As executive director of this professional organization, I help connect ghostwriters with potential clients, provide ongoing advice and support regarding marketing and business processes, and build awareness of the types of services ghostwriters provide.
I research, create, and edit deliverables ranging from articles to blog posts to white papers, advertorials, case studies, web page copy, and books. Clients include Fortune 500 corporations, such as Comcast Business, Walmart, and Chase Bank, as well as small and medium-sized ventures in need of content and marketing support.
Was promoted quickly from marketing communications specialist to coordinator, to director, where I was responsible for a $1+ budget for a B2B division of Kodak. Creating press releases, trade show handouts, ads, brochures, and launching a new B2B magazine were all under my responsibility.
You're no idiot, of course. You handle last minute crises at home and the office, come up with one-of-a-kind ideas, and even find time to catch up on your favorite novel. But when it comes to writing a persuasive report or press release, you feel like taking English 101 again. Don't cut class yet! The Complete Idiot's Guide to Terrific Business Writing takes the fear out and puts the excitemen... read more
Etsy is a wildly popular website where crafters and craftsmen alike have discovered a portal where they can market and sell their handmade wares - literally around the globe. According to the latest stats from Etsy, there are over 14 million registered members, over 800,000 shops, over 39 million unique visitors each month, and transactions spanning across 150 countries. Those numbers represen... read more
It’s show time! Home staging transforms rooms from that everyday lived-in look to ready-to-be sold for top dollar. This step-by-step guide offers the tactics used by home stagers—from de-cluttering and cleaning up to arranging and remodeling—that will often yield a quicker sale and higher selling price. --Decorating tips to make a house appeal to the widest range of buyers --Cost-effective tec... read more
In today’s world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one’s organization stands out above all others. And the icons profiled in this invaluable book of business lessons are the undisputed masters of “stand-out” marketing. Author Marcia Layt... read more
Netrepreneur: The Dimensions of Transferring Your Business Model to the Internet is a strategic planning, business solution book. It offers a holistic view of Internet business relevant topics. This book is treated like a business book with legitimate case studies and resource listings /cites but addresses Internet related questions.
If you can dream it, you can design it.Whether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot's Guide® to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction ... read more
Smart shopping in a buyer's market. It's a buyer's market out there. But with so many homes for sale, buyers can be overwhelmed by choice. How can they be certain they're making the right decision? The answers are here in this easy-to-use book of checklists focusing on every single aspect of the home buying procedure, from where to start looking to closing costs. *Finding affordable homes *Sco... read more
Train the brain with visions of success for this book....A Vision Board is a board for pasted images representing goals the creator wants to accomplish, made so that he or she might attain them. They are garnished with everything from photographs to 3-D objects. This book shows the steps to: imagining the desired results (from the perfect mate to improved health); breaking through obstacles to... read more
Noted journalist Dale Buss explores the winning business strategies behind today's most exciting, outrageous and successful new media projects and personalities. From TheStreet.com's James Cramer to Michael Robertson of MP3.com, from Craig Kanarick and Jeff Dachis of Razorfish to the editors of The Onion, Slate, Salon, and Suck, Buss provides the inside scoop on how these moguls think about th... read more
An insightful look at how Kmart's management destroyed the company Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and wha... read more
From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealt... read more
A revealing look at the real "Emeril live" Emeril Lagasse is a phenomenon-a television chef and restaurateur who has parlayed his outsized personality and gastronomic acumen into a multi-million-dollar culinary empire. Along the way, he's added new catchphrases to the American idiom-"bam," "kick it up a notch," and "pork fat rules"-and won the hearts (and stomachs) of millions of loyal fans. N... read more
The inside scoop . . .for when you want more than the official line Want to be your own boss but aren't quite sure how to make it happen? This savvy guide will show you the way. Now revised and updated to cover the latest regulations, techniques, and trends, it walks you step by step through the entire start-up process, from coming up with a business plan and lining up financing to setting up ... read more
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I’m a creative consultant and strategic wordsmith who helps people and companies sort through their ideas to find clarity and direction.
New York Times bestselling ghostwriter, helping business leaders to share their ideas, tell their stories, and build their platforms.