaign for FAIR GAME, the first book in the Rules of the Rink series.
• Distributed nearly 700 eARCs to romance reviewers and influencers, managing campaign communication and fulfillment.
• Executed a targeted physical ARC campaign, selecting creators based on fit, reading preferences, and alignment with the book.
• Designed, coordinated, and sent 50 physical PR boxes to selected influencers to generate early awareness, social coverage, and release week content.
• Managed both digital and physical influencer outreach to build advance buzz and connect the book with relevant romance readers across platforms.
Result: Generated 500+ tagged social media posts, 500+ Goodreads reviews ahead of release, 200+ Amazon reviews during release week, and more than 1 million KU page reads during release week.
Keep Me by Sara Cate (Full Campaign)
• Developed and executed a comprehensive launch plan for the first book in the Sinful Manor series
• Secured an exclusive cover reveal on Cosmopolitan, generating early buzz with a national lifestyle audience.
• Designed and sourced premium PR boxes for influencers and reviewers, coordinating with vendors for high-quality, on-brand items that encouraged shareable unboxings.
• Coordinated a five-city launch tour including event planning, media outreach, and influencer invites.
• Managed a multi-store preorder campaign in partnership with select indie bookstores, offering unique incentives to drive early sales.
Nightshade by Autumn Woods (Full Campaign)
• Integrated launch plan including Meta, Goodreads, and influencer engagement.
• Goodreads ads achieved 1.51% CTR (benchmark 0.81%) and 6,790 WTR adds in the first two weeks.
• "Your Next Book Boyfriend" UGC campaign drove over 500 sweepstakes entries with a 47% email open rate
• Result: Instant USA Today bestseller
Lights Out by Navessa Allen (Reddit Advertising)
Objective: Reignite interest in the series ahead of the release of Caught Up and capitalize on the massive dark romance audience on Reddit.
• 1 month campaign, $3000 budget, ~500k impressions, ~4,000 clicks.
• Performance: $0.77 CPC (vs Reddit benchmark $1.50-$1.75), 0.75% CTR (vs benchmark 0.2%-0.25%), eCPM $5.75 (vs. $5.50-$5.75).
• Impact: Contributed to Lights Out holding its New York Times list placement leading into Caught Up's launch.
Portfolio
