Sarah Flood-Baumann

Sarah Flood-Baumann – Designer

15 years of experience! Award-winning! Work-horse! I design book covers, cookbooks, author proposals, magazines, & publications that matter.

Overview

Hi, I’m Sarah. I’m a book designer with more than 15 years in publishing and an MFA in Graphic Design from Vermont College of Fine Arts.

I create must-pick-up covers and thoughtfully designed books that balance beauty with strategy. My specialty is cookbooks, author proposals, catalogs, artist books, anniversary books, poetry collections, and nonfiction titles.

Clients describe me as professional, organized, and deeply collaborative, with a talent for blending creativity and structure in every project.

My work has earned awards and the trust of clients including Sunday Riley, Sarabande Books, University Press of Kentucky, the Chicago Blackhawks, and Ohio State University Press.

From my studio in Lexington, Kentucky, I design projects that are impactful, polished, and (let’s be honest) really, really good-looking.

Services
Fiction
Contemporary Fiction Literary Fiction Poetry
Non-Fiction
Cooking, Food, Wine, & Spirits Design History Photography Self-Help & Self-Improvement
Languages
English
Awards
  • CRMA Cover Finalist 2021
  • Editor's Choice, PRINT magazine 2020
  • General Excellence CRMA 2020
  • ADC Awards, Publication Design Shortlist, 2022
  • DRMA General Excellence Award
  • Create Magazine, Juried Selection
  • Honorable mention, Kentucky State Fair
  • AIGA 100 Show Winner, 2023
  • AIGA 100 Show Winner 2024

Work experience

Self-employed

Jan, 2018 — Present
I've worked with existing publishing houses like Koehler Books, The Reading List, Sarabande books. I've also designed books for award-winning self-published authors. Other clients include Planned Parenthood, Cape Charles Distillery, The Sunday Riley.

San Antonio Current

Sep, 2015 — Dec, 2017 (about 2 years)
At the San Antonio Current, I art-directed and designed over 52 issues each year, along with six high-gloss supplement publications. Every week, I collaborated with a team of editors, writers, photographers, illustrators, and the marketing folks. Former Current Content Editor, Alejandra Gonzalez said this of my work: "Working with Sarah in an editorial setting was nothing short of ideal. A quick designer with a thoughtful process, Sarah’s work at the Current added depth to our storytelling with a clear respect for the content, characters and authors. The amount of research she puts into every design is inspiring and her work ethic and dedication to detail is commendable. No project too big or small, Sarah was a force in the editorial department and the backbone of the team."

Kentucky Derby Museum

Sep, 2011 — Aug, 2014 (almost 3 years)
In-house designer that wore many hats. Designed marketing materials for all Museum departments. Photographed and designed gift shop bi-annual catalog. Worked with curatorial department to produce and design special exhibits.

Portfolio

Midpoint: Manhood, Midlife and Prostate Cancer

James a Hill

As a healthy 56-year-old marketing executive, Jim Hill never saw stage-3 prostate cancer coming. Yet, in early 2018 he found himself on his back for six hours, going through a laparoscopic rad... read more
Cover Design
MED SCHOOL after MENOPAUSE: The Journey of my Soul

Valentin, Ann Charlotte

Cover Design
It Always Rains on Wednesday: Book One: Genesis

Hackney, R Douglas

Cover Design
A Gathering of Men

Simmons, Rona

Cover Design

Sarah has 3 reviews

Professionalism

Quality

Value

Responsiveness

Simran B.

Simran B.

Feb, 2022

Sarah was really great to work with and got the samples back in a timely manner!
Peggy Wynne "P.W." B.

Peggy Wynne "P.W." B.

Jul, 2019

Sarah has been a pleasure to collaborate with! Though I've been published conventionally, this was my first experience having an ebook formatted, and she patiently guided me through the process. Her communication was professional, prompt, concise and clear and she was always responsive to feedbac...
Read more
Liz Y.

Liz Y.

Jul, 2019

Terrible experience. After Sarah sent a bid and we agreed upon, there was a misleading wording that led to a rough go at the beginning. We had a phone conversation and to avoid further miscommunication, and started moving forward. She submitted 3 pages rough draft to see if I liked the design...
Read more
Sarah F.
I was really proud of the work done for Liz and I'm sad the world won't get to see the concepts designed. Unfortunately, the client repeatedly asked me to work beyond the scope of the project. Th...
Read more

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