Tessa Elwood

Tessa Elwood – Web Developer

Story-focused print and site design, along with website maintenance and social icons .

Overview

At baseline, a site adds legitimacy to a project. The internet is essentially the modern yellow pages, at least in the west. More, a site makes it easy for a potential client or reader to find the information they need to choose this book or that service. My designs are all about my clients, translating their likes and goals into a visual interface. Classy, professional, dark, whimsical, image-intense or highly minimal—everything from look to function is tailored to your tastes.

The process is easy. We'll discuss what you’d like in a site—style, mood, and function—and I’ll mockup some designs. These will grow and change as you provide input. Once the site is finished and live, I will walk you through how to update your content yourself.

Site services include:

WORDPRESS:

The most customizable option with the greatest level of depth. Which means we can do a lot with it for animation (moving elements) and automation (update one page and have that update reflected automatically on multiple pages across the site).

Wordpress is perfect for large sites and/or book series. Add a new book and its cover will appear on the appropriate series page, the main books page, the individual pages of its series siblings, and anywhere else you'd like the book featured—all automatically,

Books can also be organized by tropes or genres, especially useful for romance authors. Tag a book with a trope, then visitors to the site can click on that trope to see all the books that feature it.

Automation has wider application beyond books, useful for artwork, grouping services, or any information that needs easy organization and the ability to appear multiple places throughout the site—without having to update multiple pages.

SQUARESPACE / WIX (the page builders):

These don't have the depth of customization, but offer the ease of a visual interface. A lot can be done with them to keep them creative (especially Squarespace), and for smaller sites they work well.

Both Wordpress and page builder packages include:

• Branding

• Custom design

• Mobile theme

• Full initial content setup

• SEO

• Social media inclusion & contact forms

• The standard bookstore icon set for authors

• Setting up an online store if needed

MAINTENANCE & HELP WITH CURRENT SITE:

Want to update your site without overhauling it? Sometimes a site needs fresh graphics or organization within its current framework to really shine. Or maybe maintenance issues have been piling up, and you just need someone for a few quick updates. Either way, we can work with what you have to give you what you need.

PRINT & DIGITAL BRANDING:

Need help setting up a newsletter? Themed branding across various social media? Bookmarks or business cards? I've done all the things and would be happy to help!

Services
Non-Fiction
Art
Fiction
Fantasy Middle Grade Mystery & Crime Picture Books Romance Thriller & Suspense Young Adult
Works with
Shopify Squarespace Wix WordPress

Work experience

Self-employed

Jan, 2005 — Present
Designed and coded websites and Wordpress templates to spec, for both individuals and organizations. Took preexisting or packaged content and reformated it for new designs and their archive base. Developed CMS tutorials and troubleshot errors. Designed business cards, bookmarks, brochures, flyers, booklets, book covers, CD covers, and t-shirts.

The Little Fig

Jan, 2017 — Present
Laid out books for print, designed catalogues, logo and branding. Built and maintain the website. General troubleshooter for anything image or coding related.

Jennings Social Media Marketing

Jan, 2009 — Mar, 2010 (about 1 year)
Designed and coded websites, blogs, landing pages, and CMS templates to spec. Troubleshot issues across all Jennings sites (10+), upgraded SEO practices, addressed client issues/worries and kept a detailed log of all work.

Projects

Nonfiction

Exploring history, advice, and true crime.

Beyond Author sites

Showcasing art, business, and nonprofit.

Genre projects

From mystery to dystopian, adult projects that explore historic, contemporary, and fantastical spaces.

Romance projects

In romance, being able to search by category and trope is a major plus. My Wordpress sites allow for this, along with offering space for content warnings and teasers.

Picture Book projects

From fun and engaging to simple and classy, picture book sites can be geared towards kids or parents, or better yet both! These are a solid mix of Wordpress and Squarespace.

Bookmark Designs

NYT Bestsellers

Site designs for bestselling authors, often with large back catalogues. Includes Amie Kaufman, Jay Kristoff, Meagan Spooner, and Kathryn Purdie. These all run on Wordpress.

YA & MG Projects

Site and print designs for MG & YA authors. Most of these are Wordpress, though SG Fessel's site was built on Squarespace.

Tessa has 68 reviews

Professionalism

Quality

Value

Responsiveness

Pamela S.

Pamela S.

Oct, 2025

I am more than thrilled with the beautiful website that Tessa designed for me. I gave her a few ideas and she executed them to perfection. She has great aesthetic taste while also knowing the technical aspects needed to produce a highly functional, multitask website. She answered questions and me...
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Valerie O.

Valerie O.

Oct, 2025

Tessa is very nice to work with! She is prompt, professional and knowledgeable. I will definitely use her again for future projects.
M. M. P.

M. M. P.

Aug, 2025

Working with Tessa was great! She made a fabulous website for me and was a pleasure to work with.
William H.

William H.

Aug, 2025

We are still working on finalization of the website. So final ratings will follow.
George J.

George J.

Aug, 2025

It's been such an absolute pleasure to work with Tessa! She was quick, she made all the changes that I requested, she created videos to make it easy for me to do maintenance later on, she was just wonderful. I am looking forward to working with her again in the future. I will certainly recommend ...
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Most recent contributions

What website builders and hosting services do you recommend for authors looking to create a professional author website?

This all depends on what backend you're most comfortable with. Youtube has some great video tutorials for Wordpress/Squarespace/Wix, which will offer an overview of what it's like to create or update a page. That's where I'd start, as you want something that's easy for you to update. Self-hoste...
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