Sally Apokedak

Sally Apokedak – Editor

Agent-turned-publisher with decades of experience--mainly in children's lit. Experienced with the general market and the Christian market.

Overview

I'm currently a publisher and a freelance editor, and in the recent past I was a literary agent, I have over twenty-five years' of experience in General Market children's books, and in books for all ages in the Christian market. Books I've edited have won major awards and one series has sold over a million copies.

If you are writing novels, I can help you

1) find a vibrant voice that will make your books sing

2) build rich story worlds that will draw readers in and hold them captive

3) create active characters your readers will love (even long after they finish reading)

4) plan and execute twisting plots that will surprise and delight your readers

5) weave in meaningful themes so your readers will finish your books with a satisfied sigh.

I also have tons of experience editing board books and picture books. With these I can help you with plot (or concept), character development, voice (rhyme and meter and words that wow!), page turns (pace), and theme.

And, after reading tens of thousands of query letters, I can tell you very quickly if your query letter is going wrong and help you shape a letter that will grab an agent or editor's interest and make them flip to the manuscript and give it a read.

I do work on adult nonfiction and novels, but my first love is the children's market. Great children’s books entertain and also teach. The best books show children how to love well, cherish beauty, and think deeply; and they give children the courage to live heroic lives. With every edit I do, I strive to help authors write and publish books that are excellently crafted--books that will entertain children and also encourage them to live large.

Services
Non-Fiction
Children’s Non-Fiction Christian Non-Fiction
Fiction
Christian Fiction Fantasy Middle Grade Picture Books Young Adult Fantasy
Languages
English (US)
Awards
  • SCBWI WIP grant 2008
  • ECPA bestselling books over a hundred times
  • Edgar nomination
  • Realm Award Debut Winner
  • Foundations Scholarship
  • ACFW Genesis Spec-fic Winner
  • ACFW Genesis YA finalist
  • Sunshine State Young Readers Award
  • Georgia Children's Book Award nomination
  • Christian Book of the Year nomination
  • YAYOMG! Award
  • Creative Child Preferred Choice Award
  • Realm Award Book of the Year Finalist
  • Realm Award YA Finalist

Work experience

Self-employed

Mar, 2017 — Present
I own a small, traditional publishing company (I pay advances and royalties) with an eclectic list, including YA fantasy, MG poetry, picture books, novels, and even nonfiction.

Udemy

Dec, 2015 — Present
I have four writing courses up on Udemy that cover Voice, Plot, Punctuation, and Query Letters. I have over 7000 students enrolled who live in over 90 countries.

Self-employed

Sep, 2012 — Sep, 2024 (about 12 years)
Specializing in children's books, I have a select few authors, including the award-winning and best-selling Hannah C. Hall and Taryn Souders.

Self-employed

Sep, 2001 — Present
--I’ve done editorial assessments for SCBWI conferences for years. I'm honest, but I've never made a writer cry. I point out where the writer excels, as well as areas needing improvement. --In developmental edits I focus on story world, character, plot, pace, and theme. These all work to pull readers in, keep pages turning, and provide satisfying endings. --In copy edits, I focus on voice. I look for places to use figures of speech, I consider how words sound, and I look at pacing and description. --I’ve gotten tens of thousands of queries. I can help you write a strong query letter. --When editing picture books, I look all of the above—character, plot (or structure in concept books and nonfiction), voice, theme, pacing (page turns), descriptions, and so on. I also consider what kind of opportunities the author has given the illustrator.

Portfolio

Developmental Editing Copy Editing Proofreading Query Letter Review
Secrets of the Broken House

Souders, Taryn

Sourcebooks Young Readers

Developmental Editing Copy Editing Query Letter Review
Copy Editing
Copy Editing Query Letter Review
I Pray You'll Be . . .

Hall, Hannah C.

Copy Editing
Developmental Editing Copy Editing Proofreading Query Letter Review
Coop Knows the Scoop

Souders, Taryn

Developmental Editing Copy Editing Proofreading Query Letter Review
Feelings Bouquet

Yordy, Janine

Developmental Editing Copy Editing Proofreading
Penguin & Moose

Hall, Hannah C.

Copy Editing Query Letter Review
The Button Girl

Apokedak, Sally

Developmental Editing
Made with Reedsy
Woolly Bear: With Fuzzy Yellow Hair Wants to be a Moth.

Bean, Dr. Persnickety

DrPersnicketyBean

Developmental Editing
Copy Editing
God Calls Me His!

Redrick, Dana

Paraklesis Press

Developmental Editing Copy Editing Proofreading
Larry's Christmas Cat-Astrophe!: (not really)

Souders, Taryn

Paraklesis Press

Developmental Editing Copy Editing Proofreading Query Letter Review
Dre Dre Starts His Day!

Redrick, Dana

Paraklesis Press

Developmental Editing Copy Editing Proofreading
All About Eleanor

Holloway, Suellen

Independently published

Copy Editing
Hamburger Harriet Won't Settle

Gomez, AnnA

Paraklesis Press

Developmental Editing Copy Editing Proofreading
Developmental Editing Copy Editing Proofreading
Copy Editing
Made with Reedsy
The Big Birthday for Blue Whale

Hlavaty, Jane

Copy Editing
Made with Reedsy
Benefelence the Elephence and the Wonderful You

William, Todd H.

Copy Editing
Developmental Editing Copy Editing
Made with Reedsy
Lotti and the Impossible Dream

Froh, Charly

Developmental Editing Copy Editing
Developmental Editing Copy Editing
Developmental Editing Copy Editing
Developmental Editing Copy Editing
Made with Reedsy
Lotti and the Big Dream

Froh, Charly

Copy Editing
Made with Reedsy
Ellie The Crop Duster Saves The Farm

Victor, Rebecca

Developmental Editing Copy Editing
Developmental Editing
Developmental Editing Copy Editing
The Healer's Rune

Matuska , Lauricia

Developmental Editing Copy Editing
Book Coaching
Book Coaching
Developmental Editing Copy Editing Query Letter Review
Copy Editing Query Letter Review
Grandpa Love

Hall, Hannah C.

Developmental Editing Query Letter Review
Query Letter Review
Query Letter Review
Query Letter Review
Query Letter Review
Grandma Hugs

Hall, Hannah C.

Developmental Editing Query Letter Review
Mommy Cuddles

Hannah C. Hall

Developmental Editing Query Letter Review
Daddy Snuggles

Hannah C. Hall

Developmental Editing Query Letter Review
Query Letter Review
Query Letter Review
Query Letter Review
Query Letter Review
Query Letter Review
Query Letter Review
Developmental Editing Copy Editing Proofreading Query Letter Review
Jelly Bean Summer

Magnin, Joyce

Developmental Editing Copy Editing Proofreading Query Letter Review
That's What Love Is

Hall, Hannah C.

Copy Editing
Query Letter Review
Copy Editing Query Letter Review
Query Letter Review
Query Letter Review
Copy Editing
Developmental Editing Copy Editing Proofreading
Developmental Editing Copy Editing Proofreading
Developmental Editing Copy Editing Proofreading Query Letter Review

Sally has 313 reviews

Professionalism

Quality

Value

Responsiveness

Lorna D.

Lorna D.

Feb, 2026

It was an absolute pleasure working with Sally! In addition to her extensive knowledge of the editing and publishing process, she was organized, forthcoming, and detailed throughout the developmental and copyediting phases. Sally's creativity sparked my manuscript, bringing it to life without alt...
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Jan S.

Jan S.

Jan, 2026

Working with Sally A. on a Developmental Edit and Query Letter was an enjoyable and educational experience. Her analysis was thorough and her advice — coming from her multi-faceted connection to the industry — made our collaboration definitely worth it. I highly recommend her!
Sarah M.

Sarah M.

Jan, 2026

Sally was great to work with as a copy editor for my project. She was thorough and explained everything in detail. She delivered exactly when she said she would and answered all my questions.
Amanda L.

Amanda L.

Jan, 2026

I had the pleasure of working with Sally on a developmental edit of my picture book manuscript, and I am very grateful. She was professional, and her thoughts and edits were written beautifully, with clear, detailed explanations that made them easy to understand and apply. She was always open to ...
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Katie R.

Katie R.

Jan, 2026

Highly recommend working with Sally! She did a developmental edit on my manuscript and her feedback was thorough, honest, and insightful. She clearly understands the market well and helped me have a clear direction going forward. She's great!

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Most recent contributions

How can authors effectively identify and describe their target audience for a book proposal?

Authors should read books in the category and genre they are shooting for. There is that old tale about how people in the banks learn to spot counterfeit money--by handling legit money. If you are reading in your target category and genre, you should be able to tell if you book is fitting into th...
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