Sandra Goroff

Sandra Goroff - Publicist

Boston USA

I am an award-winning veteran literary and art publicist based in Boston. I work with all kinds of authors in the US and internationally.

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Overview

Reviews (4)
I am an award winning literary and art publicist based in the US and have worked with a wide variety of books, authors, experts, celebrities and publishers.

I began my career in 1982 at Houghton Mifflin's Boston based headquarters, where I promoted authors including a former US president, a world famous economist, a James Bond private eye and a shipwrecked sailor. I was chosen as one of the top 100 marketers by Advertising Age Magazine for my promotion of the bestselling American Heritage Dictionary, Third Edition.

I later formed my own company and continue to work with both major publishers and individual authors on projects and ongoing publicity efforts. My media contacts are exceptional and provide unparalleled access to major print, broadcast and social media.

I also was an adjunct professor in the graduate publishing and writing program at Boston's Emerson College, where I taught Book Marketing and Promotion.

I enjoy working closely with my clients, am an early riser and a middle of the night emailer. I love a challenge and will work above and beyond to accomplish our goals, having fun in the process.

I offer full publicity services with an expertise in media placement. I also offer publicity consultations and help aspiring authors organize and prepare an agent/publishing proposal.
Services
Non-Fiction
Antiques & Collectibles
Architecture
Biographies & Memoirs
Design
Entertainment
Fashion & Textiles
Nature
Photography
Humanities & Social Sciences
Art
Fiction
Historical Fiction

Awards

  • Advertising Age top 100 marketer
  • Bell Ringer Awards. Publicity Club of New England
  • Medill School of Journalism NW university, Chicago, Bronze Award

Work experience

President

Self-employed
January, 1994 – Present (almost 26 years)

As a veteran literary and art publicist, I have worked with individuals, major publishers, museums, organizations and a myriad of other creatives placing major print, broadcast and social media features, increasing visibility and stimulating sales.

My placements have included features on national shows including CBS Sunday Morning, National Public Radio and The New York Times. I maintain excellent long term contacts which provide unusually high level access. I enjoy working with clients in the US and internationally. While I have, and continue to work on a variety of subjects and genres, my personal specialties and interests include architecture, art, antiques, nature and design.

Associate Director of Publicity

Houghton Mifflin Company
July, 1982 – January, 1994 (over 11 years)

As a publicist at Houghton Mifflin over the years, I promoted such bestselling and well known authors as former President Jimmy Carter, Tracy Kidder, John Kenneth Galbraith, Chris VanAllsburg, Margret Rey, Maurice Sendak, Jane Goodall, Archibald Cox and Steven Callahan, author of Adrift 76 Days Lost at Sea.

Projects

Life Could be Verse by Kirk Douglas

I was publicist for legendary Hollywood icon and actor, Kirk Douglas and his 11th book and first volume of poetry. At the time, Mr. Douglas celebrated his 98th birthday (yes! He made it to 100). I secured major television features which included Entertainment Tonight, People Magazine, Associated Press, USA Today, AARP Magazines and among other major media.

Personal Publicist for bestselling author Clive Cussler

I worked with bestselling author Clive Cussler on a number of projects including his only non-fiction book, The Sea Hunters, which wound up at number 1 on The New York Times Best Seller list. I placed many national broadcast and print features for Cussler including CBS Sunday Morning and USA Today and Men's Journal. I worked on several other books w Cussler.

The House At Lobster Cove by jane Goodrich

This a wonderful historical fiction. Achieved high level Print and broadcast coverage nationally and regionally with significant placements such as a six page excerpt in Yankee magazine and a two page feature in the Boston Sunday globe. And a full color four page spread in Maine Magazine and The Portland Press Herald. The House At Lobster Cove is now its 4th printing.

Portfolio (8 selected works)

The Sea Hunters: True Adventures with Famous Shipwrecks

Clive Cussler

FROM THE CREATOR OF DIRK PITT® -- THE WORLD'S #1 ACTION HERO...REAL STORIES. REAL EXCITEMENT. REAL ADVENTURE. THE SEA HUNTERS A steamboat goes up in flames...and down to the bottom of the sea. A locomotive plunges into a creek...and vanishes into mystery. A German U-boat sends an American troop transport, and eight hundred on board, to a watery grave...on Christmas Eve. Clive Cussler and his c... read more

FROM THE CREATOR OF DIRK PITT® -- THE WORLD'S #1 ACTION HERO...REAL STORIES. REAL EXCITEMENT. REAL ADVENTURE. THE SEA HUNTERS A steamboat goes up in flames...and down to the bottom of the sea. A locomotive plunges into a creek...and vanishes into mystery. A German U-boat sends an American troop transport, and eight hundred on board, to a watery grave...on Christmas Eve. Clive Cussler and his c... read more

Life Could Be Verse: Reflections on Love, Loss, and What Really Matters

Kirk Douglas

For his 98th birthday, Kirk Douglas offers us an intimate look into his life. Through a collection of poetry, prose and photographs, he pulls the curtain all the way back exposing the bombs and blockbusters of both the personal and professional aspects. From uncomplicated poems written for his beloved wife, Ann, of 60 years, to poems written for his four boys when they were still small, Dougla... read more

For his 98th birthday, Kirk Douglas offers us an intimate look into his life. Through a collection of poetry, prose and photographs, he pulls the curtain all the way back exposing the bombs and blockbusters of both the personal and professional aspects. From uncomplicated poems written for his beloved wife, Ann, of 60 years, to poems written for his four boys when they were still small, Dougla... read more

Sargent's Daughters: The Biography of a Painting

Erica E. Hirshler

One of the most celebrated painters of his day, John Singer Sargent defines for many the style, optimism and opulence of turn-of-the-century America. Among his renowned portraits, "The Daughters of Edward Darley Boit" stands alongside "Madame X" and "Lady Agnew of Lochnaw" as one of Sargent's immortal images. This painting depicts four young sisters in the spacious foyer of the family's Paris ... read more

One of the most celebrated painters of his day, John Singer Sargent defines for many the style, optimism and opulence of turn-of-the-century America. Among his renowned portraits, "The Daughters of Edward Darley Boit" stands alongside "Madame X" and "Lady Agnew of Lochnaw" as one of Sargent's immortal images. This painting depicts four young sisters in the spacious foyer of the family's Paris ... read more

The House at Lobster Cove

Jane Goodrich

He was Boston's largest taxpayer with little interest in civic affairs. He was listed in the Blue Book but joined no clubs. His magnificent dining room at Kragsyde, his house at Lobster Cove, rarely entertained visitors. If George Nixon Black was mentioned at all, it was almost as rumor. His greenhouses boasted rare plants, his collection of antiques and paintings were extraordinary and his pa... read more

He was Boston's largest taxpayer with little interest in civic affairs. He was listed in the Blue Book but joined no clubs. His magnificent dining room at Kragsyde, his house at Lobster Cove, rarely entertained visitors. If George Nixon Black was mentioned at all, it was almost as rumor. His greenhouses boasted rare plants, his collection of antiques and paintings were extraordinary and his pa... read more

In the Shadow of Man

Jane Goodall

World-renowned primatologist, conservationist, and humanitarian Dr. Jane Goodall’s account of her life among the wild chimpanzees of Gombe is one of the most enthralling stories of animal behavior ever written. Her adventure began when the famous anthropologist Dr. Louis Leakey suggested that a long-term study of chimpanzees in the wild might shed light on the behavior of our closest living re... read more

World-renowned primatologist, conservationist, and humanitarian Dr. Jane Goodall’s account of her life among the wild chimpanzees of Gombe is one of the most enthralling stories of animal behavior ever written. Her adventure began when the famous anthropologist Dr. Louis Leakey suggested that a long-term study of chimpanzees in the wild might shed light on the behavior of our closest living re... read more

The Circle of Innovation: You Can't Shrink Your Way to Greatness

Tom Peters

In 1982, business guru Tom Peters co-authored In Search of Excellence, one of the most influential business guides of all time. More recently, through 400 seminars in 47 states and 22 countries, Peters reexamined, refined and reinvented his views on innovation--the #1 survival strategy, he asserts, for businesses of the next millennium.The Circle of Innovation brings these seminars--and Peters... read more

In 1982, business guru Tom Peters co-authored In Search of Excellence, one of the most influential business guides of all time. More recently, through 400 seminars in 47 states and 22 countries, Peters reexamined, refined and reinvented his views on innovation--the #1 survival strategy, he asserts, for businesses of the next millennium.The Circle of Innovation brings these seminars--and Peters... read more

Last Train to Memphis: The Rise of Elvis Presley

Peter Guralnick

From the moment that he first shook up the world in the mid 1950s, Elvis Presley has been one of the most vivid and enduring myths of American culture.Last Train to Memphis: The Rise of Elvis Presley is the first biography to go past that myth and present an Elvis beyond the legend. Based on hundreds of interviews and nearly a decade of research, it traces the evolution not just of the man but... read more

From the moment that he first shook up the world in the mid 1950s, Elvis Presley has been one of the most vivid and enduring myths of American culture.Last Train to Memphis: The Rise of Elvis Presley is the first biography to go past that myth and present an Elvis beyond the legend. Based on hundreds of interviews and nearly a decade of research, it traces the evolution not just of the man but... read more

Costume Jewelry (DK Collector's Guides)

Judith Miller, John Wainwright

A catalog of more than 1,500 collectible pieces features tips on purchasing costume jewelry, a guide to desireable prices, and a detailed history of costume jewelry from ancient times to the present day.

A catalog of more than 1,500 collectible pieces features tips on purchasing costume jewelry, a guide to desireable prices, and a detailed history of costume jewelry from ancient times to the present day.

Sandra has 4 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

CG FEWSTON
Sandy is exceedingly detail-oriented, inquisitive and professional. She’s one of those rare high-quality professionals who understands how best to make the final copy sparkle. She knows how to tweak copy to get the best results possible due to her technical and creative expertise, sound judgment, and skillful leadership. Sandy’s remarkable attention to detail greatly improved the final product....
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CG FEWSTON, September 2019

Sandra Goroff
Thank you very much for your patience and kindness. It has been a pleasure working and getting to know you Cody. I appreciate your kind comments.

Reply from Sandra Goroff


Steve Bassett
I am still working with Sandy so any additional comments will be when our collaboration is complete

Steve Bassett, March 2019

Sandra Goroff
Thanks Steve. It has been a pleasure to work with you. Your success matters to me. Best, sandy

Reply from Sandra Goroff


Jill Henry
My husband and I co-wrote a book together with the intention of self-publishing, but after speaking to Sandy, decided to try our luck at finding an agent and getting traditionally published. Sandy gave us tremendous confidence in our book - after all, she has decades of experience in the publishing world, so when she says "you have a great idea here and I think you could get published" it means...
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Jill Henry, February 2019

Sandra Goroff
Thank you so much Jill. I am thrilled everything has worked out so well and look forward to a long work relationship. I’m very proud of you and Dave and very happy for you. Sandy

Reply from Sandra Goroff


Madelyn Hornstein
Sandy has become one of my favorite people! As an inexperienced author, I felt overwhelmed by publishing my first book. After researching Sandy and her impressive client history and outstanding praises, I reached out to her. Once I spoke with Sandy and she understood the intention of my book, we both felt her consulting services would be the best fit for my needs. Sandy’s wisdom, candor a...
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Madelyn Hornstein, July 2018

Sandra Goroff
Many many thanks Madelyn. It has been my complete pleaseure and I am rooting for you!

Reply from Sandra Goroff

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