Sarah Lahay (née Beaudin) – Designer

I'm a book and marketing designer with over 14 years of industry-specific experience.

I consider cover design to be a bit like translation work, there's an art to knowing when to express the text word-for-word and when to adjust the phrasing so that it makes sense in this new medium. I love collaborating with writers to give their story a face, exploring the emotion of the message and how we can represent that in colour and shape. I take pride in the fact that people do judge a book by its cover, it has a direct influence on sales!

I spent my early career working in traditional publishing, but I transitioned to a less conventional approach to allow me to work remotely when my partner took on work with a travelling international circus. I spent ten years following the big top, and I've found that working with clients around the globe helps me keep a fresh perspective on design trends and telling stories across different cultures.

When my nose isn't stuck in a book, I also design posters, advertising campaigns, and other marketing materials that help authors and content creators connect with their target audience.

*Currently booking collaborations for October 2026 and onward*