George Roberts

George Roberts – Designer

Animator and illustrator with 13 years’ freelance experience, focused on storytelling for children’s and young adult books.

Overview

Hey! I’m George, an illustrator and 2D animator based in Chester, North Wales. I’ve been drawing since I was two, back then it was mostly crayons, now it’s more pixels and pencils.

After over a decade animating for renowned British and Irish clients, I’ve focused on personal illustration, building a curated portfolio that brings my own stories and visions to life. While I’m new to professional children’s books, my background in animation and storytelling helps me create engaging, character-driven illustrations that capture imagination.

I primarily draw with mechanical pencils, scanning and digitally coloring each piece to preserve the tactile, organic feel of pencil on paper while enjoying the flexibility of digital tools. My illustrations focus on characters and places that are a little mysterious, a little whimsical, and entirely hand-drawn.

Services
Fiction
Middle Grade Middle Grade Fantasy
Languages
English
Awards
  • Gold Award for Animation at the EVCOM Awards 2021
Certifications
  • BA Hons (1st Class Honours) Animation, Wrexham University, 2013

Work experience

Self-employed

Aug, 2013 — Present
I’ve been freelancing in the animation industry since 2013, with a background in 2D animation, motion graphics, and character design. My work is illustration-led, combining strong visual storytelling with adaptable styles across digital and traditional techniques. I’ve worked with clients such as PepsiCo, Vodafone, Imperial College London, Westminster City Council, and The Prince’s Trust. I animated a series of explainer videos for Intel, and was the lead illustrator and animator on the children’s YouTube series Dr Poppy’s Pet Rescue Centre and Dr Poppy On Safari. My animation work was awarded Gold for Animation at the EVCOM Awards in 2021.

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