Karen McCreadie – Ghostwriter

Are you an expert in your field who'd love to write a book but keep drowning in your own content, unable to find the structure that does justice to your 15 great ideas and three half-named frameworks? Have you got a folder of false starts, or discovered that you hate writing (or writing hates you)? Perhaps you've experimented with AI and been amazed and disappointed at the same time.

If so, it's probably not a writing problem - it's a structure problem.

I'm Karen, an award-winning ghostwriter. For over two and a half decades I've collaborated with subject experts to get the book in their head onto the page. 100+ non-fiction books for founders, CEOs, consultants, and coaches across multiple genres published by mainstream publishers including, John Wiley & Sons, Kogan Page, Hodder & Stoughton, Allen & Unwin and Financial Times Publishing.

Now - let's talk about the elephant in the room... AI. There is no doubt that AI is eating production-line writing for breakfast. It can be astonishingly good at getting words on the page. But it can't create a great structure or compelling narrative arc and it doesn't know which of an author's forty ideas is actually the spine of the book. Often the output feels somehow flat, disjointed and formulaic. It can't interpret what the author meant over what the author said. And it doesn't have the judgment to say "this chapter order is wrong" or "this isn't a book, it's three LinkedIn articles in a trench coat". The writing was never the hard part. The hard part is the ability to sit with a tangle of half-formed thinking until it resolves into shape — AI can't do that reflective incubation. At least not for books - not yet!

What's ironic is that a well written book still makes commercial sense. According to one well-known study, 96% of non-fiction authors surveyed reported that writing a book positively influenced their business. Authors also reported it improved their brand (94%), led to more speaking engagements (95%), resulted in more clients (96%), generated more leads (94%), allowed them to charge higher fees (87%), attracted a more desirable client base (87%), and helped close more deals (76%).

It takes a first-time author 725 hours to write a standard-length non-fiction book (80,000 words). If you don't have a spare 725 hours - let's talk.

"Writing a book is a tremendous experience. It pays off intellectually, clarifies your thinking and builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.

- Seth Godin