paola bertozzi

paola bertozzi - Designer

Milano, Metropolitan City of Milan, Italy

Graphic designer working in the publishing industry, especially with book covers and book interior design

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Overview

As soon as I graduated at the graphic design school of Castello Sforzesco in Milan, I began working as a graphic designer in advertising agencies and design offices: different experiences which broadened my knowledge and flexibility. In those years I learned that graphic design also means knowing how to marry beauty and information together, and how to communicate elaborate concepts with clarity and simplicity. In my early working years we still designed with rule & square & tons of Cow Gum. Then, since the 90s I have transferred all that experience into computer graphics, but still treasuring my past “manual” skills.
In the last 15 years I mainly designed book covers and book interiors. I am a voracious reader and I know how important is the cover in choosing a book according to what its cover communicates. Thus, translating in a cover the soul of a book is always my goal, especially with not yet famous authors. I often work together with the book author, and the more his ideas are clear, the more I am able to do a good job. In this regard my best experience was collaborating with Umberto Eco for his “Storia della bruttezza” (“On Ugliness”): Eco was always very simple and articulate in explaining to me his requirements, so that I could translate them into my layout.
Languages
English
Non-Fiction
Art
Biographies & Memoirs
Fiction
Children's
Contemporary Fiction
Contemporary Romance
Short Story
Women's Fiction
Young Adult Fantasy

Certifications

  • liceo artistico Modigliani, Novara
  • graphic design school Arte & messaggio, castello sforzesco Milano

Awards

  • Biennale des Jeunes Créateurs d’Europe de la Méditerranée, Marseille, September 1990
  • best watch-face design for Creo watches, Milano, March 1994

Work experience

graphic design

Self-employed
January, 1994 – Present (almost 28 years)

book cover design, book interior design, illustration for the following publishing companies:
ARCANA; BOMPIANI; RCS; ELEMOND; GIUNTI; HACHETTE; Macworld Italia; ZELIG; Baldini & Castoldi; Nave di Teseo; MILANO MAGAZINE; IDEA STUDIO OFFICINE EDITORIALI.
Graphic design for:
COMUNE DI LAINATE (MI), assessorato alla cultura; COMUNE MILANO, settore sport turismo e giovani – progetto giovani; COMUNE MILANO, settore cultura e musei; COMUNE DI RHO, assessorato alla cultura; REGIONE LOMBARDIA; BONDARDO COMUNICAZIONE, agenzia di comunicazione; COMUNICAZIONE 90, agenzia di comunicazione; TALIS, agenzia di comunicazione; MANZONI22, agenzia di comunicazione; DATABANK CONSULTING SPA, società d’informazione; DEPHA CONGRESS, agenzia di relazione pubbliche; MGR, agenzia di organizzazione congressi medici; MIDA, azienda farmaceutica; O.I.C., agenzia di organizzazione congressi medici; PAROLE & PAGINE, agenzia di relazione pubbliche; DELMAR, moda intimo; COTY, cosmetici; NANNINI, borse e calzature; ONORATO, perle coltivate; OREAL, divisione capelli; FUTURA PROGETTI, consulenze immobiliari;TECTUM, servizi immobiliari; GOLINELLI & ROTA, scenografie d’interni; STUDIO MIMESIS, scenografie d’interni; METROPOLIS Teatro & Altro, associazione culturale; TEATRO DELLE MOIRE, associazione culturale; ARPA, joint venture discografica Radio Popolare/Sensible Records; IL GESTO E LA PAROLA, area di danza e teatro; MASSIMO GIUNTOLI, musica e installazioni; MICROBAND, cabaret musicale; YAMAHA ITALIA, divisione strumenti musicali; ACEA, produzione utensili per la casa; DIY ITALIA, associazione fai da te; PHILIP MORRIS COMPANIES INC.; TELECOM ITALIA, divisione “Emergenze aziendali all’estero”; ASSOINTERPRETI, associazione nazionale interpreti di conferenza; CONSORZIO PRODUTTORI MATERASSI DI QUALITÀ; COOPI, organismonon governativo di volontariato per lo sviluppo dei popoli; ISA, impianti refrigeranti; ISTAO, istituto di studi per la gestione dell’economia e delle aziende; LOGIX, software house; RINA, Registro Italiano Navale; FAI, Fondo Ambiente Italiano

graphic designer

Pro Design
January, 1991 – December, 1993 (almost 3 years)

graphic design for:
PIGNA, cartoleria; BEST COMPANY, abbigliamento-moda; AMERICAN SYSTEM, abbigliamento-moda; MARINA YACHTING, abbigliamento-moda; ARMANI JEANS, abbigliamento-moda; ARMANI JUNIOR, abbigliamento-moda bambini; BRUMMEL, abbigliamento-bambini; CLOSED, abbigliamento-moda; RADIO DJ, emittente radiofonica; FRI-RECORDS, casa discografica; VIRGIN DISCHI, casa discografica.

art director

TRP, Milano and Bologna
February, 1986 – December, 1990 (almost 5 years)

graphic designer in the Milano headquartes, then art director of the Bologna branch.
Clients:
ADI, Associazione Disegno Industriale; BBURAGO, automodelli; CLARETTA & C. per Moet & Chandon e Hennessy; MONDO RUBBER, palloni e materie plastiche; SIRIO, informatica; AUTODROMO CAR INNOVATION, trasporto collettivo; BECA, settore alimentare; COMUNE DI BOLOGNA, assessorato alla sanità; COM, arredamento per l’ufficio; ICEL, elettronica; TRANSTEL, sistemi telematici

graphic designer

All-Right, Milano
January, 1985 – January, 1986 (about 1 year)

Portfolio (8 selected works)

Panta. Musica

GHEZZI Enrico (a cura di)

Shōgun (Serie Asiatica Vol. 1) (Italian Edition)

James, Clavell, Lanzillo, Grazia

Tai-Pan (Serie Asiatica Vol. 2) (Italian Edition)

James, Clavell, Gallotti, Emanuele

Gai-jin

Clavell, James

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