Laura Stoker

Laura Stoker – Web Developer

I'm a Squarespace Expert designing compelling and beautiful websites for global names (Gabby Bernstein, Rakuten Kobo) and curious underdogs.

Overview

A proactive, motivated, glass-half-full designer with 15 years experience.


I specialise in modern, vibrant, optimistic website designs that are mobile-optimised, professional and easy to browse, leaving users feeling joyful and energised.


As a Squarespace Expert, I enjoy taking clients on a journey through brand exploration, message clarification, to a beautifully optimised live website.


My services include:

- Squarespace web design

- Wordpress or Shopify web design (in collaboration with a Developer partner)

- Email design

- Logo design

- Branding (wider brand guidelines)

- Social media asset design


When designing a website, my #1 goal is being an advocate for the customer. Ultimately, this means that your website sells more, as visitors are able to find the information that they're looking for easily and quickly.


Recent projects have seen:

- 150% uplift in Revenue

- 5% increase in Conversion Rate

- 10% drop in Bounce Rate


Reach out, I'd love to chat about how to make your website a success!

Services
Non-Fiction
Health & Wellbeing Self-Help & Self-Improvement Sports & Outdoors
Works with
Shopify Squarespace WordPress
Certifications
  • Degree in Graphic and Communication Design

Work experience

Self-employed

Oct, 2018 — Present

Since going freelance, I've worked on digital projects for global names such as Gabby Berstein, Rakuten Kobo and Helly Hansen.

Various

Sep, 2009 — Sep, 2018 (about 9 years)

For almost 10 years, I worked in various employments across brands such as: the Body Shop, Timberland, the North Face and Dior.

Projects

Luma: Manchester Based Marketing Agency | Squarespace Website and Branding

Where the good stuff happens.

Since Luma launched back in 2016, a lot has changed, but one thing has stayed firmly in place - Luma does good work for good people.

Working with the most socially conscious brands in Manchester’s construction industry, Luma helps them to shine.

I’d already been working with Luma for almost two years when this project came in, so I knew the founder well.

It was a joy to bring her vision to life, and to guide her through the rediscovery of her own businesses visual tone of voice.

Working with Luma, we do this regularly for their clients - but when its for your own brand, it’s a little different.

“As always, Laura did a brilliant job of interpreting the brief... and then elevated the whole exercise with a surprise option that perfectly represents our business.

My team and my clients love the brand and it's generated a real uplift in profile as well as new business.”
Lucy Lomas | Luma Founder

Blush: Honest Digital Marketing | Wordpress Website and Branding

Honest digital marketing that works.

Blush is a small team of SEO experts who take their work seriously, but have a playful side, too.

They had a logo, but no ‘brand’ as such, and came to me to design their new website.

With this in mind, I took them through my branding process to create a brand book that felt really resonant, before jumping into the website design.

Starting with a journey map and page-by-page wireframes, I worked with developers to create a completely custom website for Blush that reflected exactly who they are.

“So dreamy, this is awesome!! I'm so pleased with it all!”
Work feedback from Nic Beswick | Founder, Blush

Kollectify: Creative Content Marketing | Squarespace Website and Branding

Seriously creative content marketing.

Kollectify launched early 2019 with a logo they loved, but without much wider branding consideration.

As the only content marketing specialists who deliver exclusively for Shopify Apps, they'd seen rapid growth, and were keen to take stock and make their website feel more aligned.

“Kollectify’s rebrand was incredible! I was excited to receive each phase and loved working with you so much. At times it felt like you were in my mind, but if you weren’t, you’d listen so carefully to my ideas and implement them so beautifully.”- Krissie Leyland | Kollectify Founder

The previous website was very text heavy, and didn’t communicate the key component of their brand’s personality - they are ENGAGING. They make their clients’ content more inspiring, which in turn increases customer engagement.

I always recommend walking through a brand book exercise before taking on website redesign projects, to make sure that the visual tone of voice is totally aligned - and this was pivotal for Kollectify.

We developed a collage approach, showing how all the different areas of expertise come together to create something magic - something that WORKS.

Armed with a new colour palette and a suite of branded mark-making assets, I created a brand new Squarespace site that not only feels engaging for this customers, but now feels aligned with Kollectify’s founder, too.

The Body Shop: Global Self-care Beauty Brand | Website Content Design and Email Design

Love your body.
My contract at The Body Shop saw me heading up their digital design arm of the international team.

This meant that I created the core designs that were given to each local market (e.g UK, Australia, USA, Dubai) for their teams to then roll out.

During my time at The Body Shop, I worked on multiple product/range launches and was tasked with creating content that would engage and inspire, and would stack neatly to work responsively.

I also worked closely with the marketing department to design email campaign templates for their global teams of designers to work from to create local territory content.

True Basis Health: Wellbeing Coaching and Programmes | Wordpress Website and Branding

Wellness programmes that take you from overwhelm to curating your ideal life.

True Basis Health offers wellness memberships, coaching programmes and events speaking services.

“Your creativity and vision for the brand are spot on, and what you’ve created in the last couple of weeks is inspiring.
It’s uncanny how you can translate the message I’m trying to convey into design.” - Work feedback from Micah Hill | Founder, True Basis Health

Owned by Micah Hill, True Basis Health had a logo, but no ‘brand’ as such, and came to me to design the new website.

With this in mind, I took Micah through my branding process to create a brand book that felt really resonant, before jumping into the website design.

Starting with a journey map and page-by-page wireframes, I worked with developers to create a completely custom website for Micah that reflected exactly who she is.

Justine Leconte: Ethical and Sustainable Fashion Designer | Shopify Website and Branding

A sustainable fashion influencer focusing on transparency, quality, and personal style.

Justine Leconte offers an ethical alternative to fast fashion (via a fashion label) and gives women the tools to build ethical and enjoyable wardrobes for themselves (via influencer YouTube content).

Justine Leconte had a logo, and a wider brand that felt flat and no longer reflective of a brand that had grown an audience +1 million strong.

I was approached for a thorough end-to-end process, starting with mood boards, into a brand book, before jumping into the website design and a suite of email templates.

Starting with a journey map and page-by-page wireframes, I worked with developers to choose a new Shopify theme, and create a new website for Justine that better reflected the growth of her brand and audience.

Laura has 1 review

Professionalism

Quality

Value

Responsiveness

Tim Z.

Tim Z.

Jan, 2024

Laura was very pleasant to work with. She was organized, on time, and understanding to my situation. She adapted her work to my needs and situation, and took my thoughts, as well as listened to my feedback to create a website I'm very pleased with. I would definitely recommend her to other.s
Laura S.
Thank you, Tim - such kind words! I loved our collaboration on this project, truly a joy to work on. Wishing you every success with your book launch.

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