Laura Flavin

Laura Flavin – Marketer

Digital Marketer | Producer | Social and Influencer Marketing | Email Marketing | Content Marketing | SEO/SEM

Overview

I've spent the past 8 years working in digital marketing at Big 5 publishing houses helping authors assess their platforms, crafting content campaigns, and advising on websites, influencer outreach, promotions, video, SEO/SEM, social advertising, and newsletters.

I've worked on a broad range of fiction and non-fiction, including Z: A Novel of Zelda Fitzgerald, 100 Deadly Skills, The Taming of the Queen, As You Wish, and As If: The Oral History of Clueless. I especially enjoy working with debut authors and on inspiring non-fiction.

With a custom plan I can help you focus your online efforts to reach the right people for your book with the right messaging.
Services
Non-Fiction
Business & Management Self-Help & Self-Improvement
Fiction
Children's Fantasy Historical Fiction Thriller & Suspense Women's Fiction Young Adult

Work experience

Tiller Press and Simon Element / Simon & Schuster

Feb, 2020 — Mar, 2022 (about 2 years)

I managed a data-forward marketing team promoting practical nonfiction, cookbooks, and gift titles at two new imprints at Simon & Schuster.

Penguin Young Readers

Oct, 2016 — Apr, 2019 (over 2 years)

I managed all digital projects and production for Penguin Young Readers titles and brands, focusing on website development and management, digital and social content development, and video creation.

I worked closely with integrated marketing teams to brainstorm content and work with third-party freelancers, agencies, and vendors to ensure quality deliverables. All assets I produced incorporate thoughtful design, storytelling, and user experience.

Even Financial

Jan, 2016 — Sep, 2016 (8 months)

Responsible for developing consumer vision and directing rebranding efforts for Even Financial leading up to Series A.

I handled multi-channel marketing strategy and execution for B2B and B2C arms and led consumer content strategy, partner outreach, email marketing, paid search and social advertising, freelancer management, and editorial calendars for blog and syndication channels.

Touchstone Books

Apr, 2014 — Jan, 2016 (almost 2 years)

Planned and executed title marketing campaigns with primary focus on digital strategy, digital project management, partner promotions, and media planning. Assessed author platforms and provided digital audits, website mock ups, editorial calendars, and social shareables.

Managed content strategy and monitored growth on Touchstone social platforms and blogs.

Notable campaigns include: The Forks Over Knives Cookbook, As You Wish by Cary Elwes, Grace's Guide by Grace Helbig, and bestselling novels by Philippa Gregory.

St. Martin's Press

Jul, 2012 — Apr, 2014 (almost 2 years)

Managed title marketing campaigns for literary fiction, cookbooks, crafts/DIY, and self-improvement titles.

Coded and designed sweepstakes promotions, built author Wordpress sites and promotion landing pages, executed email campaigns, and contributed to St. Martin's Press social media efforts.

Portfolio

From the creators of the groundbreaking documentary comes the New York Times bestselling diet plan Sanjay Gupta called “the prescription you need to live a long, healthy life”—a plan to transition to a delicious whole-foods, plant-based diet in just twenty-eig... read more
THE INSTANT #1 BESTSELLER IS NOW AVAILABLE IN PAPERBACK!FEATURED ON 60 MINUTES and FRESH AIR“So surprising and moving and true that I became completely unstrung.” – The New York TimesNamed a best book of the year by: The New York Times, NPR, TIME, Wall Street ... read more
A New York Times and USA Today bestselling series, with one million copies in print!"Terrifyingly fun! Delivers big thrills and even bigger laughs."--Jeff Kinney, author of the #1 New York Times bestseller Diary of a Wimpy Kid Ever since the monster apocalypse... read more
Warcross

Marie Lu

From #1 New York Times bestselling author Marie Lu—when a game called Warcross takes the world by storm, one girl hacks her way into its dangerous depths. For the millions who log in every day, Warcross isn’t just a game—it’s a way of life. The obsession start... read more
The Instant New York Times Bestseller!James is a street musician struggling to make ends meet.Bob is a stray cat looking for somewhere warm to sleep. When James and Bob meet, they forge a never-to-be-forgotten friendship that has been charming readers from Tha... read more
A razor-sharp memoir in which a young woman travels to Cambodia, Stockholm, and Paris to overcome the legacy of her difficult and charismatic fatherWhen Victoria Loustalot was eight years old her father swept her up in a fantasy: a trip around the world. It wa... read more
Jacob's Oath: A Novel

Martin Fletcher

As World War II winds to a close, Europe's roads are clogged with twenty million exhausted refugees walking home. Among them are Jacob and Sarah, lonely Holocaust survivors who meet in Heidelberg. But Jacob is consumed with hatred and cannot rest until he has ... read more
THE NEW YORK TIMES and USA TODAY BESTSELLER! Bienvenue à Paris!When April Vogt's boss tells her about an apartment in the ninth arrondissement that has been discovered after being shuttered for the past seventy years, the Sotheby's continental furniture specia... read more
From the author of the internationally bestselling, award-winning The Devotion of Suspect X comes the latest novel featuring "Detective Galileo" In 2011, The Devotion of Suspect X was a hit with critics and readers alike. The first major English language publi... read more
The Wedding Gift

Marlen Suyapa Bodden

In 1852, when prestigious Alabama plantation owner Cornelius Allen gives his daughter Clarissa's hand in marriage, she takes with her a gift: Sarah―her slave and her half-sister. Raised by an educated mother, Clarissa is not the proper Southern belle she appea... read more
A Library Journal Best Book of 2014: Historical FictionThe amazing power and truth of the Rapunzel fairy tale comes alive for the first time in this breathtaking tale of desire, black magic and the redemptive power of loveFrench novelist Charlotte-Rose de la F... read more
Necessary Lies: A Novel

Diane Chamberlain

Bestselling author Diane Chamberlain delivers a breakout book about a small southern town fifty years ago, and the darkest―and most hopeful―places in the human heartAfter losing her parents, fifteen-year-old Ivy Hart is left to care for her grandmother, older ... read more
NATIONAL BESTSELLER"Impressively original." ―The New York Times"Sparkles in every way. A love letter to the open lonely American heartland…A must-read." ―People"The kind of book that restores your faith in humanity." ―Toronto StarWelcome to Little Wing.It's a ... read more
“Gets right to the heart of what it feels like to be a New Yorker—slightly insane, broke, and madly in love. These essays made me laugh out loud with recognition. New York City isn’t an easy place to live, but is anything easy really worth doing?” —Emma Straub... read more
A hands-on, practical survival guide from retired Navy SEAL Clint Emerson—adapted for civilians from actual special forces operations—to eluding pursuers, evading capture, and surviving any dangerous situation.In today’s increasingly dangerous world, threats t... read more
NEW YORK TIMES BESTSELLER From actor Cary Elwes, who played the iconic role of Westley in The Princess Bride, comes a first-person account and behind-the-scenes look at the making of the cult classic film filled with never-before-told stories, exclusive photog... read more
And Again: A Novel

Jessica Chiarella

In the spirit of Station Eleven and The Age of Miracles, this exciting literary debut novel imagines the consequences when four ordinary individuals are granted a chance to continue their lives in genetically perfect versions of their former bodies.Would you l... read more
Will we ever get tired of Clueless? Ugh, as if!Acclaimed pop culture journalist Jen Chaney celebrates the twentieth anniversary of the classic film’s release in the first book of its kind, weaving together original interviews with writer and director Amy Hecke... read more
By the #1 New York Times bestselling author behind the Starz original series The White Queen, a riveting new Tudor tale featuring King Henry VIII’s sixth wife Kateryn Parr, the first English queen to publish under her own name.Why would a woman marry a serial ... read more
"When I saw that Amazon Prime was unveiling its original pilot for Z, a biographical series based on Therese Anne Fowler's novel about Zelda Sayre Fitzgerald, I raised a wary eyebrow. . . But I was wrong, oh me of little faith. . . [I]t's an enveloping period ... read more

Laura has 48 reviews

Professionalism

Quality

Value

Responsiveness

Germaine L.

Germaine L.

Sep, 2021

Laura is an expert in her field and a delight to work with. She is a consummate professional who really took the time to understand my goals and my brand to provide a comprehensive and tailored marketing plan. She exceeded my expectations and I highly recommend working with her!
Heidi H.

Heidi H.

Jul, 2020

Very professional and experienced!
S. B.

S. B.

Apr, 2020

Laura is patient, and willing to discuss my concerns and I am so excited that I got the chance to work with her. I hope that I get to in the future! xoxo
Francis R.

Francis R.

Apr, 2020

My experience with Laura was fantastic! Professional, punctual, kind, enthusiastic, and overall just a great person to work with. Laura provided me with a detailed list of marketing recommendations, and after one week I am already confident that my book will reach its intended audience. She's always available for further discussions about my marketing plan, and I feel as though I've gained a pa...
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Carrie H.

Carrie H.

Feb, 2020

Laura is sensational! Thorough, knowledgeable, kind and reassuring... all at the same time! FIVE STARS :)

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