Laura Flavin – Marketer

I managed a data-forward marketing team promoting practical nonfiction, cookbooks, and gift titles at two new imprints at Simon & Schuster.

I managed all digital projects and production for Penguin Young Readers titles and brands, focusing on website development and management, digital and social content development, and video creation.

I worked closely with integrated marketing teams to brainstorm content and work with third-party freelancers, agencies, and vendors to ensure quality deliverables. All assets I produced incorporate thoughtful design, storytelling, and user experience.

Responsible for developing consumer vision and directing rebranding efforts for Even Financial leading up to Series A.

I handled multi-channel marketing strategy and execution for B2B and B2C arms and led consumer content strategy, partner outreach, email marketing, paid search and social advertising, freelancer management, and editorial calendars for blog and syndication channels.

Planned and executed title marketing campaigns with primary focus on digital strategy, digital project management, partner promotions, and media planning. Assessed author platforms and provided digital audits, website mock ups, editorial calendars, and social shareables.

Managed content strategy and monitored growth on Touchstone social platforms and blogs.

Notable campaigns include: The Forks Over Knives Cookbook, As You Wish by Cary Elwes, Grace's Guide by Grace Helbig, and bestselling novels by Philippa Gregory.

Managed title marketing campaigns for literary fiction, cookbooks, crafts/DIY, and self-improvement titles.

Coded and designed sweepstakes promotions, built author Wordpress sites and promotion landing pages, executed email campaigns, and contributed to St. Martin's Press social media efforts.