Overview
Hi, I’m Will!
With a background in branding, website design, and development, I've spent years honing my craft in the digital space. Based in NYC, I've had the pleasure of working with a diverse range of clients, from startups to established brands, each with their unique story and vision. My approach is rooted in understanding the core of your business and translating that into a compelling online presence that not only looks great but performs exceptionally. My experience spans across Webflow and WordPress builds, e-commerce solutions, and conversion rate optimization, ensuring that your website isn't just a digital brochure, but a powerful tool that drives results.
How I Can Help You
When you work with me, you’re not just getting a designer—you’re getting a partner invested in your success. I’m passionate about collaborating with motivated clients who are as committed to their goals as I am to delivering results. I believe in a transparent and straightforward working process: we’ll start with a deep dive into your brand, followed by a tailored design and development phase where I’ll keep you in the loop every step of the way. I’m here to help you fine-tune your brand, design a stunning, user-friendly website, or create a seamless e-commerce experience that converts visitors into loyal customers. I’m also a firm believer in adding a bit of personality to every project—working with me is professional yet enjoyable, and I’m always up for trying something new!
SERVICES
- Web Design
- Webflow & WordPress Builds
- Landing Pages
- Branding & Logos
- Email Subscriber & Contact Forms
- E-Commerce
- Conversion Rate Optimization
If you're interested in learning more about my services, feel free to reach out. I’d be happy to provide a customized quote based on your needs.
Thank you for your consideration!
Services
Non-Fiction
Fiction
Works with
Certifications
- Webflow Layouts Level 1
- Webflow Layouts Level 2
- CSS Foundations
- HTML Foundations
- Hotjar Foundations Level 1
Work experience
Lenus
RESPONSIBILITIES
- Redesign visual brand identity of our top online fitness coaches using market research
- Design high converting custom websites in Figma and present to clients
- Develop websites using Wordpress or Webflow to create usable and stunning websites
- Split test new websites to ensure improved performance and positive business outcomes
- Maintain websites, make changes, create new campaign pages, and monitor uptime as needed for clients.
ACHIEVEMENTS:
- Added $1.3 Million to client revenues in 2023 (measured through split tests of redesigns & optimizations).
- Developed the new website using Webflow and the Client-first framework. Then localized the website to 6 different languages/markets. Full case study available to read in my portfolio.
- Notable web projects: Liza Marie Fit (16% conversion rate uplift), Liz Gomez Fit (47% conversion rate uplift), Emma Hooker Online coaching (17% conversion rate uplift)
Projects
Body By Wachs
Joe Wachs was the owner of a thriving online coaching business but had no definable brand. Together we created a new brand that appealed to women, his highest performing target audience. A new custom logo featured an energetic "w" icon and a simple color palette made the website easy to read and navigate. Joe's new photos also did a wonderful job of communicating and open and friendly look that made him more approachable.
Lucy Moreno Fitness
Redesign for Lucy Moreno Fitness, a Spanish speaking fitness coach whose online coaching business has exploded in the last year. Lucy wanted a brand that was a little more grown up but still appealed to younger women, an audience she did very well with.
In the end we created a playful brand that included lots of color, bright positive images and an identifiable custom logo.
The website design maximizes space and makes it very easy to sign up and become a client.
Emma Hooker Online Coaching
Emma Hooker needed a brand that matched her personal vibe. Together we created a dark themed brand that improved the way we told her story. The new website increased sign-up rate by 23% compared to her previous website.
Liza Marie Fit
Liza Marie Fit had her first website designed when her business was very small, since then she had become the largest online fitness coach in the United States, growing to have thousands of clients. Together we rebranded to a more elevated and feminine look that featured modern typography, hand written elements, and more of her personal fitness story. Through an A/B split test we found that the new brand, website layout, and photos increased sign-up rate by 17%, further growing her business over time.
Liz Gomez Fit
Rebrand and new website for Liz Gomez Fit. Liz wanted something that was minimal and made visitors feel relaxed and at home. The hero section features aspirational images of Liz and has a feminine touch that appeals to her target audience. By doing an A/B split test comparing her previous site to this new one we measured that the sign-up rate increased by 47%!
