Pamela Peterson

Pamela Peterson – Publicist

I work with business and finance authors to create exposure for their respective books via broadcast, print, and online campaigns.

Overview

Media Placement: secure reviews, features, excerpts, bylined articles,interviews in major outlets spanning across print, broadcast, and digital. Media Consulting: consult on all aspects of the publishing process, helping authors to understand all the steps and make the best educated decisions on everything from PR to marketing and sales tactics.
Services
Non-Fiction
Business & Management Economics

Work experience

Fortier Public Relations

Jun, 2013 — Present

Media Placement: secure reviews, features, excerpts, bylined articles, interviews in major outlets spanning across print, broadcast, and digital.

Media Consulting: consult on all aspects of the publishing process, helping authors to understand all the steps and make the best educated decisions on everything from PR to marketing and sales tactics.

Fortier Public Relations

Jun, 2013 — Present

Media Placement: secure reviews, features, excerpts, bylined articles,interviews in major outlets spanning across print, broadcast, and digital. Media Consulting: consult on all aspects of the publishing process, helping authors to understand all the steps and make the best educated decisions on everything from PR to marketing and sales tactics.

McGraw-Hill Professional

Dec, 2010 — Jun, 2013 (over 2 years)

Create working publicity campaigns around a broad spectrum of trade business titles with the goal of securing media placement across all platforms and driving sales; Communicate messages points effectively to media and foster professional relationships internally and externally; Garner coverage in local markets for authors; Collaborate in-house to brainstorm creative ideas around campaigns and research new targeted opportunities for our titles; Manage in-house and external expectations; Act as liaison between authors and external publicity firms and in-house contacts.

Portfolio

When work becomes messy and complicated, we stop getting good work done, we lose sight of the things that inspire us, and sometimes we disengage. This book helps you translate your challenges at work into useful insights that boost learning and performance, an... read more
Achieve annual returns of 25% or more with a well-designed angel portfolio Written by David S. Rose, the founder of Gust—the global platform that powers the world of organized professional angel investing—Angel Investing is a comprehensive, entertaining guide ... read more
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Gree... read more
No matter what your title or place on the organization chart, you have the potential to be a leader—or more precisely, the potential to exercise leadership in the moments that matter most. Leadership is not a job title or position, but rather an action. In cer... read more
Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst... read more
A provocative, personal approach to leadership based on in-depth research with hundreds of executives around the world Confronted by disruptive change and economic turbulence, many of today's leaders find themselves ill-equipped to manage the hazards they now ... read more
One of the New York Post's Top 10 Career Books of 2012 and a Booklist Top 10 Business Book DO YOU WORK WITH A MEAN GIRL? A woman’s field guide to the new frontier of professional development―working with other women Women-to-women relationships in the workplac... read more
Wall Street Journal Bestseller Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent o... read more
A New York Times bestseller Named one of The Economist’s Books of the Year 2014 Named one of The Wall Street Journal’s Top Ten Best Nonfiction Books of 2014 Kirkus Reviews Best Nonfiction Books of 2014 Forbes’s Most Memorable Healthcare Book of 2014 Named a Be... read more
Here at last are the hard-to-find answers to the dizzying array of financial questions plaguing those who are age fifty and older.The financial world is more complex than ever, and people are struggling to make sense of it all. If you’re like most people movin... read more
Leverage mindful awareness and intention to achieve better outcomes Overworked and Overwhelmed: The Mindfulness Alternative offers practical insights for the executive, manager or professional who feels like their RPM is maxed out in the red zone. By making th... read more
Researchers have found that the accelerated pace of modern office life is taking its toll on productivity, employee engagement, creativity and well-being. Faced with a relentless flood of information and distractions, our brains try to process everything at on... read more
Increase the odds you won't run out of money in retirement using debt! Conventional wisdom is wrong and being debt free in retirement may actually increase your risk. The Value of Debt in Retirement teaches you how incorporating debt into your retirement strat... read more
Organizations thrive when employees feel valued, the environment is energized, and high productivity and innovation are the norm. This requires a new kind of leader who fosters a culture of connection within the organization. Michael Lee Stallard’s Connection ... read more
Criminal Capital is an engaging but authoritative account of how financial structures and products can and are being used to evade proper scrutiny and enable criminal activity and what can be done about it. Based on the analysis of the financial methods that a... read more
Bobby Monks is blowing the whistle on Wall Street, giving middle class Americans the low down on how they’re being fleeced of their retirement money—and what they can do about itEvery month our financial statements arrive, and every month we glance at them, tr... read more

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