Lucy Ufton

Lucy Ufton – Designer

Hi! I'm a picture book designer with over five years of industry experience. Expert in covers, layouts and lettering that delight children.

Overview

Hi, I'm Lucy! I'm an Art Director and Designer with five years of experience in the children's publishing industry. I currently work for a publishing house in London where I art direct and design beautifully personalised picture books.

Before working at Wonderbly I studied for a BA Animation where I learned all about storyboarding and character design and an MA Children's Publishing where I applied those creative skills to creating and pitching children's books. Both degrees have helped make me a better, more creative designer.

I love storytelling, beautiful art and design, collaborating with wonderful people, and seeing children's delight when they get to read the wonderful books I help create!

My day to day work includes:

- Art direction on new book concepts

- Working with and briefing illustrators

- Cover design

- Text layout and design

- Page design

- Lettering displays

I look forward to working with you on your project!

Services
Non-Fiction
Children’s Non-Fiction
Fiction
Picture Books
Languages
English
Certifications
  • BA Animation
  • MA Children's Publishing

Work experience

Wonderbly

Oct, 2023 — Present
As an Art Director at Wonderbly I manage a list of picture books which I art direct and design. I work closely on the books from conception, collaborate with and guide illustrators. In addition I continue to work on the design of the books.

Hackney Citizen

Jul, 2022 — Sep, 2023 (about 1 year)
Here I got the chance to work with more text-heavy content, designing the review section of the Hackney Citizen newspaper, laying out the articles and the images.

Wonderbly

Jun, 2022 — Sep, 2023 (over 1 year)
As a Mid Weight Book Designer at Wonderbly I took ownership of the whole design process on my books, working on cover designs from start to finish, text layout, lettering displays, as well as briefing and collaborating with illustrators.

Wonderbly

Aug, 2020 — May, 2022 (almost 2 years)
When I first started at Wonderbly I worked as a picture book designer and artworker. My role included helping out with page layout and design, cover design, art amends and typography.

Lucy has 2 reviews

Professionalism

Quality

Value

Responsiveness

Peggy O.

Peggy O.

Mar, 2026

Lucy did a great job with the cover for my children's book, as well as the interior layout. Even when we had a little production hiccup after the project was done she got right back to me and had it fixed in no time. Working with Lucy was a wonderful experience and I recommend her highly!
Lucy U.
Thank you so much for your kind words Peggy, it's been a delight to work with you on such a wonderful project!
Hanna M.

Hanna M.

May, 2025

I’m incredibly grateful to Lucy for her talent, professionalism, and the warm, thoughtful collaboration we shared while working on my book. From the very beginning, she approached the project with sensitivity and a clear creative vision — especially when it came to the cover design, which turned ...
Read more

Professionals similar to Lucy

Get a range of offers by requesting quotes from multiple professionals.

Leah Springate

Leah S.

Award-winning Book Designer with ~20 years in-house experience. I approach design with originality, imagination and depth.

Owen Sound, ON, Canada

100% reply rate

View profile
Lee-Anne Schmidt

Lee-Anne S.

Freelance illustrator and graphic designer with over 25 years experience available for freelance work.

Barcelona, Spain

95% reply rate

View profile
Ali Ardington

Ali A.

I'm an enthusiastic and friendly designer/ illustrator with over 20 years in publishing, highly experienced in book design

Oxfordshire, Oxford, UK

80% reply rate

View profile