While at Mattel I developed manuscripts and content guides for Barbie, Enchantimals, Ever After High, and new IP. These projects spanned various themes and formats including 8x8 storybooks, leveled readers, middle-grade chapter books, and non-fiction activity books.
One of my favorite projects was developing the first ever Enchantimals middle- grade chapter books. I worked closely with the tv showrunner and the writing team to craft these new character personalities, their relationships, and the world of Everwilde where they live with their animal besties. These chapter books launched the brand and the stories we developed were later picked up by various content teams. It was inspiring to work with various writers and teams to develop the new world full of vibrant and hilarious characters.
I was also constantly developing new Barbie stories and consulting on content for various other teams during one of the most exciting times to be working with the infamous doll brand. I pitched new career stories and hired writers who successfully advanced the message You Can Be Anything. One of the biggest endeavors was Barbie Code Camp with Friends in which I worked closely with both the writer and a computer programming experts to develop a groundbreaking Barbie title. This title married storytelling with non-fiction information synthesized and simplified for young readers. I also provided developmental editing feedback to projects that featured storytelling beyond books like the Barbie STEM kits. Finally, I helped develop new formats like Barbie comics and a Barbie cookbook.
While working at DreamWorks Animation SKG, I became intimately knowledgeable about the licensed book business. I worked especially close with filmmakers and franchise developers to make sure writers had the latest content reference. I also worked with the vertical publishing department to brainstorm and develop titles that went beyond the initial source material whether it was a movie or a television show.
As an Arts and Entertainment editor, I worked with writers in a fast-paced newspaper environment to produce a daily section chock full of informative and entertaining pieces. I worked closely with writers of various experience to craft engaging stories for the UCLA community. I loved working with new writers who were excited and passionate about journalism, arts, culture, film, television, theater, and (most of all) great storytelling. Sitting with a writer in a windowless, college newsroom was never dull as we crossed every T and rewrote ledes while the production clock counted down in the background.
I also served as the Editorial Director for the quarterly lifestyle magazine, Prime. This meant working closely with select writers to develop longer, more time-intensive stories and interviews. I'm proud to say that the 2012 spring issue of Prime won that year's Pacemaker from the Associated Collegiate Press.
Think like a coder while playing sports, crafting . . . even pet-sitting? At Code Camp, Barbie and her friends are discovering all the ways they use coding concepts every day! In their final project, Barbie, Nikki, and Teresa share all the fun ways you can think like a coder, too! Concepts include Algorithms, Sequences, Loops, Debugging, and more! You don’t need a computer to start learning ab... read more
Meet the Enchantimals!When a huge storm makes a mess in the land of Junglewood, Patter Peacock and her animal bestie, Flap, are washed away from their home and all the way to Wonderwood! But their day starts to look sunnier when Patter and Flap are welcomed by the Enchantimals of Wonderwood: Felicity Fox, Danessa Deer, Sage Skunk, and Bree Bunny. While Patter can't wait to make new friends, sh... read more
Felicity Fox and her animal bestie, Flick, can't wait for the big camping trip they've been planning with all their Enchantimal friends! Felicity loves sharing adventures with her friends, and this trip is sure to be the best yet! But when Bree Bunny's latest invention predicts a big storm headed straight for Wonderwood, it looks like Felicity's plans will be washed away. Can the Enchantimals ... read more
A new storybook inspired by the Barbie doll line, which features a diverse array of dolls of varying shapes and sizes! Plus over 50 stickers!Barbie and her friend Daisy can't wait for their ballet recital. But when paint spills on their costumes and the electricity goes out, Daisy thinks their recital will be a disaster! With help from Barbie and her friends, can Daisy put a different spin on ... read more
Children ages 4 to 6 will love this Step 2 deluxe Step into Reading leveled reader based on Barbie’s latest movie, releasing in spring 2017. Over 30 shimmery stickers add to the fun! Step 2 Readers use basic vocabulary and short sentences to tell simple stories. For children who recognize familiar words and can sound out new words with help.
The fourth chapter book in the new Once Upon a Twist chapter book series that is perfect for the younger fans of Ever After High. These stories put a spelltacular spin on classic fairytales!©2018 Mattel. All Rights Reserved.
Children ages 3 to 7 will love this beautiful storybook based on the Barbie™ Dreamtopia movies and toy line, featuring princesses, fairies, mermaids, and more! It features over 50 Barbie™ Dreamtopia stickers! Since 1959, Barbie has shown girls that they can live their dreams. From an astronaut to a chef to the first woman president, she knows that girls can do anything! DREAMTOPIA is a new fan... read more
Read all about BarbieTM and her sisters' amazing adventures in the new animated series BarbieTM Dreamhouse Adventures in this Step 2 deluxe Step into Reading leveled reader--plus stickers!Barbie and her sisters--Chelsea, Stacie, and Skipper--always have fun as they travel all around the world in the new animated comedy series BarbieTM Dreamhouse Adventures. Children ages 4 to 6 will love readi... read more
Barbie is one of the top students in her chemistry class. For an extracurricular project, she and a fellow classmate put together a series of science demonstrations to present to other students at their school. This colorful carrying case is actually a portable science lab with all sorts of tools and materials for science experiments. As you read the story in the illustrated manual, you can ex... read more
In this book everyone’s favorite girl Barbie teaches you to cook over 40 mouth-watering recipes perfect for all of your friends and family! Each recipe is easy to make and is shown in beautiful color photographs. The book is divided into four chapters, breakfast, snacks, dinner and sweets and the recipes vary in difficulty from beginners to the more advanced.So dive in, get cooking and enjoy B... read more
Barbie and her sisters, Chelsea, Stacie, and Skipper, along with their puppies, Taffy, DJ, Honey, and Rookie, are invited to a prestigious Dog Show in the big city. The Dog Show is trying to change its elitest image by inviting all types of dogs to enter―not just purebreds. But something funny is going on at the Dog Show as one contestant after another starts to mysteriously disappear. But jus... read more
The fifth paperback chapter book in our Once Upon a Twist chapter book series that is perfect for the younger fans of Ever After High. These stories put a spelltacular spin on classic fairytales! In this twist, Apple White and Kitty Cheshire find themselves inside of the Little Mermaid's storybook.©2018 Mattel. All Rights Reserved.
BarbieTM can be an ice skater in this full-color storybook that includes over 50 stickers!Barbie joins the ice skating club, but will she be able to compete in the Winter Wonderland Ice Show? Children ages 3 to 7 will love to read about BarbieTM as she twinkles, twirls, and learns what it takes to be an ice skater! This full-color storybook features over 50 fun stickers!Since 1959, Barbie has ... read more
Celebrate Valentine's Day with this BarbieTM coloring book with four chunky crayons and over 50 stickers!Children ages 3 to 7 will love to share the love with Barbie and her pets as they celebrate Valentine's day by baking sweet cupcakes, delivering chocolates, and creating friendship cards for all their friends in this Valentine-themed Chunky Crayon Book starring BarbieTM! It features 4 chunk... read more
A beautifully illustrated picture book about Barbie--the most famous doll in the world--and her visionary creator, Ruth Handler.After noticing how her daughter played with “grown-up” paper dolls, Ruth Handler wanted to create a doll that would inspire little girls to use their huge imaginations and big dreams about their futures. While others told her it wasn’t possible, Ruth Handler proved th... read more
From a ballerina and a doctor to a chef and a soccer player—you can be anything you want to be! Just like Barbie! This hardcover collection of six stories will inspire children ages 3 to 7 to strive for the career of their dreams! Since 1959, Barbie has shown girls that they can live their dreams. From an astronaut to a chef to the first woman president, she knows that girls can do anything!
Children 3 to 7 will love to dress up Barbie and her friends with this paper doll book, which features Barbie and her curvy, petite, and tall friends. This deluxe activity book includes more than 30 fashion outfits, backgrounds, and accessories for hours of fun! Since 1959, Barbie has shown girls that they can live their dreams. From an astronaut to a chef to the first woman president, she kno... read more
Children ages 2 to 5 will love to read all about bunnies in this brand-new Little Golden Book starring Barbie™ and her sisters! It’s perfect for spring, Easter, or anytime!
Reedsy is a community of top publishing professionals. Join Reedsy today to browse 1000+ profiles.