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Pamela Peterson

Pamela Peterson - Publicist

Hoboken, NJ

I work with business and finance authors to create exposure for their respective books via broadcast, print, and online campaigns.

Overview

Media Placement: secure reviews, features, excerpts, bylined articles,interviews in major outlets spanning across print, broadcast, and digital. Media Consulting: consult on all aspects of the publishing process, helping authors to understand all the steps and make the best educated decisions on everything from PR to marketing and sales tactics.

Services
Non-Fiction
Business & Management Economics

Work experience

Senior Publicist

Fortier Public Relations

June, 2013 – Present (over 3 years)

Media Placement: secure reviews, features, excerpts, bylined articles, interviews in major outlets spanning across print, broadcast, and digital.

Media Consulting: consult on all aspects of the publishing process, helping authors to understand all the steps and make the best educated decisions on everything from PR to marketing and sales tactics.

Senior Publicist

Fortier Public Relations

June, 2013 – Present (over 3 years)

Media Placement: secure reviews, features, excerpts, bylined articles,interviews in major outlets spanning across print, broadcast, and digital. Media Consulting: consult on all aspects of the publishing process, helping authors to understand all the steps and make the best educated decisions on everything from PR to marketing and sales tactics.

Publicist

McGraw-Hill Professional

December, 2010 – June, 2013 (over 2 years)

Create working publicity campaigns around a broad spectrum of trade business titles with the goal of securing media placement across all platforms and driving sales; Communicate messages points effectively to media and foster professional relationships internally and externally; Garner coverage in local markets for authors; Collaborate in-house to brainstorm creative ideas around campaigns and research new targeted opportunities for our titles; Manage in-house and external expectations; Act as liaison between authors and external publicity firms and in-house contacts.

Portfolio (16 selected works)

Uninvested: How Wall Street Hijacks Your Money and How to Fight Back

Bobby Monks

Bobby Monks is blowing the whistle on Wall Street, giving middle class Americans the low down on how they’re being fleeced of their retirement money—and what they can do about itEvery month our financial statements arrive, and every month we glance at them, trying to understand, hoping that we’ll come out ahead. But most of us have no idea what’s really going on or the costs involved. Accordin... read more

Bobby Monks is blowing the whistle on Wall Street, giving middle class Americans the low down on how they’re being fleeced of their retirement money—and what they can do about itEvery month our financial statements arrive, and every month we glance at them, trying to understand, hoping that we’ll come out ahead. But most of us have no idea what’s really going on or the costs involved. Accordin... read more

Criminal Capital: How the Finance Industry Facilitates Crime

Stephen Platt

In the first book to expose the role played by the international financial services industry in facilitating crime and laundering criminal property, one of the world's leading anti-financial crime specialists scrutinises the vulnerability of banks, brokerages, trust companies and investment funds to criminal abuse.Discover:- How the finance industry enables corruption, drug trafficking, terror... read more

In the first book to expose the role played by the international financial services industry in facilitating crime and laundering criminal property, one of the world's leading anti-financial crime specialists scrutinises the vulnerability of banks, brokerages, trust companies and investment funds to criminal abuse.Discover:- How the finance industry enables corruption, drug trafficking, terror... read more

Connection Culture: The Competitive Advantage of Shared Identity, Empathy, and Understanding at Work

Michael Lee Stallard

Organizations thrive when employees feel valued, the environment is energized, and high productivity and innovation are the norm. This requires a new kind of leader who fosters a culture of connection within the organization. Michael Lee Stallard’s Connection Culture provides a fresh way of thinking about leadership and offers recommendations for how to tap into the power of human connection. ... read more

Organizations thrive when employees feel valued, the environment is energized, and high productivity and innovation are the norm. This requires a new kind of leader who fosters a culture of connection within the organization. Michael Lee Stallard’s Connection Culture provides a fresh way of thinking about leadership and offers recommendations for how to tap into the power of human connection. ... read more

The Value of Debt in Retirement: Why Everything You Have Been Told Is Wrong

Thomas J. Anderson

Increase the odds you won't run out of money in retirement using debt! Conventional wisdom is wrong and being debt free in retirement may actually increase your risk. The Value of Debt in Retirement teaches you how incorporating debt into your retirement strategy may increase your return, lower your taxes and actually lower your risk. You read that right. If handled correctly, debt that thing ... read more

Increase the odds you won't run out of money in retirement using debt! Conventional wisdom is wrong and being debt free in retirement may actually increase your risk. The Value of Debt in Retirement teaches you how incorporating debt into your retirement strategy may increase your return, lower your taxes and actually lower your risk. You read that right. If handled correctly, debt that thing ... read more

One Second Ahead: Enhance Your Performance at Work with Mindfulness

Rasmus Hougaard, Jacqueline Carter, Gillian Coutts

Researchers have found that the accelerated pace of modern office life is taking its toll on productivity, employee engagement, creativity and well-being. Faced with a relentless flood of information and distractions, our brains try to process everything at once increasing our stress, decreasing our effectiveness and negatively impacting our performance. Ironically, we have become too overwork... read more

Researchers have found that the accelerated pace of modern office life is taking its toll on productivity, employee engagement, creativity and well-being. Faced with a relentless flood of information and distractions, our brains try to process everything at once increasing our stress, decreasing our effectiveness and negatively impacting our performance. Ironically, we have become too overwork... read more

Overworked and Overwhelmed: The Mindfulness Alternative

Scott Eblin

Leverage mindful awareness and intention to achieve better outcomes Overworked and Overwhelmed: The Mindfulness Alternative offers practical insights for the executive, manager or professional who feels like their RPM is maxed out in the red zone. By making the concepts and practices of mindfulness simple, practical and applicable, this book offers actionable hope for today's overworked and ov... read more

Leverage mindful awareness and intention to achieve better outcomes Overworked and Overwhelmed: The Mindfulness Alternative offers practical insights for the executive, manager or professional who feels like their RPM is maxed out in the red zone. By making the concepts and practices of mindfulness simple, practical and applicable, this book offers actionable hope for today's overworked and ov... read more

The Charles Schwab Guide to Finances After Fifty: Answers to Your Most Important Money Questions

Carrie Schwab-Pomerantz, Joanne Cuthbertson

Here at last are the hard-to-find answers to the dizzying array of financial questions plaguing those who are age fifty and older.The financial world is more complex than ever, and people are struggling to make sense of it all. If you’re like most people moving into the phase of life where protecting—as well as growing-- assets is paramount, you’re faced with a number of financial puzzles. May... read more

Here at last are the hard-to-find answers to the dizzying array of financial questions plaguing those who are age fifty and older.The financial world is more complex than ever, and people are struggling to make sense of it all. If you’re like most people moving into the phase of life where protecting—as well as growing-- assets is paramount, you’re faced with a number of financial puzzles. May... read more

The Big Fat Surprise: Why Butter, Meat and Cheese Belong in a Healthy Diet

Nina Teicholz

A New York Times bestseller Named one of The Economist’s Books of the Year 2014 Named one of The Wall Street Journal’s Top Ten Best Nonfiction Books of 2014 Kirkus Reviews Best Nonfiction Books of 2014 Forbes’s Most Memorable Healthcare Book of 2014 Named a Best Food Book of 2014 by Mother Jones Named one of Library Journal's Best Books of 2014 In The Big Fat Surprise, investigative journalist... read more

A New York Times bestseller Named one of The Economist’s Books of the Year 2014 Named one of The Wall Street Journal’s Top Ten Best Nonfiction Books of 2014 Kirkus Reviews Best Nonfiction Books of 2014 Forbes’s Most Memorable Healthcare Book of 2014 Named a Best Food Book of 2014 by Mother Jones Named one of Library Journal's Best Books of 2014 In The Big Fat Surprise, investigative journalist... read more

Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg

Ekaterina Walter

Wall Street Journal Bestseller Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent online. More than one billion pieces of content are shared on Facebook. There’s no doubt about it. Mark Zuckerberg’s creation has changed... read more

Wall Street Journal Bestseller Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent online. More than one billion pieces of content are shared on Facebook. There’s no doubt about it. Mark Zuckerberg’s creation has changed... read more

Mean Girls at Work: How to Stay Professional When Things Get Personal

Katherine Crowley, Kathi Elster

One of the New York Post's Top 10 Career Books of 2012 and a Booklist Top 10 Business Book DO YOU WORK WITH A MEAN GIRL? A woman’s field guide to the new frontier of professional development―working with other women Women-to-women relationships in the workplace are . . . complicated. When they’re good, they’re great. But when they’re bad, they can ruin your day, your week―even your year. Packe... read more

One of the New York Post's Top 10 Career Books of 2012 and a Booklist Top 10 Business Book DO YOU WORK WITH A MEAN GIRL? A woman’s field guide to the new frontier of professional development―working with other women Women-to-women relationships in the workplace are . . . complicated. When they’re good, they’re great. But when they’re bad, they can ruin your day, your week―even your year. Packe... read more

Grounded: How Leaders Stay Rooted in an Uncertain World

Bob Rosen

A provocative, personal approach to leadership based on in-depth research with hundreds of executives around the world Confronted by disruptive change and economic turbulence, many of today's leaders find themselves ill-equipped to manage the hazards they now face. They must contend with chronic uncertainty, cynical employees, and personal burnout. Most are poorly served by the prevailing para... read more

A provocative, personal approach to leadership based on in-depth research with hundreds of executives around the world Confronted by disruptive change and economic turbulence, many of today's leaders find themselves ill-equipped to manage the hazards they now face. They must contend with chronic uncertainty, cynical employees, and personal burnout. Most are poorly served by the prevailing para... read more

Startup Rising: The Entrepreneurial Revolution Remaking the Middle East

Christopher M. Schroeder

Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: entrepreneursh... read more

Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: entrepreneursh... read more

Step Up: Lead in Six Moments that Matter

Henry Evans, Colm Foster

No matter what your title or place on the organization chart, you have the potential to be a leader or more precisely, the potential to exercise leadership in the moments that matter most. Leadership is not a job title or position, but rather an action. In certain moments and situations, anyone can rise to the occasion to act as a leader gaining respect, confidence, and ultimately greater succ... read more

No matter what your title or place on the organization chart, you have the potential to be a leader or more precisely, the potential to exercise leadership in the moments that matter most. Leadership is not a job title or position, but rather an action. In certain moments and situations, anyone can rise to the occasion to act as a leader gaining respect, confidence, and ultimately greater succ... read more

Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

E. Freya Williams

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsibl... read more

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsibl... read more

Angel Investing: The Gust Guide to Making Money and Having Fun Investing in Startups

David S. Rose

Achieve annual returns of 25% or more with a well-designed angel portfolio Written by David S. Rose, the founder of Gust the global platform that powers the world of organized professional angel investing Angel Investing is a comprehensive, entertaining guide that walks readers through every step of the way to becoming a successful angel investor. It is illustrated with stories from among the ... read more

Achieve annual returns of 25% or more with a well-designed angel portfolio Written by David S. Rose, the founder of Gust the global platform that powers the world of organized professional angel investing Angel Investing is a comprehensive, entertaining guide that walks readers through every step of the way to becoming a successful angel investor. It is illustrated with stories from among the ... read more

Beyond the Job Description: How Managers and Employees Can Navigate the True Demands of the Job

Jesse Sostrin

Remember back to your first few days in a new job. Whether you were an experienced professional or new to the workforce, you quickly discovered that the 'job description' that explained your role was quite different from the reality you faced. Nobody told you this, but the day you were hired you actually accepted two jobs. The first was the position you interviewed for, including the title and... read more

Remember back to your first few days in a new job. Whether you were an experienced professional or new to the workforce, you quickly discovered that the 'job description' that explained your role was quite different from the reality you faced. Nobody told you this, but the day you were hired you actually accepted two jobs. The first was the position you interviewed for, including the title and... read more

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