Sarah Baldwin

Sarah Baldwin – Designer

Senior Designer creating recognisable Bestsellers in Childrens, Teen and YA Fiction for UK Publishers incl, Hachette UK, Bloomsbury.


I'm a senior book cover designer with over 7 years experience working in-house at London's most well known publishers; incl. Hachette UK, Bloomsbury. I've worked on best sellers, book club picks and award winners.

Most of my portfolio features Children, Teen and YA Fiction, but I can comfortably work within Poetry, Non-Fiction, and Adult readers.

I love creating concept-led cover art that's deceptively simple. I want to bring the instant impact that piques your interest in a book. As you read and the story reveals itself I like the cover to take on even deeper meaning.

I'm well known for my creative lettering. Check out my website for ways I've used lettering to translate to football kicks, golf strokes and famous lines from detective dramas. I always have my iPad and iPencil with me when watching TV!

My favourite thing is having the title and artwork interact with each other. For one example, my MOXIE cover, I wanted the letters in the title to be knocked off course by the power of the fist! They're the covers that are memorable and achieve the most impact.

Children's Contemporary Fiction Fantasy Literary Fiction Romance Young Adult
  • BA(Hons) Design–Visual Communications from Dublin Institute of Technology

Work experience

Bloomsbury Publishing

Nov, 2018 — Mar, 2022 (over 3 years)

Working in-house in Children's Fiction Department

Hachette Children's Group

Dec, 2015 — Oct, 2018 (almost 3 years)

In-house Designer on Teen/YA Fiction titles

Grub Street Publishing

Dec, 2014 — Dec, 2015 (about 1 year)

Designing book covers for Cookery and History titles.



Sara H.

"Vibrant." – Emily A. Duncan, New York Times bestselling author of Wicked Saints "An enchanting and thrilling contemporary fantasy." – Brigid Kemmerer, New York Times bestselling author of A Curse So Dark and Lonely A safe haven between four realms. The girl s... read more
The Liars

Jennifer M.

From the author of Moxie, soon to be a major Netflix production The highly anticipated new novel from Jennifer Mathieu. Two siblings wrestle with the secrets and lies that threaten to destroy their future. Perfect for fans of We Were Liars.How can one family h... read more
Alfie has noticed a few things since his family moved to Folding Ford. He really misses life in the city. He and his sister don't exactly fit in here. But the most interesting one is that the weather is BONKERS. One frost-covered branch on one tree in the midd... read more
'So good I read it twice' - Hilary McKay, author of The Skylarks' War'This thrilling time-slip adventure oozes magic and heart' - Bookseller EDITOR'S CHOICEWhen Charlie's longed-for brother is born with a serious heart condition, Charlie's world is turned upsi... read more

Sarah has 5 reviews





Dane J.

Dane J.

Dec, 2022

Sarah is an amazing designer and a true professional. Sarah always reads the work first and then comes back with several different routes (ideas) that the cover art could go in. Then she takes your feedback and comes back with color options before going ahead with the final cover. Sarah always makes sure to reaffirm throughout the process that you're happy with the cover and to let her know if ...
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Aquala R.

Aquala R.

Mar, 2022

Sarah did a wonderful job! The cover she designed was gorgeous. Sarah was very professional. I had a delay in publishing she worked with me. I definitely recommend Sarah to design your cover.
Chris U.

Chris U.

Jan, 2022

Sarah was amazing from start to finish, always getting back to me and going the extra mile to help create my book. It looks incredible which is down to her creative prowess and attention to detail! I whole heartedly recommend Sarah to anyone.
Bena S.

Bena S.

Dec, 2021

Sarah is a professional to the end and tried hard to help me by giving me a very good deal, as I had a design in mind that we agreed upon. Sadly, days before our collaboration began I saw a book recently published with the same idea. We discussed an alternative, but I should have suggested at the time that we start from the beginning with our negotiations. The result was, that on a tight budget...
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Dane J.

Dane J.

Nov, 2021

Sarah was wonderful to work with. She had great, creative ideas for the book layout and the end result was far better than what I originally envisioned. Sarah was a true professional and kept open communication throughout the entire process. I highly recommend working with Sarah Baldwin if you have the opportunity.