I managed all digital projects and production for Penguin Young Readers titles and brands, focusing on website development and management, digital and social content development, and video creation.
I worked closely with integrated marketing teams to brainstorm content and work with third-party freelancers, agencies, and vendors to ensure quality deliverables. All assets I produced incorporate thoughtful design, storytelling, and user experience.
Responsible for developing consumer vision and directing rebranding efforts for Even Financial leading up to Series A.
I handled multi-channel marketing strategy and execution for B2B and B2C arms and led consumer content strategy, partner outreach, email marketing, paid search and social advertising, freelancer management, and editorial calendars for blog and syndication channels.
Planned and executed title marketing campaigns with primary focus on digital strategy, digital project management, partner promotions, and media planning. Assessed author platforms and provided digital audits, website mock ups, editorial calendars, and social shareables.
Managed content strategy and monitored growth on Touchstone social platforms and blogs.
Notable campaigns include: The Forks Over Knives Cookbook, As You Wish by Cary Elwes, Grace's Guide by Grace Helbig, and bestselling novels by Philippa Gregory.
Managed title marketing campaigns for literary fiction, cookbooks, crafts/DIY, and self-improvement titles.
Coded and designed sweepstakes promotions, built author Wordpress sites and promotion landing pages, executed email campaigns, and contributed to St. Martin's Press social media efforts.
"When I saw that Amazon Prime was unveiling its original pilot for Z, a biographical series based on Therese Anne Fowler's novel about Zelda Sayre Fitzgerald, I raised a wary eyebrow. . . But I was wrong, oh me of little faith. . . [I]t's an enveloping period piece, perfectly cast, and I would like to see the pilot green-lighted into a series so that we can see this romance go up like a rocket... read more
By the #1 New York Times bestselling author behind the Starz original series The White Queen, a riveting new Tudor tale featuring King Henry VIII’s sixth wife Kateryn Parr, the first English queen to publish under her own name.Why would a woman marry a serial killer? Because she cannot refuse… Kateryn Parr, a thirty-year-old widow in a secret affair with a new lover, has no choice when a man o... read more
Will we ever get tired of Clueless? Ugh, as if!Acclaimed pop culture journalist Jen Chaney celebrates the twentieth anniversary of the classic film’s release in the first book of its kind, weaving together original interviews with writer and director Amy Heckerling; key cast members, including Alicia Silverstone (Cher), Paul Rudd (Josh), Stacey Dash (Dionne), Donald Faison (Murray), Elisa Dono... read more
In the spirit of Station Eleven and The Age of Miracles, this exciting literary debut novel imagines the consequences when four ordinary individuals are granted a chance to continue their lives in genetically perfect versions of their former bodies.Would you live your life differently if you were given a second chance? Hannah, David, Connie, and Linda—four terminally ill patients—have been sel... read more
NEW YORK TIMES BESTSELLER From actor Cary Elwes, who played the iconic role of Westley in The Princess Bride, comes a first-person account and behind-the-scenes look at the making of the cult classic film filled with never-before-told stories, exclusive photographs, and interviews with costars Robin Wright, Wallace Shawn, Billy Crystal, Christopher Guest, and Mandy Patinkin, as well as author ... read more
A hands-on, practical survival guide from retired Navy SEAL Clint Emerson—adapted for civilians from actual special forces operations—to eluding pursuers, evading capture, and surviving any dangerous situation.In today’s increasingly dangerous world, threats to your personal safety are everywhere. From acts of terror to mass shootings, and from the unseen (and sometimes virtual) matrix of ever... read more
“Gets right to the heart of what it feels like to be a New Yorker—slightly insane, broke, and madly in love. These essays made me laugh out loud with recognition. New York City isn’t an easy place to live, but is anything easy really worth doing?” —Emma Straub, author of The VacationersThe follow-up to the award-winning anthology Goodbye to All That, Never Can Say Goodbye is an exuberant celeb... read more
NATIONAL BESTSELLER"Impressively original." ―The New York Times"Sparkles in every way. A love letter to the open lonely American heartland…A must-read." ―People"The kind of book that restores your faith in humanity." ―Toronto StarWelcome to Little Wing.It's a place like hundreds of others, nothing special, really. But for four friends―all born and raised in this small Wisconsin town―it is home... read more
Bestselling author Diane Chamberlain delivers a breakout book about a small southern town fifty years ago, and the darkest―and most hopeful―places in the human heartAfter losing her parents, fifteen-year-old Ivy Hart is left to care for her grandmother, older sister and nephew as tenants on a small tobacco farm. As she struggles with her grandmother's aging, her sister's mental illness and her... read more
A Library Journal Best Book of 2014: Historical FictionThe amazing power and truth of the Rapunzel fairy tale comes alive for the first time in this breathtaking tale of desire, black magic and the redemptive power of loveFrench novelist Charlotte-Rose de la Force has been banished from the court of Versailles by the Sun King, Louis XIV, after a series of scandalous love affairs. At the conven... read more
In 1852, when prestigious Alabama plantation owner Cornelius Allen gives his daughter Clarissa's hand in marriage, she takes with her a gift: Sarah―her slave and her half-sister. Raised by an educated mother, Clarissa is not the proper Southern belle she appears to be, with ambitions of loving whom she chooses. Sarah equally hides behind the façade of being a docile house slave as she plots to... read more
From the author of the internationally bestselling, award-winning The Devotion of Suspect X comes the latest novel featuring "Detective Galileo" In 2011, The Devotion of Suspect X was a hit with critics and readers alike. The first major English language publication from the most popular bestselling writer in Japan, it was acclaimed as "stunning," "brilliant," and "ingenious." Now physics prof... read more
THE NEW YORK TIMES and USA TODAY BESTSELLER! Bienvenue à Paris!When April Vogt's boss tells her about an apartment in the ninth arrondissement that has been discovered after being shuttered for the past seventy years, the Sotheby's continental furniture specialist does not hear the words "dust" or "rats" or "decrepit." She hears Paris. She hears escape.Once in France, April quickly learns the ... read more
As World War II winds to a close, Europe's roads are clogged with twenty million exhausted refugees walking home. Among them are Jacob and Sarah, lonely Holocaust survivors who meet in Heidelberg. But Jacob is consumed with hatred and cannot rest until he has killed his brother's murderer, a concentration camp guard nicknamed "The Rat." Now he must choose between revenge and love, between aven... read more
A razor-sharp memoir in which a young woman travels to Cambodia, Stockholm, and Paris to overcome the legacy of her difficult and charismatic fatherWhen Victoria Loustalot was eight years old her father swept her up in a fantasy: a trip around the world. It was a grandiose plan and she had fallen for it. But it had never been so much as a possibility. Victoria's father was sick. He was HIV pos... read more
The Instant New York Times Bestseller!James is a street musician struggling to make ends meet.Bob is a stray cat looking for somewhere warm to sleep. When James and Bob meet, they forge a never-to-be-forgotten friendship that has been charming readers from Thailand to Turkey.A Street Cat Named Bob is an international sensation, landing on the bestseller list in England for 52 consecutive weeks... read more
From #1 New York Times bestselling author Marie Lu—when a game called Warcross takes the world by storm, one girl hacks her way into its dangerous depths. For the millions who log in every day, Warcross isn’t just a game—it’s a way of life. The obsession started ten years ago and its fan base now spans the globe, some eager to escape from reality and others hoping to make a profit. Struggling ... read more
A New York Times and USA Today bestselling series, with one million copies in print!"Terrifyingly fun! Delivers big thrills and even bigger laughs."--Jeff Kinney, author of the #1 New York Times bestseller Diary of a Wimpy Kid Ever since the monster apocalypse hit town, average thirteen year old Jack Sullivan has been living in his tree house, which he's armed to the teeth with catapults and a... read more
THE INSTANT #1 BESTSELLER IS NOW AVAILABLE IN PAPERBACK!FEATURED ON 60 MINUTES and FRESH AIR“So surprising and moving and true that I became completely unstrung.” – The New York TimesNamed a best book of the year by: The New York Times, NPR, TIME, Wall Street Journal, Boston Globe, Entertainment Weekly, Southern Living, Publishers Weekly, BookPage, A.V. Club, Bustle, BuzzFeed, Vulture, and man... read more
From the creators of the groundbreaking documentary comes the New York Times bestselling diet plan Sanjay Gupta called “the prescription you need to live a long, healthy life”—a plan to transition to a delicious whole-foods, plant-based diet in just twenty-eight days.The trailblazing film Forks Over Knives helped spark a medical and nutritional revolution. Backed by scientific research, the fi... read more
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Experienced, award-winning copywriter and digital marketer. Worked with properties including Pottermore, Penguin, Wonderbly and Roald Dahl.
Former Penguin Random House Executive Director, Digital & Social Marketing. I love helping authors find their audience!