Sandra Friesen

Sandra Friesen – Designer

I am book designer with 15 years of experience creating covers and interiors for non-fiction and illustrated books.

Overview


Design is in my blood. I grew up in Ottawa watching my father paint signs, and typography has been a passion as long as I can remember. I studied graphic design at Emily Carr University in Vancouver and then began working in film and television creating titles and visual effects. My film and TV work continued after a move to Toronto, but a yearning to work in print led me to strike out on my own. When I began designing books, it felt like a revelation. I love how book design lets me combine visual storytelling with my love of reading. Now I call London home and work with a variety of publishers in the UK, the US and Canada.

Here is what some of my clients have to say about working with me:

The authors, who are notoriously hard to please, are “absolutely delighted” by your cover design.
—Daniel Ochsner, Production and Design Manager, University of Minnesota Press

The cover really looks great—what a fun idea, and the execution is outstanding. Nice work!
—Rachel Moeller, Assistant Production and Design Manager, University of Minnesota Press

I'm really grateful for your work and for designing such creative solutions that we're all happy with, including the authors!
—Robert Davies, Editorial and Rights Manager, The British Library

Thanks so much for the quick work. We are convinced that we’re on to an absolute winner with your cover design for Under the Shadow! We love it.
—Sara Magness, Senior Production Editor, I.B.Tauris

Wow! These cover mock ups are fantastic! You have done a great job conceptualizing a very difficult topic.
—Mike Bechthold, Production Coordinator, Wilfrid Laurier University Press

Sandra is a talented and thoroughly professional typographer. She has a discerning eye, an unerring feel for visual “rightness” on the page, and in her communication with the Press she is prompt to respond and unfailingly courteous.
— Rob Kohlmeier, Managing Editor, Wilfrid Laurier University Press
Services
Non-Fiction
Art Cooking, Food, Wine, & Spirits Design History LGBTQ Non-Fiction Photography Political Science & Current Affairs
Languages
English
Certifications
  • Bachelor of Design from Emily Carr University of Art and Design, Vancouver, Canada

Work experience

Princeton University Press

Jul, 2018 — Present

I provide freelance book cover design for Princeton University Press on an ongoing basis.

Reaktion Books

Jul, 2018 — Present

I provide freelance book cover and interior design for the British Library on an ongoing basis.

British Library

Feb, 2017 — Present

I provide freelance book cover and interior design for the British Library on an ongoing basis.

University of Minnesota Press

Aug, 2015 — Present

I provide freelance book cover and interior design for UMN Press on an ongoing basis.

University of Toronto Press

Dec, 2014 — Present

I provide freelance book cover design for UTP on an ongoing basis.

McGill-Queens University Press

Feb, 2014 — Present

I provide freelance book cover and interior design for MQUP on an ongoing basis.

Pearson Canada

Dec, 2009 — Jan, 2013 (about 3 years)

Designed covers and interiors for several textbooks.

Wilfrid Laurier University Press

Sep, 2005 — Present

I provide freelance book cover and interior design for WLUP on an ongoing basis.

Portfolio

A Brief History of Women in Quebec examines the historical experience of women of different social classes and origins (geographic, ethnic, and racial) from the period of contact between Europeans and Aboriginals to the twenty-first century to give a nuanced a... read more
In Paramedics On and Off the Streets, Michael K. Corman embarks on an institutional ethnography of the complex, mundane, intricate, and exhilarating work of paramedics in Calgary, Alberta. Corman’s comprehensive research includes more than 200 hours of partici... read more
From 1931 to 1945, leaders of the SS, a paramilitary group under the Nazi party, sought to transform their organization into a racially-elite family community that would serve as the Third Reich’s new aristocracy. They utilized the science of eugenics to convi... read more
When poet and essayist Kenneth Sherman was diagnosed with cancer, he began keeping a notebook of observations that blossomed into this powerful memoir. With incisive and evocative language, Sherman presents a clear-eyed view of what the cancer patient feels an... read more
Literary form presents an important opportunity for understanding the relationship between literature and science. Through a series of close readings of poetry and prose, Unified Fields demonstrates that formal structures in literature can relate to scientific... read more
What does it mean for human beings to exist in an era of dronified state violence? How can we understand the rise of robotic systems of power and domination? Focusing on U.S. drone warfare and its broader implications as no other book has to date, Predator Emp... read more
Why do African Americans have exceptionally high rates of hypertension, diabetes, and obesity? Is it their genes? Their disease-prone culture? Their poor diets? Such racist explanations for racial inequalities in metabolic health have circulated in medical jou... read more
Tea: A User’s Guide is the most up-to-date and factual guide to specialty tea. This volume presents an extensively peer-reviewed framework for navigating the world of tea whether you are just embarking on your tea journey or whether you have been drinking tea ... read more
The turn of the twenty-first century has witnessed an eruption of nonfiction films on sex work. The first book to examine a cross-section of this diverse and transnational body of work, Sexography confronts the ethical questions raised by ethnographic document... read more
From race-based pharmaceutical prescriptions and marketing, to race-targeted medical “hot spotting” and the Affordable Care Act, to stem-cell trial recruitment discourse, Subprime Health is a timely examination of race-based medicine as it intersects with the ... read more
For the first three decades of the twentieth century, the Marchesa Luisa Casati astounded Europe. She was infamous for her evening strolls—naked beneath her furs, parading cheetahs on diamond-studded leashes. Artists such as Man Ray and Augustus John painted, ... read more
"For most of my life I lived behind a curtain – not the magic one of theatre, but Stalin’s Iron Curtain between the East and the West. However, it was full of holes." So writes Michael Meylac, whose love of ballet began in his youth in Leningrad (now St. Peter... read more
This book takes five landmarks as the starting point for a series of journeys into the layers of history and culture of Camden Town. The World’s End pub existed in various forms since before Camden began. Today's crowds flock to the locks and market at Regent’... read more
From humble beginnings, Soho developed into a fashionable center for London’s nobility in the 18th century. Yet this same area was to become a poverty-stricken and decaying Victorian hub of cheap lodging houses. This was the Soho of the devastating cholera out... read more
Bloomsbury lies at the heart of cultural and intellectual London, famed for its museums, universities and literary heritage. Matthew Ingleby's new history ranges across the neighborhood to explore hidden corners and reveal unexpected connections between Blooms... read more
A critical exploration of how modernity and progress were imposed on the people and land of rural South Dakota The Rosebud Country, comprising four counties in rural South Dakota, was first established as the Rosebud Indian Reservation in 1889 to settle the Si... read more
This is a short, entertaining, and illuminating introduction to the history and culture of coffee, from the humble origins of the bean in northeast Africa over a millennium to ago, to what it is today, a global phenomenon that is enjoyed around the world. It i... read more
Canada’s big six banks weathered the 2008 financial crisis very well. Their adherence to tried and tested twentieth-century products and services made them a safe harbour in the financial storm. However, as the modern global information economy continues to de... read more
Savor a taste of the edible alphabet, from A to Z. Throughout history, visual and performance artists of all stripes and degrees of renown have rendered their visions within the whimsical medium of food. But however ubiquitous the practice may be, in Carolyn T... read more
How the new conspiracists are undermining democracyâ€"and what can be done about itConspiracy theories are as old as politics. But conspiracists today have introduced something newâ€"conspiracy without theory. And the new conspiracism has moved from the fringe... read more
The first-ever study of women in Canadian publishing, Toronto Trailblazers delves into the cultural influence of seven key women who, despite pervasive gender bias, helped advance a modern literary culture for Canada.Publisher Irene Clarke, scholarly editors E... read more
The New Class War

Michael Lind

An Evening Standard's Book of the Year'A tour de force.' David GoodhartAll over the West, party systems have shattered and governments have been thrown into turmoil. The embattled establishment claims that these populist insurgencies seek to overthrow liberal ... read more

Sandra has 3 reviews

Professionalism

Quality

Value

Responsiveness

Joe O.

Joe O.

Aug, 2019

I have really enjoyed working with Sandra. She was extremely enthusiastic from the start, had some amazing ideas for the cover and the interior design and the finished product looks fantastic. I couldn't be happier. I'd highly recommend working with Sandra if you're aiming high for your book.
Tony G.

Tony G.

Mar, 2019

It was a pleasure to work with Sandra, she understood exactly the feel I was looking for with my cover design and interior layout. Sandra produced one of the most striking cover designs for any book on tea and the interior work she did is phenomenal as well -- very clean and just the right amount of whitespace. She also handled all of my foreign language text beautifully. Most importantly, she...
Read more
Rob D.

Rob D.

Mar, 2017

It was a pleasure working with Sandra - she went above and beyond our original discussions (e.g. undertaking picture research) and familiarised herself with the text of each book in some detail to ensure an eye-catching, commercial, and thoroughly market-appropriate design.

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