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Laura Flavin

Laura Flavin - Marketer

New York, NY, United States

Digital Marketer | Producer | Social and Influencer Marketing | Email Marketing | Content Marketing | SEO/SEM

Overview

Reviews (5)

I've spent the past 7 years working in digital marketing at Big 5 publishing houses (and an indie!) helping authors assess their platforms, crafting content campaigns, and advising on websites, video, SEO/SEM, social advertising, and newsletters.

I've worked on a broad range of fiction and non-fiction, including Z: A Novel of Zelda Fitzgerald, 100 Deadly Skills, The Taming of the Queen, As You Wish, and As If: The Oral History of Clueless. I especially enjoy working with debut authors and on quirky non-fiction.

With a custom plan I can help you focus your online efforts to reach the right people for your book with the right messaging.

Services
Non-Fiction
Biographies & Memoirs Self-help & Self-improvement
Fiction
Children's - Middle Grade Fantasy Historical Fiction Literature Science Fiction Thriller Women's Fiction Young Adult & Teen

Work experience

Sr. Digital Marketing Content Producer

Penguin Young Readers
October, 2016 – Present (12 months)

I manage all digital projects and production for Penguin Young Readers titles and brands, focusing on website development and management, digital and social content development, and video creation.

I work closely with integrated marketing teams to brainstorm content and work with third-party freelancers, agencies, and vendors to ensure quality deliverables. All assets I produce incorporate thoughtful design, storytelling, and user experience.

VP Consumer Marketing

Even Financial
January, 2016 – September, 2016 (8 months)

Responsible for developing consumer vision and directing rebranding efforts for Even Financial leading up to Series A.

I handled multi-channel marketing strategy and execution for B2B and B2C arms and led consumer content strategy, partner outreach, email marketing, paid search and social advertising, freelancer management, and editorial calendars for blog and syndication channels.

Online Marketing Manager

Touchstone Books
April, 2014 – January, 2016 (almost 2 years)

Planned and executed title marketing campaigns with primary focus on digital strategy, digital project management, partner promotions, and media planning. Assessed author platforms and provided digital audits, website mock ups, editorial calendars, and social shareables.

Managed content strategy and monitored growth on Touchstone social platforms and blogs.

Notable campaigns include: The Forks Over Knives Cookbook, As You Wish by Cary Elwes, Grace's Guide by Grace Helbig, and bestselling novels by Philippa Gregory.

Assoc. Marketing & Digital Strategy Manager

St. Martin's Press
July, 2012 – April, 2014 (almost 2 years)

Managed title marketing campaigns for literary fiction, cookbooks, crafts & DIY, and self-improvement titles.

Coded and designed sweepstakes promotions, build author Wordpress sites and promotion landing pages, executed email campaigns, and contributed to St. Martin's Press social media efforts.

Portfolio (17 selected works)

Z: A Novel of Zelda Fitzgerald

Therese Anne Fowler

"When I saw that Amazon Prime was unveiling its original pilot for Z, a biographical series based on Therese Anne Fowler's novel about Zelda Sayre Fitzgerald, I raised a wary eyebrow. . . But I was wrong, oh me of little faith. . . [I]t's an enveloping period piece, perfectly cast, and I would like to see the pilot green-lighted into a series so that we can see this romance go up like a rocket... read more

"When I saw that Amazon Prime was unveiling its original pilot for Z, a biographical series based on Therese Anne Fowler's novel about Zelda Sayre Fitzgerald, I raised a wary eyebrow. . . But I was wrong, oh me of little faith. . . [I]t's an enveloping period piece, perfectly cast, and I would like to see the pilot green-lighted into a series so that we can see this romance go up like a rocket... read more

The Taming of the Queen (The Plantagenet and Tudor Novels)

Philippa Gregory

By the #1 New York Times bestselling author behind the Starz original series The White Queen, a riveting new Tudor tale featuring King Henry VIII’s sixth wife Kateryn Parr, the first English queen to publish under her own name.Why would a woman marry a serial killer? Because she cannot refuse… Kateryn Parr, a thirty-year-old widow in a secret affair with a new lover, has no choice when a man o... read more

By the #1 New York Times bestselling author behind the Starz original series The White Queen, a riveting new Tudor tale featuring King Henry VIII’s sixth wife Kateryn Parr, the first English queen to publish under her own name.Why would a woman marry a serial killer? Because she cannot refuse… Kateryn Parr, a thirty-year-old widow in a secret affair with a new lover, has no choice when a man o... read more

As If!: The Oral History of Clueless as told by Amy Heckerling and the Cast and Crew

Jen Chaney

Will we ever get tired of Clueless? Ugh, as if!Acclaimed pop culture journalist Jen Chaney celebrates the twentieth anniversary of the classic film’s release in the first book of its kind, weaving together original interviews with writer and director Amy Heckerling; key cast members, including Alicia Silverstone (Cher), Paul Rudd (Josh), Stacey Dash (Dionne), Donald Faison (Murray), Elisa Dono... read more

Will we ever get tired of Clueless? Ugh, as if!Acclaimed pop culture journalist Jen Chaney celebrates the twentieth anniversary of the classic film’s release in the first book of its kind, weaving together original interviews with writer and director Amy Heckerling; key cast members, including Alicia Silverstone (Cher), Paul Rudd (Josh), Stacey Dash (Dionne), Donald Faison (Murray), Elisa Dono... read more

And Again: A Novel

Jessica Chiarella

In the spirit of Station Eleven and The Age of Miracles, this exciting literary debut novel imagines the consequences when four ordinary individuals are granted a chance to continue their lives in genetically perfect versions of their former bodies.Would you live your life differently if you were given a second chance? Hannah, David, Connie, and Linda—four terminally ill patients—have been sel... read more

In the spirit of Station Eleven and The Age of Miracles, this exciting literary debut novel imagines the consequences when four ordinary individuals are granted a chance to continue their lives in genetically perfect versions of their former bodies.Would you live your life differently if you were given a second chance? Hannah, David, Connie, and Linda—four terminally ill patients—have been sel... read more

As You Wish: Inconceivable Tales from the Making of The Princess Bride

Cary Elwes, Joe Layden

NEW YORK TIMES BESTSELLER From actor Cary Elwes, who played the iconic role of Westley in The Princess Bride, comes a first-person account and behind-the-scenes look at the making of the cult classic film filled with never-before-told stories, exclusive photographs, and interviews with costars Robin Wright, Wallace Shawn, Billy Crystal, Christopher Guest, and Mandy Patinkin, as well as author ... read more

NEW YORK TIMES BESTSELLER From actor Cary Elwes, who played the iconic role of Westley in The Princess Bride, comes a first-person account and behind-the-scenes look at the making of the cult classic film filled with never-before-told stories, exclusive photographs, and interviews with costars Robin Wright, Wallace Shawn, Billy Crystal, Christopher Guest, and Mandy Patinkin, as well as author ... read more

100 Deadly Skills: The SEAL Operative’s Guide to Eluding Pursuers, Evading Capture, and Surviving Any Dangerous Situation

Clint Emerson

A hands-on, practical survival guide from retired Navy SEAL Clint Emerson—adapted for civilians from actual special forces operations—to eluding pursuers, evading capture, and surviving any dangerous situation.In today’s increasingly dangerous world, threats to your personal safety are everywhere. From acts of terror to mass shootings, and from the unseen (and sometimes virtual) matrix of ever... read more

A hands-on, practical survival guide from retired Navy SEAL Clint Emerson—adapted for civilians from actual special forces operations—to eluding pursuers, evading capture, and surviving any dangerous situation.In today’s increasingly dangerous world, threats to your personal safety are everywhere. From acts of terror to mass shootings, and from the unseen (and sometimes virtual) matrix of ever... read more

Never Can Say Goodbye: Writers on Their Unshakable Love for New York

“Gets right to the heart of what it feels like to be a New Yorker—slightly insane, broke, and madly in love. These essays made me laugh out loud with recognition. New York City isn’t an easy place to live, but is anything easy really worth doing?” —Emma Straub, author of The VacationersThe follow-up to the award-winning anthology Goodbye to All That, Never Can Say Goodbye is an exuberant celeb... read more

“Gets right to the heart of what it feels like to be a New Yorker—slightly insane, broke, and madly in love. These essays made me laugh out loud with recognition. New York City isn’t an easy place to live, but is anything easy really worth doing?” —Emma Straub, author of The VacationersThe follow-up to the award-winning anthology Goodbye to All That, Never Can Say Goodbye is an exuberant celeb... read more

Shotgun Lovesongs: A Novel

Nickolas Butler

NATIONAL BESTSELLER"Impressively original." ―The New York Times"Sparkles in every way. A love letter to the open lonely American heartland…A must-read." ―People"The kind of book that restores your faith in humanity." ―Toronto StarWelcome to Little Wing.It's a place like hundreds of others, nothing special, really. But for four friends―all born and raised in this small Wisconsin town―it is home... read more

NATIONAL BESTSELLER"Impressively original." ―The New York Times"Sparkles in every way. A love letter to the open lonely American heartland…A must-read." ―People"The kind of book that restores your faith in humanity." ―Toronto StarWelcome to Little Wing.It's a place like hundreds of others, nothing special, really. But for four friends―all born and raised in this small Wisconsin town―it is home... read more

Necessary Lies: A Novel

Diane Chamberlain

Bestselling author Diane Chamberlain delivers a breakout book about a small southern town fifty years ago, and the darkest―and most hopeful―places in the human heartAfter losing her parents, fifteen-year-old Ivy Hart is left to care for her grandmother, older sister and nephew as tenants on a small tobacco farm. As she struggles with her grandmother's aging, her sister's mental illness and her... read more

Bestselling author Diane Chamberlain delivers a breakout book about a small southern town fifty years ago, and the darkest―and most hopeful―places in the human heartAfter losing her parents, fifteen-year-old Ivy Hart is left to care for her grandmother, older sister and nephew as tenants on a small tobacco farm. As she struggles with her grandmother's aging, her sister's mental illness and her... read more

Bitter Greens: A Novel

Kate Forsyth

A Library Journal Best Book of 2014: Historical FictionThe amazing power and truth of the Rapunzel fairy tale comes alive for the first time in this breathtaking tale of desire, black magic and the redemptive power of loveFrench novelist Charlotte-Rose de la Force has been banished from the court of Versailles by the Sun King, Louis XIV, after a series of scandalous love affairs. At the conven... read more

A Library Journal Best Book of 2014: Historical FictionThe amazing power and truth of the Rapunzel fairy tale comes alive for the first time in this breathtaking tale of desire, black magic and the redemptive power of loveFrench novelist Charlotte-Rose de la Force has been banished from the court of Versailles by the Sun King, Louis XIV, after a series of scandalous love affairs. At the conven... read more

The Wedding Gift

Marlen Suyapa Bodden

In 1852, when prestigious Alabama plantation owner Cornelius Allen gives his daughter Clarissa's hand in marriage, she takes with her a gift: Sarah―her slave and her half-sister. Raised by an educated mother, Clarissa is not the proper Southern belle she appears to be, with ambitions of loving whom she chooses. Sarah equally hides behind the façade of being a docile house slave as she plots to... read more

In 1852, when prestigious Alabama plantation owner Cornelius Allen gives his daughter Clarissa's hand in marriage, she takes with her a gift: Sarah―her slave and her half-sister. Raised by an educated mother, Clarissa is not the proper Southern belle she appears to be, with ambitions of loving whom she chooses. Sarah equally hides behind the façade of being a docile house slave as she plots to... read more

Salvation of a Saint: A Detective Galileo Novel (Detective Galileo Series)

Keigo Higashino

From the author of the internationally bestselling, award-winning The Devotion of Suspect X comes the latest novel featuring "Detective Galileo" In 2011, The Devotion of Suspect X was a hit with critics and readers alike. The first major English language publication from the most popular bestselling writer in Japan, it was acclaimed as "stunning," "brilliant," and "ingenious." Now physics prof... read more

From the author of the internationally bestselling, award-winning The Devotion of Suspect X comes the latest novel featuring "Detective Galileo" In 2011, The Devotion of Suspect X was a hit with critics and readers alike. The first major English language publication from the most popular bestselling writer in Japan, it was acclaimed as "stunning," "brilliant," and "ingenious." Now physics prof... read more

A Paris Apartment: A Novel

Michelle Gable

THE NEW YORK TIMES and USA TODAY BESTSELLER! Bienvenue à Paris!When April Vogt's boss tells her about an apartment in the ninth arrondissement that has been discovered after being shuttered for the past seventy years, the Sotheby's continental furniture specialist does not hear the words "dust" or "rats" or "decrepit." She hears Paris. She hears escape.Once in France, April quickly learns the ... read more

THE NEW YORK TIMES and USA TODAY BESTSELLER! Bienvenue à Paris!When April Vogt's boss tells her about an apartment in the ninth arrondissement that has been discovered after being shuttered for the past seventy years, the Sotheby's continental furniture specialist does not hear the words "dust" or "rats" or "decrepit." She hears Paris. She hears escape.Once in France, April quickly learns the ... read more

Jacob's Oath: A Novel

Martin Fletcher

As World War II winds to a close, Europe's roads are clogged with twenty million exhausted refugees walking home. Among them are Jacob and Sarah, lonely Holocaust survivors who meet in Heidelberg. But Jacob is consumed with hatred and cannot rest until he has killed his brother's murderer, a concentration camp guard nicknamed "The Rat." Now he must choose between revenge and love, between aven... read more

As World War II winds to a close, Europe's roads are clogged with twenty million exhausted refugees walking home. Among them are Jacob and Sarah, lonely Holocaust survivors who meet in Heidelberg. But Jacob is consumed with hatred and cannot rest until he has killed his brother's murderer, a concentration camp guard nicknamed "The Rat." Now he must choose between revenge and love, between aven... read more

This Is How You Say Goodbye: A Daughter's Memoir

Victoria Loustalot

A razor-sharp memoir in which a young woman travels to Cambodia, Stockholm, and Paris to overcome the legacy of her difficult and charismatic fatherWhen Victoria Loustalot was eight years old her father swept her up in a fantasy: a trip around the world. It was a grandiose plan and she had fallen for it. But it had never been so much as a possibility. Victoria's father was sick. He was HIV pos... read more

A razor-sharp memoir in which a young woman travels to Cambodia, Stockholm, and Paris to overcome the legacy of her difficult and charismatic fatherWhen Victoria Loustalot was eight years old her father swept her up in a fantasy: a trip around the world. It was a grandiose plan and she had fallen for it. But it had never been so much as a possibility. Victoria's father was sick. He was HIV pos... read more

The Last Enchantments: A Novel

Charles Finch

The Last Enchantments is a powerfully moving and lyrically written novel. A young American embarks on a year at Oxford and has an impassioned affair that will change his life foreverAfter graduating from Yale, William Baker, scion of an old line patrician family, goes to work in presidential politics. But when the campaign into which he's poured his heart ends in disappointment, he decides to ... read more

The Last Enchantments is a powerfully moving and lyrically written novel. A young American embarks on a year at Oxford and has an impassioned affair that will change his life foreverAfter graduating from Yale, William Baker, scion of an old line patrician family, goes to work in presidential politics. But when the campaign into which he's poured his heart ends in disappointment, he decides to ... read more

A Street Cat Named Bob: And How He Saved My Life

James Bowen

The Instant New York Times Bestseller!James is a street musician struggling to make ends meet.Bob is a stray cat looking for somewhere warm to sleep. When James and Bob meet, they forge a never-to-be-forgotten friendship that has been charming readers from Thailand to Turkey.A Street Cat Named Bob is an international sensation, landing on the bestseller list in England for 52 consecutive weeks... read more

The Instant New York Times Bestseller!James is a street musician struggling to make ends meet.Bob is a stray cat looking for somewhere warm to sleep. When James and Bob meet, they forge a never-to-be-forgotten friendship that has been charming readers from Thailand to Turkey.A Street Cat Named Bob is an international sensation, landing on the bestseller list in England for 52 consecutive weeks... read more

Laura has 5 reviews

Professionalism
Quality
Value
Communication

Ingo Blum

Laura brought a complete new idea in my Marketing plan. Thanks for that. It is worth exploring deeper.

, September 2017


Mark Levin

She works hard. She is competent and proffessional

, August 2017


Melanie Verdell

Laura was great! Very easy to work with and helpful.

, August 2017


Carol Newman Cronin

Laura was clear about what she would provide and gave me some excellent pointers about marketing my next book. My only very small quibble is that she was hard to connect with during normal workday hours because she also has a full-time job in the publishing industry. I would recommend her to anyone looking for feedback about a project and guidance on how to market and build a platform.

, August 2017


Libby Doyle

Laura was responsive and personable. We spent more than an hour on the telephone, which allowed us to thoroughly examine my marketing challenges. I liked her openness. Laura responded to questions promptly when I emailed her. She tried her best to help me solve a thorny the problem with Google Books. Her audit of my online presence gave me new information, even if I wish it would have been a l...

, August 2017

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