• Seamlessly switched roles to work in a variety of capacities on hundreds of product lines - from simple ink-on-paper greetings to enhanced, innovative product offerings including cards with candy, 3D pop-up cards, sound and light cards, fiber optics cards, lenticular cards, augmented reality cards, and even a snow globe.
• Designer at each sequential rank, achieving the highest level at Hallmark for the last 15 years of work there.
• Creative discipline and consumer insight contributed to the ability to bring words and images together to reinforce each other in message and tone - earning consumers by using design and editorial economically.
• Balanced discipline about deadlines and costs with dedication to quality.
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