Michelle Berg

Michelle Berg – Designer

Hello, I'm Michelle. Let's collaborate! I illustrate! I have over 30 years of experience with the kid's book industry AND Hallmark Cards.


HELLO, I'm Michelle

I LOVE storytelling!!!
I LOVE illustrating AND designing AND collaborating.
I have worked in the publishing industry for decades, making high quality art.
I have also worked at Hallmark Cards bringing artwork to life in a visually interesting and emotionally authentic way.

I grew up on Long Island NY. I studied at the Rhode Island School of Design. I went to Kansas City to work at Hallmark Cards. I had a great time and a wonderful career at Hallmark, but the time came for me to have another adventure. So, here I am.

I always try to have an authentic relation with my clients. It's important to talk a lot about what we want to create to produce the best book we can. I am also a GREAT cheerleader!!! Let's make a book!!!

Children's Holiday
Children’s Non-Fiction Cooking, Food, Wine, & Spirits Nature
  • Book Links Lasting Connections Book
  • CCBC Choice Book NCTE Notable Book
  • NCTE Notable Book in the Language Arts
  • Junior Library Guild Selection
  • Minnesota Book Award Finalist

Work experience

Hallmark Cards Inc

Sep, 1985 — Aug, 2019 (almost 34 years)

• Seamlessly switched roles to work in a variety of capacities on hundreds of product lines - from simple ink-on-paper greetings to enhanced, innovative product offerings including cards with candy, 3D pop-up cards, sound and light cards, fiber optics cards, lenticular cards, augmented reality cards, and even a snow globe.
• Designer at each sequential rank, achieving the highest level at Hallmark for the last 15 years of work there.
• Creative discipline and consumer insight contributed to the ability to bring words and images together to reinforce each other in message and tone - earning consumers by using design and editorial economically.
• Balanced discipline about deadlines and costs with dedication to quality.

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