Overview
Previously, for eleven years, he was senior editor for three HarperCollins Christian Publishing (formerly Zondervan) verticals—ZonderKidz, Zondervan Reflective, and Zondervan Academic. He has ghostwritten and edited manuscripts for numerous New York Times bestselling authors, including Pastor Rick Warren, Mike Berenstain (Berenstain Bears), HGTV stars Chip and Joanna Gaines, former NFL running back and Dancing with the Stars champion Rashad Jennings, renowned business leaders John C. Maxwell and David M. Cote, and many, many more.
Matthew has also written thousands of ads over the years across every conceivable medium as a senior copywriter for Meijer, Inc., Gazillion & One (formerly Young & Hermanson), and as a current and active copywriter for some of the world’s most recognized brands. Professionally, he calls copywriting his “first love and secret weapon.” But he considers being a father to his son and daughter "the greatest creative projects he’ll ever be a part of."
Services
Non-Fiction
Fiction
Languages
Work experience
Harper Collins Leadership
1) World Class Storytelling—including substantive manuscript editing, book cover copy, sales catalog copy, blogs, and YouTube book trailers, to produce award-wining, response-driven copy for over 200 titles and marketing initiatives per year (211 titles in 2019)
2) Comprehensive Content Management—writing, tracking, and driving continuous improvements throughout the life cycle of our titles—from acquisition to go-to-market messaging to backlist optimization—to achieve both project-specific and department-specific marketing initiatives and sales goals
3) Brand Development—guiding cross-departmental leadership teams through brand discovery sessions and synthesizing the resulting marketing strategies throughout the necessary departments
4) Social Media Strategy—developing copy in line with brand position while ensuring cohesive voice and messaging across all social media platforms
5) Meta Data Optimization—generating consumer-facing SEO copy and optimizing off-page meta data for more than 120 products per year
Portfolio
