Patricia Moffett

Patricia Moffett – Designer

Award winning illustrator and designer. I love illustrating magical and strange worlds. Let's start working on making your project sparkle!

Overview

I work from home between the mountains and the sea in Snowdonia, north Wales. The ever-changing light here is a constant inspiration in my work. The landscape is ancient and soaked in myth. I love creating an atmosphere to tell a tale and enjoy any subject with an element of the uncanny.

I've enjoyed working in publishing for 36 years and am constantly exploring new subjects and techniques to keep me on my toes and my style fresh. I've illustrated best-selling picture books for major publishers - one example of which is Fairies, for Carlton Books, which has been reprinted 19 times and made hundreds of thousands in sales.

I'm delighted to say that I provide a full service - both design and illustration. Whether it's for a cover only or a typographic interior - I'll work with you from concept to delivering files ready for Print or as ePubs. At present I'm not able to offer my services on large format, full colour, picture books, but would be delighted to work with you on your cover and chapter book illustrations.

My design work not only includes covers and narrative text, but also illustrated non-fiction books. If you have a project book that you'd like help to bring to life, I can help with that. I can provide illustrations such as step by steps, and mock ups of the projects, in a smart design that will make your book stand proud alongside other craft titles.

As well as illustrating and designing books and covers, I'm both a published and self-published author (I am an internationally published author for Atria Books, Schiffer, Schiffer Craft, Carlton Books, Sterling Publishing, Thunder Bay Press, B.E.S. Publishing, Readerlink, Welbeck Publishing, Christophorus Verlag, and Dunod Paris). Through these decades of experience, from both sides of the industry, I will help and guide you through the process. You can read how valuable authors have found this to be in my reviews.

I have a down-to-earth approach and am very easy to talk to. Each project is greeted with enthusiasm and I enjoy discussing and developing ideas together with authors. We talk through how the image would work and I provide a pencil rough. I’ll then add the light and magic!

Look out for my trusty assistants on any video calls - Oskar the Bearded Collie and Beti BwBw our little all-sorts rescue!

Services
Fiction
Classics Cozy Mysteries Middle Grade Fantasy Romantic Fantasy Young Adult
Languages
English
Awards
  • Readers' Favorite 2023 Illustration Award - Best Book Cover Illustration
  • Bookfest Fall 2024 2nd place best Children’s Picture Book for Felicity’s First Flight
  • Winner of the Children's Inspirational / Motivational - Empowering Messages Category for Felicity's First Flight 2025
Certifications
  • BA (hons) Graphic design (1st Class)
  • MA Fine Art

Work experience

Self-employed

Oct, 1992 — Present
Alongside my employments as a designer, I've loved to experiment with new technology through my illustration work. I took the plunge into becoming completely freelance in 2014. Always playing, my skill set continues to expand. The most recent years has seen the publication of four paper engineering titles, and soon, an interior design project book.

Aberystwyth University

Oct, 1997 — Sep, 2014 (almost 17 years)
This was a thoroughly enjoyable job with lots of freedom to explore exhibition and animation work as well as producing marketing material in brochure form for the university.

Oxford University Press

Oct, 1989 — Sep, 1997 (almost 8 years)
Book design for a wide variety of subject matters - from schoolbooks to trade children's books. No matter what the subject, I'd strive to make it as enticing and pickupable as possible. I worked closely with, and commissioned, illustrators and photographers.

Longman Group

Dec, 1987 — Oct, 1989 (almost 2 years)
Designing layouts and commissioning illustrators and photographers for the senior levels of the Reading World scheme.

Portfolio

Made with Reedsy
The Curse: The Island: Book One

Clarke, AX

Cover Design Illustration Typography Book Interior Design
Cover Design Illustration Typography Book Interior Design
Made with Reedsy
Dula, Fig, and the Wisdom of Old Sycamore

Lett, Elizabeth

Sycamore on Main Publishing

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
The Song of Tiyya

Kurnia, Julia

Julia Kurnia

Cover Design Illustration Typography
Made with Reedsy
The House on The Pumpkin Farm

Shadi, Sarah

Cover Design Illustration Typography
Made with Reedsy
Heartbeat of the Marru

Mulligan, Calli

Cover Design Illustration Typography Book Interior Design
Cover Design Illustration
Cover Design Illustration Typography Book Interior Design
Made with Reedsy
Savage Wild: Book 1: Exploration

Gordon, Hope

Cover Design Illustration Typography
Cover Design Illustration Typography Book Interior Design
Made with Reedsy
Cautionary Tales

Hickey, Mary

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
Anomalies in the Air: The Five Quarters, Book Two

Seguin, Jessi

Independently published

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
Ghastlyness on the Ground: The Five Quarters: Book Three

Seguin, Jessi

Independently published

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
Felicity’s First Flight

Moneypenny, Megan

Moneypenny Gals

Cover Design Illustration Typography Book Interior Design
Cover Design Illustration Typography
Made with Reedsy
The Accidental Crossing of Max

Barnett, Laura Leigh

Cover Design Illustration Book Interior Design
Made with Reedsy
Playing for the Light

Carty, Teresa

Cover Design Illustration
Cover Design Illustration Typography Book Interior Design
Made with Reedsy
The Lonely: Book 1 Journey to Darkness

Dark, Sullivan

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
The Song of the Fae

Jahr, E. H.

Cover Design Illustration Typography Book Interior Design
Illustration Typography Book Interior Design
Illustration
Illustration

Patricia has 51 reviews

Professionalism

Quality

Value

Responsiveness

Kevin C.

Kevin C.

Jul, 2026

Pinned
Working with Patsy has been a wonderful experience. She checks all the boxes when it comes the usual stuff – talent, professionalism, responsiveness, attention to detail, and communication. But Patsy provides more. She’s inspired and imaginative. She's a full-fledged creative partner. Near the...
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Patricia M.
An absolute pleasure to work with you again, Kevin. I loved bringing your gorgeous story to life. A rich reimagining tenderly told.
Julia K.

Julia K.

Mar, 2026

Pinned
Patsy produced such a gorgeous design for my upper middle-grade historical novel! This is a challenging category to illustrate because covers need to show the book is for young people without looking too childish, and showcase the historical setting while still looking "cool" to tween readers. P...
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Patricia M.
Thank you Julia - I absolutely LOVED this story. Such a rich world, and the magical events were a joy to capture - and an Owl transformation to boot (or to hoot!)
Jessi S.

Jessi S.

Sep, 2024

Pinned
This is my third collaboration with Patsy and she is one of the best decisions I made. She's consistently detailed, takes such care to bring my story to life through her exquisite drawings, timely and communicative, and so kind. I really can't recommend her highly enough.
Patricia M.
Thank you so much Jessi - I love your imagination and the wormholes of inspiration it sends me off down. The Danse Macabre with scarecrows was such a joy and I was pulling all kinds of creepy thing...
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Elaine G.

Elaine G.

Jun, 2026

Patsy is joy to work with and very knowledgable about designing complete files for cover and interiors for self publishing to all the platforms! Her illustrations are great quality. Love her!
Patricia M.
Thank you Elaine! It was a pleasure. Can’t wait to see Tanzi and Hope solving mysteries out there on the bookshelves.
Xena C.

Xena C.

Jun, 2026

Working with Patsy is literally the best. This is our second collab and I'm already looking forward to our next one! Seriously five stars isn't enough!
Patricia M.
Thank you so much Xena - it was an absolute pleasure to work on this cover

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Most recent contributions

How do designers create tension without overusing blood, weapons, or silhouettes?

Blood, weapons, and shadowy figures are certainly one way to signal danger, but they're far from the only tools available to a designer. In fact, some of the most effective covers create tension by suggesting unease rather than showing its source directly. Colour is one of the strongest tools we...
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