Martina Francone – Designer

Hi, I’m Martina!

I'm an illustrator and designer based in London, originally from Italy (with a stop in Sweden and Denmark along the way).

My illustration practice is influenced by travel, place, and storytelling. Living in different countries has shaped both my visual language and the themes I’m drawn to, which often comes up in my work.

I specialise in illustration for books and editorial projects, with a strong focus on cover design that captures the essence of a story.

I studied Design and Visual Communication at the Polytechnic University of Turin, followed by an MSc in UX Design at the University of Brighton. This design background strongly informs my illustration work, allowing me to approach book covers with both creativity and clarity, balancing visuals with composition and typography.

Since 2016, I’ve been working professionally as an illustrator, collaborating with magazines, self-published authors, and publishing houses to bring stories, characters, poetry, and ideas to life. I’ve worked across a wide range of genres, which has helped me develop a structured, collaborative process and build strong relationships with clients. I enjoy working closely with authors and editors to explore themes, define visual direction, and create covers that resonate emotionally while aligning with the book’s goals.

I’d love to hear from you, talk about your ideas, and how I can represent them visually.

Best,

Martina