Patricia Moffett

Patricia Moffett – Designer

I love illustrating magical and strange worlds - let's start working on making your project sparkle!


I work from home between the mountains and the sea in Snowdonia, north Wales. The ever-changing light here is a constant inspiration in my work. The landscape is ancient and soaked in myth. I love creating an atmosphere to tell a tale and enjoy any subject with an element of the uncanny.

I've enjoyed working in publishing for 35 years and am constantly exploring new subjects and techniques to keep me on my toes and my style fresh. I've illustrated best-selling picture books for major publishers - one example of which is Fairies, for Carlton Books, which has been reprinted 19 times and made hundreds of thousands in sales.

I have a down-to-earth approach and am very easy to talk to. Each project is greeted with enthusiasm and I enjoy discussing and developing ideas together with authors. We talk through how the image would work and I provide a pencil rough. I’ll then add the light and magic!

I'm delighted to say that I provide a full service - both design and illustration. Whether it's for a cover only, a picture book, or a typographic interior - I'll work with you from concept to delivering files ready for Print or as ePubs.

Look out for my trusty assistant on any video calls - Oskar the Bearded Collie!
DIY & Crafts New Age Psychology
Horror Magical Realism Middle Grade Fantasy Picture Books Poetry
  • BA (hons) Graphic design (1st Class)
  • MA Fine Art

Work experience


Oct, 1992 — Present

Alongside my employments as a designer, I've loved to experiment with new technology through my illustration work. I took the plunge into becoming completely freelance in 2014. Always playing, my skill set continues to expand. The most recent years has seen the publication of four paper engineering titles, and soon, an interior design project book.

Aberystwyth University

Oct, 1997 — Sep, 2014 (almost 17 years)

This was a thoroughly enjoyable job with lots of freedom to explore exhibition and animation work as well as producing marketing material in brochure form for the university.

Oxford University Press

Oct, 1989 — Sep, 1997 (almost 8 years)

Book design for a wide variety of subject matters - from schoolbooks to trade children's books. No matter what the subject, I'd strive to make it as enticing and pickupable as possible. I worked closely with, and commissioned, illustrators and photographers.

Longman Group

Dec, 1987 — Oct, 1989 (almost 2 years)

Designing layouts and commissioning illustrators and photographers for the senior levels of the Reading World scheme.

Patricia has 12 reviews





Mary H.

Mary H.

May, 2023

I highly recommend Patricia Moffett for your cover and book design needs. She has been helpful and responsive in every respect regarding this project (my book titled Cautionary Tales). The cover she made for me is poster or even museum quality! We understood each other well regarding my desire for superior production values, and she recommended a POD printer that produces that kind of high qual...
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Patricia M.
Thank you Mary - it was a pleasure. Wishing you the best of luck with your VERY good collection of Cautionary Tales
Elizabeth H.

Elizabeth H.

Apr, 2023

Patricia was wonderful to work with. She approached every detail of the project with such care and attention. I would absolutely recommend her and will be seeking her services again for future projects.
Chris H.

Chris H.

Nov, 2022

Working with Patricia has been a dream and an absolute delight from start to finish. She totally understood the brief and took it to places I couldn't have even imagined. She kept me in the loop at all times and was extremely enthusiastic all through the project. I would work with her again in a heartbeat. Thanks Patsy!!
Polly G.

Polly G.

Oct, 2022

Patsy was an absolute gem of a find! What can I say - I am so thrilled with the cover design she did for me. It was as if she got into my head and brought out the essence of the book. The colours and design were just perfect and convey the story so well. Everyone I have shown it to has had a Wow! reaction and loved it. Patsy was a delight to work with, professional, friendly, helpful, knowledg...
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Patricia M.
Polly, what can I say. Your story grabbed my attention from the start. It's a terrifically written book with SO many elements that I love - including liminal time slipping and sinister operations ...
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Calli M.

Calli M.

Oct, 2022

Patricia was relentlessly upbeat and accommodating. I didn't have a clear idea what I wanted in a cover design, but Patricia did, and I really liked her ideas. My one small criticism is that a Zoom meeting, especially with the interior design, probably would have been helpful. The process felt maybe a bit more arduous than it should've been, doing it all by written communication. But we got to ...
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Patricia M.
Thank you so much, Calli. I can't wait to showcase the design - your story really fired up my imagination and I was so excited to put the ideas together. It's a well-written book with some great wi...
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